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"Ashlyn was amazing quote goes here."

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We're the experts behind experts like you—meet the AW clients and customers

In Her Own Words:

results

solution

Oh, Jenna: What started as conversation swapped over jalapeño margaritas at Illume Retreat morphed into 3 course launch copywriting projects and monthly retainer hour work. Photographer and educator Jenna Kutcher first brought me on to tweak her launch copy for The Instagram Lab, and after that launch skyrocketed, she brought me on for The Photo Lab.


We went from $145,000 to $397,000 in sales with tighter launch strategy and launch copy ... touchdown! The List to Launch Lab email marketing course was next, and fearless leader Jenna keeps driving up those numbers. She's a marketing mind match and soul sister for me, so we really get to let launch sequences splinter and spider off a million directions, which is fun.

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

Dessert chocolate cake danish powder cotton candy biscuit toffee wafer. Bear claw candy canes gummi bears brownie soufflé candy canes chocolate bar cotton candy cake. Tiramisu biscuit cotton candy cookie caramels donut topping. Cookie liquorice gingerbread chupa chups croissant tiramisu. Chocolate muffin bonbon lollipop. Jelly-o dragée carrot cake carrot cake danish cake. Danish halvah pudding sweet lollipop cake. 


In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

Katelyn James is another one of those clients who's face was pinned to my vision board. I've looked up to her photography business for so long, and was feet-off-the-ground when I found out she wanted to work with me!

For Katelyn, deliverables included all the pieces she needed for the KJ Posing Course and the KJ Consistency Course launches ... including getting them ready for evergreen. I wrote sales pages and email sequencing galore, and Katelyn had this to say: "You're amazing. I just need you to describe EVERYTHING I create. K? K." 

I'll take it, KJ! 

"YOUR EMAILS ARE AMAZING!!! YOU ARE A LIFESAVER!" "Sooo ... when do I need to hire you for our launch that's happening next? Too soon??"

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

I worked with Jessica Rasdall as a speaking coach to firm up my talks for speaking opportunities, and when it came time for her to package up her one-on-one work into a group coaching program, she came to me ... I was a shoe-in for her target audience. The Speaker Blueprint course launch copy deliverables included a sales page, 7-part email sequence, ad copy, social media copy, internal FAQ documents, webinar pitch support, and more.

Results? "We sold out a $1,000 coaching program without me EVER having to hop on a sales call—that never happens."

solution

ASHLYN'S COPYWRITING HELPED US GET TO OUR GOAL.

challenge

"we sold out a $1,000 coaching program. Within two weeks we sold 200 seats to the membership and  

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

In Her Own Words:

My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

results

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. 

We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences. We whittled off a sales page, defined the course name.

solution

Nancy had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself!

I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." 

challenge

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

photographer & educator | USA

NANCY RAY PHOTOGRAPHY

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Days after applying the Copywriting for Creatives content in my business, we've grossed nearly $20,000 in revenue from a small launch. I have NEVER had this kind of conversion before!

 wedding photographer & educator

callie lindsey

Days after applying the Copywriting for Creatives content in my business, we've grossed nearly $20,000 in revenue from a small launch. I have NEVER had this kind of conversion before!

 wedding photographer & educator

"TAKING ASHLYN'S CFC IS—HANDS TO THE HEAVENS—THE BEST INVESTMENT YOU WILL MAKE IN YOUR CREATIVE SMALL BUSINESS THIS YEAR!"

callie lindsey

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success stories

For a girl that cataloged InStyle magazines under her bed alphabetically through high school and lived for The Devil Wears Prada, a magazine or press clipping is enough to make me weak in the knees. Grateful and honored to have been featured in:

RECENT
PRESS

Fresh ink:

Days after applying the Copywriting for Creatives content in my business, we've grossed nearly $20,000 in revenue from a small launch. I have NEVER had this kind of conversion before!

 wedding photographer & educator

callie lindsey

success stories

@ASHLYNSCARTER

write true. write on.

#COPYWRITINGFORCREATIVES

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early bird bonus

WHOOP! A reward just for hopping in during our first 48 hours of launch!

Enroll by Oct. 26 at 11:59 p.m. EST to get the AW Top 10 Crowd-Favorite Client Website Snippets added to your account—on the house.

WHOOP! A reward just for hopping in during our first 48 hours of launch!

Enroll by Oct. 26 at 11:59 p.m. EST to get the AW Top 10 Crowd-Favorite Client Website Snippets, including: 

>>> A behind-the-scenes look at 10 copy snippets from client projects—ones that clients loved and we got happy mail about, because (more importantly) they converted
>>> Strategic reasoning behind why we wrote what we did
>>> A chance to see the imagery juxtaposed alongside the copy, to give you ideas for your own website

p.s. Regular birds are great, too. Your feathers are just as fancy as the early birds. And don’t let anyone tell you otherwise.

exclusive & limited-time

get it added to my account1