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last updated:
May 1, 2018


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Hey! Ashlyn here, OG copywriter for creatives—reporting for duty. 

Let's get you a message so tight you can bounce a quarter off of it. Around here, we serve up science-based storytelling strategies the creative set.  Even while raking in more than 1.26M in agency work since I've been at it, I firmly believe working from a place of rest (not hustle) IS possible—and I want the same for you. Words matter. Best be sure they work (and oui, with math) ... and know how to party while they're at it. 

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Reading time: 5 min.

April, you were a sun-dappled month of spring bustle, wheels-up jet-setting, and one big ‘ol launch (hence a lot of sleep).

As for you May? Let’s roll.

Each fresh start of the month, I’ll be telling you an update on my April goals, and including my May goals—this is also the subject of this week’s video on the YouTube channel … click here to subscribe & watch!

Let’s go!

As a quick backgrounder, each month I post my goals—save a few details and things I keep private—for two reasons: to give ideas and encourage other women, since back in 2015, I needed someone to show ME how to set normal-people goals while I was in recovery for mental illness issues, and to hold me accountable to the person I claim to be online.

Past posts in the series:

Powersheets Progress: April Recap

Here we go! This year, my Powersheets goals updates have a new home on the YouTube channel! You can subscribe to the full playlist over here. >

In college, I was involved in leadership in Alpha Delta Pi sorority, and a laminated card found its way into my wallet at some leadership conference I was at. It said nothing on one side except “DWYSYWD” … do what you say you will do.

That message started haunting me this month, I think because the more my business grows, the more opportunity has come, but the more I’ve realized that my calendar is a zero-sum game. If I say yes to something, I’m giving someone my word … and to be real, I don’t always have time to make good on the things I say yes to if I say yes to too much!

“DWYSYWD” was tatooed on my mind in April—it was a very busy month, but I said no a lot … including to some goals, which you’ll see below!

The School of Styling Ashlyn Carter speaking about copywriting

Shot from The School of Styling by Ally & Bobby

Shot from The School of Styling by Ally & Bobby

Monthly Goals

  1. Launch Copywriting for Creatives™ to 160/170/200 students. :: Welp. This was our biggest launch ever—the little AW team is pumped to get to serve 238 new students inside Copywriting for Creatives™, and MAN, they’re rowdy in the best ways. 🙂 Getting to guide them through the curriculum, help critique and give feedback, and answer questions has been a blast. My goal was $100k, and we ended up hitting $151k in sales, which gives the business some fuel to grow a little more (um, team retreat so we can finally meet in person, guys??).
  2. Read 4 books :: Well, I read 3. Read Real Artists Don’t Starve by Jeff Goins, and 2 books from Michael Hyatt’s LeaderBox subscription service, Sprint and Well-Designed: How to Use Empathy to Create Products People Love
  3. Plant a veggie garden :: This was my big launch present from me to me if I hit my goal! Verdict? Lara Casey’s blog about setting up a plot was GOLD. Here’s the link—I really recommend it. I followed her instructions to a T!
  4. Visit 2 art galleries 
  5. Revamp Copywriting for Creatives™ after the launch :: Shifted this goal! After the goal got shot out of the water, I decided it’s best if I REALLY listen to these customers and tweak the content and re-record the curriculum with their feedback included.
  6. Get my assistant Kate primed on helping us with Pinterest and SEO
  7. Build out and deliver curriculum at Illume Retreat and She Did It Her Way Summit :: I was so honored to get to speak at these two events … 6 planes in 6 days made me feel like a traveling consultant again, but it was a blast!

Weekly Goals:

  1. Go on 1 date a week with Wes
  2. Workout 3/4/5x a week :: Yeah … no. I traveled so much that I hardly worked out at all! I did go on some great walks, though!
  3. Cook 2/3/4x a week :: Check! If was home, we cooked! Big win.
  4. Love on one friend, love on one fam member

Daily Goals:

    1. Pray with my Val Marie Paper journal
    2. Get some soul encouragement (I like Emily Freeman, Christy Nockels, and David Platt’s podcasts for this)
    3. Get texts & Slack messages down to 0 :: Still a work in progress!
    4. Delegate 2 things


 Powersheets Progress: May Goals

Monthly Goals

  • Do 4 weeks of my Jen Wilkin 1st Peter Bible study
  • Plant a cut flower garden + get patio furniture :: Floret Flower’s Cut Flower Garden book is FABULOUS! I think I’ve been bit by the gardening bug.
  • Plan to have friends over next month
  • Serve our 4 clients and brides well
  • Set up an editorial calendar system and #FinanceFridays system :: These 2 systems in my business have gotten out of whack. I want to update them, and hopefully share with y’all if we get back on a good plan!
  • Build 1 new product to serve people at a $97 price point
  • Read Traction, Lit, The Culture Code, and Herding Tigers
  • Hire a maid for 2x a month + someone to look at my closet and help me :: This has been a BIG marriage discussion, but after about a year and a half of arguing, I’m taking the plunge. We budgeted in having someone help with housework 2x a month, AH! I’m so nervous. I also want to have a stylist come in and help me put outfits together. I’m not a big clothes buyer, mostly because I get insecure about clothes and what’s “in.” I want to have someone show me new ideas with things I already have, and also tell me what I need to give away!

Weekly Goals

  • Have a date with Wes
  • Love on one friend, love on one family member
  • Take off the Sabbath and digital detox
  • Create 1 YouTube video, 1 Facebook Live, 2 blog posts, 1 email newsletter, and 6 pieces of Instagram content a week
  • Continue planning the weekends on Wednesdays and my end of week recap
  • Cooke 3/4/5 meals at home
  • Text back friends

Daily Goals

  • Pray using my Val Marie Paper journal
  • Create space for my soul (again with the podcasts I mentioned above, baths, time to draw or think, or a mug of tea!)
  • Eat greens
  • Move my body
  • Hit Slack zero


Again, I always appreciate the chance to share my Powersheets goals with you—it really, REALLY helps me to blog my goals … and I’m SO excited to get to bring you this new video series each month when the new one goes live Friday!

Be sure to watch it, and hit subscribe to catch all the videos in the series!

Reading Time: 5 Minutes Reading time: 5 min. April, you were a sun-dappled month of spring bustle, wheels-up jet-setting, and one big ‘ol launch (hence a lot of sleep). As for you May? Let’s roll. Each fresh start of the month, I’ll be telling you an update on my April goals, and including my May goals—this is also the subject […]


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