you!
The
BORROWER
ex libris
like belle's bookshelf,
but make it business
my business tool &
lifestyle ride-or-dies
ASHLYN carter personal LIBRARY
library edit:
just $9 (yes, f'real) →
You're in your boss era—Let's make the bots work for YOU. 💅🏼
Snag instant access to my Notion template of 200+ AI Prompts to rev up your junior copywriting bot team, see what AI tools I use to create powerhouse conversion content, and more.
get the little black book
of ai copy
all-new: snag yours—
start browsing
Templates, courses, & guides to up your wordsmithery game
more downloads in the copy bar
My amazon Book List
I've blogged a tish-bit about books I think creative entrepreneurs should throw in their bag on airlines and beach days. Here it is. For all my book recommendations, click below to see the can't-miss books I've had my nose in since becoming an entrepreneur.
From my home library to yours
Go-To
Recommendations
book
Click to read the blog →
add to cart here →
How to Be a better reader
Profit First by Mike Michaelowicz
aw private library
LT 155.3 G464
Every Good Endeavor by Tim Keller
aw private library
LT 155.3 G464
The Creative Habit by Twyla Tharp
aw private library
LT 155.3 G464
Deep Work by Cal Newport
aw private library
LT 155.3 G464
Ogilvy On Advertising by David Ogilvy
aw private library
LT 155.3 G464
The Copywriter’s Handbook by Robert Bly
aw private library
LT 155.3 G464
Scientific Advertising by Claude Hopkins
aw private library
LT 155.3 G464
Breakthrough Advertising by Eugene Schwartz
aw private library
LT 155.3 G464
Atomic Habits by James Clear
aw private library
LT 155.3 G464
The One Thing by Gary Keller
aw private library
LT 155.3 G464
Giftology by John Ruhlin
aw private library
LT 155.3 G464
What’s Best Next by Matt Perman
aw private library
LT 155.3 G464
ESV or NASB Version MacArthur Study Bible
aw private library
LT 155.3 G464
Business Secrets of the Bible by Daniel Lapin
aw private library
LT 155.3 G464
Buy Back Your Time by Dan Martell
aw private library
LT 155.3 G464
The 16-Word Sales Letter by Evaldo Albuquerque
aw private library
LT 155.3 G464
creative
Marketing
business & Mgmt
You're one contract away from being legally legit: Meet my girl Paige, your new on-call lawyer friend bff. Tighten up with her templates.
The Legal Paige
no.4
Get a little executive assistant AI robot to take meetings & provide summaries for EVERY meeting you attend. We're obsessed.
Fireflies
no.3
The staple in these parts for hosting courses & my membership. It's nearly all-in-one for your sales funnel needs—and yes, there are templates.
Kajabi
no.2
& 50% off
for invoicing, client & project management, contracts and payments. It's a lifeblood over here.
Honeybook
no.1
creative
marketing
BUSINESS & MGMT
OMG, obsessed. Repurpose your long-form podcasts or blogs into social snippets, captions, & short-form videos with this sweet AI tool.
CapSho
no.8
Meet your new mainstay social media manager Plan out your social posts, get back to comments all in one spot, & review data.
SocialBee
no.7
I've grown my list by 36,000+ with—not freebies but A QUIZ. Make one in <60 min. with their baller AI tools. Click to hear how I made mine.
Interact
no.6
I swear by (Convert)Kit—it's the BEST place to build your email list, hammer out automations, & dial in your sequences.
Kit
no.5
Formerly
Convertkit
Creative
marketing
BUSINESS & MGMT
Underrated hack: these stock image or video can look so custom with the right filters & overlay of your logo. I love a good Elevaé scroll.
Elevaé Visuals
NO.12
Get stylish stock imagery that doesn't break the bank ... ESI has that of-the-moment, "it girl" imagery style you've been looking for.
Editorial Stock Images
no.11
I built a 7-figure business off a website template from Tonic—grab yours here. See "My Secret to Picking a Website Template" here >
Tonic Site Shop
no.10
I don't think ppl realize how much I use this. 😅 Get gorgeous client magazine templates, webinar decks, fonts, & den some.
Creative Market
no.9
tech stack
Studio
tools of the digi-trade
Get 10% off with code ASHLYN10
my must-have paper planner
that analog life
I live and die by my Google calendar but I LOVE a good paper planner. I need something beside me during the day to use as a scratchpad to jot ideas on.
You've heard the research & stats: when you actually take the time to slow down and mindfully write something out, you tend to remember it more. That's why my Full-Focus planner goes with me any and everywhere—each quarter, I mark up my new planner (I used the cognac leather notebook style for years, just switched to the binder-style this year!). Snag 10% off your single-planner or subscription with code "ASHLYN10"!
tame your to-do list
I'm obsessed:
shop now
Get 14 days FREE with Interact →
Build a quiz opt-in
Try kit →
get 30 days FREE—NO STRINGS ATTACHED
Watch the free class →
start sending newsletters
Happy birthday email marketing—40 looks good on you ;). And now? Email's more powerful than ever: your audience is 3x times MORE likely to convert hearing from you in email than your latest IG or FB post. I may write emails for a living, but I'll teach you everything I know so you can do the same for your business.
(Bc I have a lot of feelings about email copy)
For Email Marketing
&
List Building
The PERFECT Pre-Launch Strategy Idea Validation Method: How I Beta Test Courses
Ep. 09
5 Ways to Build Your Email List Before Your Next Launch
Ep. 316
Your COMPLETE GUIDE To A Successful Pre-Launch Marketing Strategy
Ep. 61
Write THESE Emails for Your Next Launch
Ep. 282
I Was Converting 3X the Average on My Sales Page. Think I Am Done? Think Again.
Ep. 01
launch copy
The 45-Min. Mini-Course Episode: How to Upgrade Your Small Biz with AI Writing Tools
Ep. 09
AI Copy, the Latest Trend? 5 Tools I Tested So You Don't Have To
Ep. 316
Using AI To Streamline Your Workflow and Upgrade Your Copy
Ep. 61
How to Get Started with ChatGPT
Ep. 282
I'm a Copywriter: How I Use AI Without Losing My Voice
Ep. 01
ai copy
Brand Voice—How Important Is It? Create A MEMORABLE Brand Doing THIS
Ep. 09
How To Create an Offer & Attract Your IDEAL Clients With Your Services Page
Ep. 316
How I Would Start A Business From Scratch If I Had To Start Over Again
Ep. 61
How to Organize Your Message if You Have 2 Businesses or Brands
Ep. 282
How to Be a Freelance Copywriter (Tips for Beginners!)
Ep. 01
starting up
This is How You Can Turn a Website Price Shopper Into a VALUABLE Client
Ep. 09
Design Your Website Homepage to Book MORE CLIENTS
Ep. 316
How to Plan for Your Perfect Website Launch
Ep. 61
How to Know Your Website is Working for YOU: Conversion Rates Explained
Ep. 282
4 Pages You ABSOLUTELY Need on Your Website
Ep. 01
site strategy
I'm ready to tell my story
The signature curriculum trusted by 2,281+ students:
master your message, write your site, & launch it to sell in 30 days
GET ALL MY BRAND MESSAGING AND WEBSITE COPY TEMPLATES INSIDE
The Copy Cave Love List
sitting in a jazz club on spotify
- mark twain
"Writing is easy. All you have to do is cross out the wrong words."
Edit Anything
Express VPN
GoFullPage
Grammarly
Toggl Time Tracker
Evernote
Whatfont
These chrome plug-ins
get data on a site →
My favorite for running a few user test interviews, monitoring heatmaps, & playing copy doctor before or after a project install.
hotjar
conduct keyword research →
SEO-keyword research, done. This is the most robust I've found. See how I use the tool in this episode.
semrush
build a survey →
You've heard me talk about Client & Customer Voice Hacking (I teach 8 ways inside Copywriting for Creatives). THIS is the tool I use most often to do it.
Typeform
These Client Project Tools
You can take courses. But nothing beats binging a healthy stack of old faithfuls & rewriting sales letters. Anyone that asks me about becoming a copywriter, I recommend adding these books to your TBR shelf stat. →
Study up
education? books.
goodemailcopy.com
this copywriting swipe file
careful words
Along with ChatGPT, the Gary Halbert letter & thesaurus.com, these are tried-and-true websites I keep at my fingertips.
Websites to Bookmark
Top Shelf Copywriting Tools
The (copy) edit from the copy cave
I know, I know. You needed stud copy like, YESTERDAY. Good copywriting is 'spensive. And good copywriters book out. But here's the stich: sometimes, you just gotta be able to DIY your words, otherwise, you're outsourcing the psychology of sales. Saddle up to The Copy Bar & get INSTANT copy templates, to go-style.
And any issues with your files? Email the AW support team, because we like helping people. Let's go.
On-demand, copywriter-approved templates for creatives
Website Copy Templates
Email Sequence Templates
Content Writing Templates
Email Campaign Add-Ons
Shop grab-&-Go Templates
GET MONEY CONFIDENT →
The Blueprint Model x AW Bonus Experience with my friend Shanna awaits—THIS is how I configure my pricing, forecasting, & set my "enough" number.
build a sustainable business budget:
writing utensils are an artform
The Pencil Pouch Edit
Emotional support candles, go-to graphite, sharpeners, notebooks, & the like: I've been a reader + avid tester of the suggestions on the Reddit r/pencils forum for years, so you don't have to.
01
02
03
07
09
10
01 — AYR Oxford Shirt
02 — Appointed "The Notebook"(usually monogrammed)
03 — Diptyque candles for work concentration purposes
04 — AW dry-erase wall calendar
05 — Mon Carnet de Poche notebook
06 — Le Pen Micro Fine Tip
07 — Monocle pencil pouches & desk stuff
08 — Zebra pen Midliners
09 — Timer
10 — Palomino Blackwing pencils
11 — Tombow Micro Crystallite 8900 HB
12 — Musgrave Pencil Co. Tennessee Red pencil
Sources:
04
05
06
08
Listen on Spotify
Light Academia
for deep-work writing
spotify playlistS
The Bible Recap
Morning Brew Daily
the daily listens
On my phone
In Nancy Meyers' Kitchen
for light-work editing
Sid Mashburn's Top 40
for piddlin' around
Morning Wire
Things I'd Tell You About in a Group Chat
That Working Mom Life
Empties, re-orders, splurges, & annual purchases that keep me sane as mama bear in a house of 5.
I'd totally ~influence~ you on if we moved our relationship from URL life to IRL life.
A errand/travel/work-from-home set worth all the saved gift cards
My favorite emotional support
candle line
Shop Now →
~The~ concealer/foundation 30 sec. fix you've been looking for
The charm keepsake necklace
Shop Now →
The only totes you ever need
Shop Now →
Magnolia-themed paper & notecards
Shop Now →
Spa-in-your-bathroom vibes
Shop Now →
My beloved prayer journal, 7 years running
Shop Now →
duh
01 — A errand/travel/work-from-home set worth all the saved gift cards
02 — My favorite emotional support candle line
03 — ~The~ concealer/foundation 30 sec. fix you've been looking for
04 — The charm keepsake necklace
05 — The only totes you ever need
06 — Magnolia-themed paper & notecards
07 — Spa-in-your-bathroom vibes
08 — My beloved prayer journal, 7 years running
09 — House rules, duh
Sources:
01
02
03
07
09
04
05
06
08
House rules,
Website Launch
Conversion Checklist
NO.3
Google Docs Website Copy Template
NO.2
How to Write Your Launch with AI
NO.1
On-the-house Glass Bubbles
of
psst—don’t leave without your
You made it
down here.
WEIRD FLEX, BUT TBH WE'RE HERE FOR IT. 💪🏼
all the way
Not everyone scrolls down here according to our UX tracking copywriter nerd stuff. You're a special snowflake. It says something about your personality.
Speaking of, do you know your selling style & brand voice personality?
Find out in 11 questions ...
