Reading Time: 7 Minutes Do you love being online but don’t like it ruling your life as you create Instagram content?? Sameee, sister, same. Today I’m sharing my Instagram content strategy for the remainder of 2020—how I moved from planning a week of content in a day 👉 to a month of content in a day. I’ve officially been […]

Reading Time: 6 Minutes Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. 😉 Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m […]

Reading Time: 8 Minutes “I would love to see a post about your blog post writing process. It is such speed bump for me!” Anyone else? Bueller? Your wish, my command—today, I’m talking alll about my blog writing process, so you can cultivate a blog writing workflow too. I’m a blog grandmother. A young grandmother, but definitely in grandmother […]

Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]

Reading Time: 10 Minutes

Instagram for small businesses. Making a social media plan as an entrepreneur can be rough: As small business owners, it’s tough to adjust to the ranked algorithmic feed — in lieu of a reverse chronological feed, your thumb glides over an image feed arranged by what the company’s skilled engineers (and computers) think you’ll like.

But you CAN make a plan that works — here are 5 steps to get you kick-started!

Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Reading Time: 6 Minutes

I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!

Let’s hit it.

Reading Time: 10 Minutes In this week’s blog, I’m going to bust seven copywriting myths that are floating around out there. Think you’re not a great writer? Odds are you’re believing some things that just aren’t true. As we bust these myths, you’ll learn some of my best tips for business owners to write your own copy and get […]

Reading Time: 7 Minutes You’ve heard me say this before—you can spend all your dollars on ads and try to figure out a better social media strategy—OR you could increase the conversion rate of the traffic and the audience that you ~already~ have.👏👏 You can be *so* obsessed with all these shiny different marketing strategies but not at the […]

Reading Time: 7 Minutes “Oh my gosh, I cannot wait to sign up for more email lists today,” said absolutely no one ever. True, buuuut the data doesn’t lie. 👉Around 28% of people said that they do want to receive more than just one promotional email a week from brands they signed up to hear more from. Your subscribers […]