Reading Time: 9 Minutes It’s time to put your Instagram pre-launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy in 2021. One of the big vehicles as you execute and turn out your launch copy and content, sure as heck, is social media—Instagram specifically. An email subscriber that gets my […]

Reading Time: 10 Minutes Does the thought of coming up with a year’s worth of email marketing ideas seem completely overwhelming? I remember right where I was when I decided to QUIT focusing so much as an email copywriter on building other people (i.e. clients’) email strategies and focus on my own. But the thought of emailing 52+ times—and having […]

Reading Time: 8 Minutes It takes me about five minutes to structure my email newsletter every week, then another 10 – 15 to bang out a first draft. In this blog, I’m diving into the 6-step email newsletter formula that has helped me not just grow my list but maintain my email list’s growth. The whole “don’t write unless […]

Reading Time: 10 Minutes Like the “you had one job” meme, your email subject line only has one job: to get people to open your emails. No pressure … right? Right. 😉 No matter where you are in email marketing, whether you’re just starting your newsletter or have a list of 60K, your email subject line is STILL the […]

Reading Time: 8 Minutes Today,  I’m showing you some of the steps to go through to run launch metrics on past launches you’ve had or any upcoming marketing campaigns you’re planning. Because finishing up a launch or a marketing campaign and having NO clue if it was good or bad or worse, feeling like it did not meet your […]

Reading Time: 15 Minutes

Today, I wanted to round up the 5 most common mistakes I see on creatives’ websites. I actually clicked around on some of my friends’ sites 5 to make sure my hunches were right, and here are the 5 I came up with.

I hope you find these helpful for a “weekend warrior” hour (or two) updating your website!

Reading Time: 7 Minutes Need help on how to write the perfect Instagram bio copy? Or maybe you need some Instagram bio ideas for business. I get it—that 150 character count is tight. 🙂 Today, I want to walk you through how to create the perfect Instagram bio and WHAT to put in your Instagram bio. PLUS, I’m throwing […]

Reading Time: 10 Minutes How to LAUNCH Your Evergreen Products + Services // I LOVE launching … but not as much as I love sustainable marketing that works when I can’t. 🙂 You KNOW with your creative small business you need to be talking up and “launching” them (a fancy way to say make a big marketing campaign) your […]

Reading Time: 5 Minutes I have a secret—my favorite opt-in I’ve created (and I’ve made about 52 since 2016) is hands down my quiz opt-in. Not because it gets us the most leads organically but because it was the most fun to engineer and build. Which is exactly why I’m walking you through how to build an online quiz […]

Reading Time: 9 Minutes If you’re curious about how to write a brand story, keep reading … because  like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let’s make sure you have a […]