Reading Time: 7 Minutes So you know that you’re supposed to grow your email list and you’re working on building that—but the thing is, you can have all the head knowledge and plans, but if you can’t say beyond a shadow of a doubt that your emails are doing their job and helping you market your creative small business […]

Reading Time: 6 Minutes You can do all the good work to write captivating copy that connects with your readers (YAY!) but if you don’t know what keywords to use, odds are those blogs and pages of your website you worked so hard to write won’t bubble up on your good-ol’ search engines. In this SEO copywriting tutorial I […]

Reading Time: 6 Minutes Ever thought about what your brand voice needs to sound like? Have you written or said things for your business and immediately thought, “Yuck, that doesn’t sound anything like me.” Or worse, that it sounded exactly like you snagged it from someone else’s brand … maybe a little bit because you did? Well, today I […]

Reading Time: 9 Minutes How do you nail down a niche for your creative business when you feel like it’s ALL been done, and how do you overcome the fear that not enough people will need your niche to keep you in business?  For the record: both are TOTALLY possible. And, for the first time here on the Interweb, […]

Reading Time: 11 Minutes You could spend money on ads, try to grow your Instagram following and add new products and services, or you could increase the conversion rate of the traffic, and the audience you already have. That’s the power in optimizing your website and keeping your visitors from bouncing away before they make that key choice you […]

Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]

Reading Time: 7 Minutes I recently asked on Instagram what you want to know more about, and over and over again you asked me ALL ABOUT copywriting formulas. What are they, and how do you use them and how do you write them for your creative small business? In this post and corresponding video, I am giving you the […]

Reading Time: 7 Minutes I’m currently in the process of optimizing a client’s evergreen funnels, and after writing hundreds, and hundreds of pages of email marketing copy for clients since I started writing email copy in the corporate world way back in 2011, I know what it takes to get emails to turn into clicks. I this post I […]

Reading Time: 6 Minutes Your market research and voice of customer data is your secret weapon when it comes to writing copy that converts—but, it can also be an absolute bear to organize in a way that comes in handy when it’s time to start writing … especially if you have a large amount of it. So … how […]

Reading Time: 7 Minutes It’s one of the questions I get asked ALL.THE.TIME: “Ashlyn, how do I become a copywriter.” And, while there’s no one process on how to be a copywriter, there are some principles I’ve found that certainly help you carve out your own successes—after honing your actual skills as a writer, that is.  Whether you already […]