Reading Time: 9 Minutes If you’re curious about how to write a brand story, keep reading … because like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let’s make sure you have a […]
Reading Time: 8 Minutes Here’s your one day plan for a website homepage makeover! By the end of this post, you will know what sections you need to have on your website’s homepage (think of it as the digital foyer to your site) and be armed to welcome folks inside a website that converts. First off, I just want […]
Reading Time: 7 Minutes
“What exactly IS creative copywriting, and why do I need it as a creative entrepreneur?” I hear it a lot — and I don’t blame ya. I didn’t really even know what copywriting was until I realized that was my exact job working in marketing for Delta Air Lines! Keep reading to find out what copywriting is!
Reading Time: 7 Minutes Do you love being online but don’t like it ruling your life as you create Instagram content?? Sameee, sister, same. Today I’m sharing my Instagram content strategy for the remainder of 2020—how I moved from planning a week of content in a day 👉 to a month of content in a day. I’ve officially been […]
Reading Time: 6 Minutes Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. 😉 Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m […]
Reading Time: 8 Minutes “I would love to see a post about your blog post writing process. It is such speed bump for me!” Anyone else? Bueller? Your wish, my command—today, I’m talking alll about my blog writing process, so you can cultivate a blog writing workflow too. I’m a blog grandmother. A young grandmother, but definitely in grandmother […]
Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]
Reading Time: 10 Minutes
Instagram for small businesses. Making a social media plan as an entrepreneur can be rough: As small business owners, it’s tough to adjust to the ranked algorithmic feed — in lieu of a reverse chronological feed, your thumb glides over an image feed arranged by what the company’s skilled engineers (and computers) think you’ll like.
But you CAN make a plan that works — here are 5 steps to get you kick-started!
Reading Time: 10 Minutes
So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.
Reading Time: 6 Minutes
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!
Let’s hit it.