Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Reading Time: 6 Minutes

I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!

Let’s hit it.

Reading Time: 7 Minutes “Oh my gosh, I cannot wait to sign up for more email lists today,” said absolutely no one ever. True, buuuut the data doesn’t lie. 👉Around 28% of people said that they do want to receive more than just one promotional email a week from brands they signed up to hear more from. Your subscribers […]

Reading Time: 10 Minutes

Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.

Reading Time: 10 Minutes

Those paragraph-chunk testimonials that you’ve been pasting all over tarnation? Y’know, the 6-sentence beauty your last dreamboat client or conference attendee sent over waxing poetic about ya?

Yeah. Soooo …. no one’s reading it. Here’s how to fix that!

Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]

Reading Time: 7 Minutes Heads up! No one out there (except maybe your mom) is so close to your editorial calendar that they’re reading all the content you’re putting out there—I know, I know I know. 🙂 So, in this blog & video, I’m talking you through my strategies to create more content in less time: here are 5 […]

Reading Time: 9 Minutes Have you ever wondered about the difference between a website launch, service launch and product launch—and better yet, what that difference means for you? Welp, today I’m breaking it all down. [*cue cheesy dance moves*]  “I just had a launch, but it didn’t go so well.” ⬅️⬅️ hear this ONE too many times as a […]

Reading Time: 12 Minutes Content buckets rotating through, themes of the month—none of that worked for me as I built my business and tried to create a marketing plan and editorial calendar that drove to revenue. But this did. By the end of this video, I’m telling you how to create a realistic marketing plan and strategy. It’s one […]

Reading Time: 8 Minutes Hey—you. The one who is maybe a *little* bit nervous to launch a website, hit publish on that course, or start that more high end, more expensive service. Come on in: in this blog & video, here’s a launch copywriter’s take on 6 mindset shifts that will help you go BIG and get your new […]