<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" /> How to Title Blog Posts: 1 Formula + 8 Go-To Templates | Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives

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How to Title Blog Posts: 1 Formula + 8 Go-To Templates

Reading time: 2 min.

How to write blog titles — it’s art and science, right? Blog title length and best practices stay top o’ the pile of Google searches for blogging, and for right reasons: shoot, it’s tough! I mean, if the title isn’t interesting, the rest of the draft is dead in the water — no one will read it!

But like blog posts themselves, all ya need is a formula for your headlines. Let’s go over the formula, and then I’ll give ya 8 different template ideas to start writing today!


When blogging and writing your blog title, have a “keep it simple stupid/sweetheart” moment: literally, I want you to fill in the same formula with every. single. post. Now is not the time to get fancy and quippy — save that for your sign-off. For a title, fill in the following:

TOPIC + TARGET + CHERRY-ON-TOP

Topic – The “what” that you’re waxing poetic about.

Target – Who you’re talking to, or what you’re talking about.

Cherry on top – Give me a specific — can I do this in 6 days? Can I make more money with this? Plan my wedding faster? Have less stress? WHAT IS IN IT FOR ME!?

So that’s the formula. Ready for your examples?


Why X is the key to Y in less time

What X all Ys need to know to look like a million bucks in engagement photos

14 flowers that Xs can use to withstand summer heat

How to X for your next Y in only Z days

7 common mistakes you’ve been making as a X (that you won’t ever again!)

Best kept secrets of X for Y (that you can do TONIGHT!)

4 ways to X and turn your blog into a more profitable biz

8 ways X can Y in Z (time)


Those are some starters to get your wheels turning: See how they speak to a specific, then address the what or who, then round it out with a benefit?

Go for that formula in your next blog (and snatch these 8 examples to play MadLibs in the meantime) and see if you feel a bit more comfortable writing blog posts!

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Reading Time: 4 Minutes

How to write blog titles — it’s art and science, right? Blog title length and best practices stay top o’ the pile of Google searches for blogging, and for right reasons: shoot, it’s tough! I mean, if the title isn’t interesting, the rest of the draft is dead in the water — no one will read it!

But like blog posts themselves, all ya need is a formula for your headlines. Let’s go over the formula, and then I’ll give ya 8 different template ideas to start writing today!

8/22/16

comments +

  1. Soni Mittal says:

    "This makes sense… Thanks a lot..
    God bless"

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  2. Thank you for sharing. This came to my inbox at a very good time. I appreciate your sharing. You’re a very good role model.
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  3. Thanks
    For discribe wonderfull blog.
    Great point,Very informative…

  4. Shiwani says:

    Ultimately, after spending many hours on the internet at last we’ve uncovered somebody that surely does know what they are. Thank you for sharing wonderful article. Great post. I will be your regular visitor.

    • Oh, Shiwani, I like your style! Your comment was just what I needed to see on this Friday. Sass goes a long way around here. I’m grateful to have you as a “regular.” xx.Ash

  5. Priya says:

    Thanks for sharing this post,
    Keep posting like this that is very helpful For us 
    I have found something new in this Article.

    • Thanks so much for your kind words, Priya! I’m so glad you found it helpful and found something new … I love teaching & learning, so I’ll keep going for sure. Thanks for the encouragement! xx. Ash

  6. Thanks for this…..

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