"the og source of conversion copy for the creative set"
Even if your visuals slay, it's the science behind
that gets them to put down their cardâor not.
your message
dynamite design? It matters. absolutely.
but here's what they're *not* telling you:
"You were the perfect person to do this. We've gotten so much great feedback on the email, social media, and ad copy for our launchâthe affiliates are LOVING it and finding it very helpful. The emails are so incredible! You and your team are a DREAM to work with, they are organized, efficient and fun!"
"You kicked with all the copy!!"
DIGITAL COURSE ACADEMY CREATOR,
podcaster, & EDUCATOR
Amy Porterfield
tail
meet ashlyn
I started my boutique copywriting business and marketing curriculum source in 2016 for creatives like you. You should know this is no jack-of-all-trades sitch: I play favorites, and my faves are small business owners. Creatives. People who love the pretty. I know you, I am you.
Even after 120+ clients, 15,434+ students, clocking time crafting dozens of launch campaigns hitting around $18M in combined revenue, & selling more than 1.26M in our agency services alone, I firmly believe working from a place of rest (not hustle) IS possibleâand I want the same for you.
We architect science-based storytelling strategies to get you little of conversion copy.
word truffles
see our services
Challenge accepted. đ€©
Conversion copywriter + campaign architect crew, reporting for pen-slinging, data-measuring duty.
Hoo boy, don't tease us with a good timeâbecause turning heads & opening wallets is precisely what we've helped hundreds of creatives, small businesses, & online educators do.
Words matter. Best be sure they work (and oui, with math) ... and know how to party while they're at it. Itâs time to make sure your marketing message is consistent, calibrated, & a heckuva lot of fun to read.
But the 10% that gets them over the finish line to buy? That's a job for your
An eyelash-burning 90% OF YOUR MESSAGE IS TACKLED VIA IMAGERY + design.
sales copy.
Dials in your air-tight brand message.
Let's architect a full-funnel messaging strategy that ...
Every brand & offer should play the game with an unfair advantage: your "onlyness factor," we call it 'round here. Sleuth it out & throw it down as your messaging trump card.
Sells like the snack you are.
Heads up: if YOU canât sell me on why I should work with you ⊠um, who will? Copywriter or not, you'll power-up your message with my straightforward, simple strategies.
Pulls its weight 24/7/365.
Your type party of glyphs, characters, & copy *should* work when you can'tâthat's called sustainable messaging. We don't think that's one strategy, we think it's THE ONLY strategy.
It's a "win the attention, win the dollar" world.
but that's showbiz, baby. So?
step three
step two
Like Usher sang, "freak in the sheets." Well, almost. And we're totally sure he meant spreadsheetsâthat's where we start, too. You'll first clear the emotional clutter by heading back to the stone-cold data, surveys, interviews, forums, & research. Tell your feels to take several seats: letâs put our ear to the ground on what your prospects are *ach-u-ally* saying & not what you think they're saying (or train you to with my Client & Customer Voice Hacking method inside Copywriting for Creatives), âcause dems the facts. Then? We'll sleuth around & gather numbers around sales, metrics, and where can see a lil' lift on your funnel. <<< this is the stuff AI can't do, fwiw.
Diagnose from the data (not the drama).
step one
step three
Thereâs a reason we call our offices our "Copy Caves." Itâs time for your words to pull their weight in your businessâsure, imagery may communicate more quickly than copy, but the convincing? The sale? Thatâs won with words, bay bay. After we've "lawyered up" to arrange the messaging hierarchy, you'll dial up the cocktail party charm: Layer in your sparkling personality, brand voice, and more brand story than is hiding out in your TBR book shelf. We'll simply insert them into my proven copy frameworksâlike my A.R.T.I.S.T. About Page Formula or Sweet 16 Sales Page Template.
Stack in the story: copy & campaign development time.
step Two
step one
Time to raid the champs cabinet: launching new brand or offer messaging is like birthing a baby. I'd know, I've had 3 human kids. When it's time to blast your campaign for all the world to see, weâre here to support you through the design, install, & launch week process. Launching is our love language, btwâit's just a sexy word for marketing campaign & we ADORE architecting these. Plus, we know watching the sales roll in can get a little emo. So? We're on stand by. More data, less drama. We're here to iterate, revise, & tweak to tick up that conversion rate to a rock-'em,-sock-'em, beat-the-benchmark number.
Install, launch, & run the numbas.
step Three
step Two
step one
start the process now
you need word-sciencing.
You donât need more wordsmithery to make your dreams sprout wings, stand out, & sellâ
2,289
17,906
236,198
$18M
Good copywriting is 'spensive. And good copywriters book out. But here's the stich: sometimes, you just gotta be able to DIY your words, otherwise, you're outsourcing the psychology of sales. Saddle up to The Copy Bar & get INSTANT copy templates, to go-style.
(bc you're the boss).
Don't threaten us with a good time: sales page copy is our love language, we read the AP Style book for funsies, & we have a lot of thoughts about email. I know what you're thinkingâthey must be SUPER fun at a party. Bring us on for your project & watch us beat the AI copy bots. đ
et us at your sequences, brand message, launch, or web copy.
y guidance, your way inside The Copy Bar
aw Helped Make $1.2M in Affiliate Program Sales in 7 Days
"Ashlyn's gift is helping to build a true brand through words. I love pulling her team into projects because sheâs always studying her craft. Sheâs always tweaking and testing and is never satisfiedâthatâs a really big deal."
âAshlyn is the at what she doesâwhich is why everyone I know wants her on their team.â
ONLINE EDUCATOR
Jenna Kutcher
best
serving up strategy for
AWARD-WINNING DISC JOCKEY & FOUNDER OF REMIXOLOGISTS
"This copy is f***ing impressiveâI mean that. While reading, I jumped out of my seat & walked around my office clapping & emitting primal noises multiple times. Please have a couple rounds of margaritas & send me the billâdead serious."
âI've spent tens of thousands of dollars on ads that I'm like, I wished I would've just spent that money on Ashlyn. I've spent so much money because of the copy youâve written for others. If youâve sold ME on stuff, I know you can sell my stuff, too."
art trained business coach
"Ashlyn's copy is like a French 75: It bubbles with personality, it's refreshing, it's delicious. But there's real depth, tooâstrategy, finesse, expertise, and the kind of words that don't just sound pretty â they sell."
Gabriela Arista
Jen Olmstead
Emma Matter
Simon Tai
second-generation hairstylist, educator, & podcaster
This is what it sounds like
WHEN THE WORDS JUST HIT RIGHT.
TONIC SITE SHOP WEBSITE DESIGNER
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Woo some wallet opening: stack in the story & charm with your own voiceâor just use our prompts. Explore 30+ copywriting templates awaiting your touch (or ChatGPT's touch, we won't tell).
Shop data-driven, grab-&-go copywriting templates for the creative set in The Copy Bar.
peek best sellers
just $9 (yes, f'real) â
You're in your boss eraâLet's make the bots work for YOU. đ
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Snag instant access to my Notion template of 200+ AI Prompts to rev up your junior copywriting bot team, see what AI tools I use to create powerhouse conversion content, and more.
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Ready to zero in on a data-backed campaign that makes your Stripe account sing with "you made a sale" notifications?
Let's get you a messaging so tight you can bounce a quarter off of it.
simply put? it's way more than copy.
About page template, cominâ in hot! Website copywriting and brand storytelling gets a little bit easier (I hope!) with these 6 about page tips & framework.
read full post
Itâs like Netflix binging The Crown, except with business advice. Okay, itâs not like that at all ... but you CAN snatch up some quick-hit, actionable copy hacks (& spirited sass) in <15 minute video trainings, & that's pretty legit, too.
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