Reading Time: 9 Minutes If you’re curious about how to write a brand story, keep reading … because like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let’s make sure you have a […]
Reading Time: 8 Minutes Here’s your one day plan for a website homepage makeover! By the end of this post, you will know what sections you need to have on your website’s homepage (think of it as the digital foyer to your site) and be armed to welcome folks inside a website that converts. First off, I just want […]
Reading Time: 6 Minutes Let’s talk about social media workflow … because y’all KNOW I love me some workflow action. So, think back: Remember when social media was fun? Yep, me too. Then I realized that running a business that relied heavily on social media for growth meant spending hours on the platform just trying to keep up. Enter […]
Reading Time: 7 Minutes
“What exactly IS creative copywriting, and why do I need it as a creative entrepreneur?” I hear it a lot — and I don’t blame ya. I didn’t really even know what copywriting was until I realized that was my exact job working in marketing for Delta Air Lines! Keep reading to find out what copywriting is!
Reading Time: 5 Minutes
I also am the first to say year one owning a small business was great … but it took me 10 years to get there, working in corporate communications. ????
Anyway, I want to tell you the 3 things that I bird-dog after in my life and business — besides the obvious Fs, faith/fam/friends — that helped, and show you behind-the-scenes of the Trello board that keeps me all organized!
Reading Time: 10 Minutes As a launch copywriter, my team and I pretty much tell potential clients NOT to spend any money on our copywriting, email copywriting, and launch strategy services until they do THIS in pre-launch marketing.👇👇 You’re about to learn exactly how I validated my ideas & hunches to build offerings over the years. I’ve explained this […]
Reading Time: 8 Minutes
I believe that taking managerial courage over your time — entrepreneur or not! — leads to a more full life-portfolio.
Let’s hit it!
Here are 8 things that have helped me cut the nonessential.
Reading Time: 7 Minutes Do you love being online but don’t like it ruling your life as you create Instagram content?? Sameee, sister, same. Today I’m sharing my Instagram content strategy for the remainder of 2020—how I moved from planning a week of content in a day 👉 to a month of content in a day. I’ve officially been […]
Reading Time: 6 Minutes Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. 😉 Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m […]
Reading Time: 10 Minutes
Y’all, between my ENFJ Myers-Briggs personality, open struggle with anxiety, and chosen career field, I’m wired to constantly consume media and information, which leads to rapid-fire stream of ideas in my head.
I can only imagine my fellow ladybosses — whether you own a business or just get after at work — feel the same way, too. We’re dreamers, innovators, and pioneers. Idea or Entrepreneur ADD is a thing.