Reading Time: 14 Minutes Your website homepage design is your front door/entry into your world. After all, you get ONE chance to make a first impression (just like my dad told me growing up ;)). Turns out dear old dad was kinda right at least when it comes to your homepage of your website. But have you ever tried […]

Reading Time: 12 Minutes Could a website redesign be the thing that helps you make more money in your business? Maybe, maybe not. 😉 We’re at the end of our own website redesign process, so in this video, I’m going to share with you some website redesign goals + 4 things I’ve learned as I’ve gone through website redesign […]

Reading Time: 16 Minutes Warning, spending your time and your hard-earned cash on a brand new website, or even a website refresh or website update may be exactly where you need to be spending said time and money, or it may not be. After all, time sure is money when you’re a creator or a creative entrepreneur and small […]

Reading Time: 12 Minutes When it comes to planning your website content, you may be struggling to organize and plan—easy to do … website launches can be a BEAR of a project! Here’s the thing: a lash burning 64% of people shopping online said that the experience of shopping on a certain website is actually more important to them […]

Reading Time: 10 Minutes There are soooo many terrible ways I could start this post—BUT I’m not going there. 😉 I’m just jumping in because I asked on Instagram this morning what you wanted to learn from me and the *overwhelming* majority of you said you were interested in learning about how to write witty, entertaining copy even if […]

Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]

Reading Time: 8 Minutes A subscriber to my weekly Dogear newsletter wrote in this—”If I could ask you anything it’d be how to mix copywriting and SEO in a way that makes your audience wanna keep reading while pleasing the Google gods?” Oh, those SEO gods. 😉  One of the most common questions that I get is, “how do […]

Reading Time: 9 Minutes Do the 3 little letters SEO give you stress? You understand quality conversion copywriting for your website but how does that come together with SEO copywriting? Good quality SEO content writing is KEY to get ready for the Google algorithm 2021 update. Google has a massive Q2 2021 algorithm update rolling out that will begin […]

Reading Time: 9 Minutes It’s time to put your Instagram pre-launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy in 2021. One of the big vehicles as you execute and turn out your launch copy and content, sure as heck, is social media—Instagram specifically. An email subscriber that gets my […]

Reading Time: 10 Minutes Does the thought of coming up with a year’s worth of email marketing ideas seem completely overwhelming? I remember right where I was when I decided to QUIT focusing so much as an email copywriter on building other people (i.e. clients’) email strategies and focus on my own. But the thought of emailing 52+ times—and having […]