Reading Time: 8 Minutes UPDATE: This blog post, “Trello Tutorial: How to be More Productive with a Company Guidebook”, was originally posted in 2018, my team has since outgrown Trello — but — this is a wildly popular post that was due for an update! 🙂 Let’s talk about how to “GSD” as the kids say: how to be […]

Reading Time: 10 Minutes Awwwwww, yeah outsourcing. Here in this day and time, we have the most workaholic culture in the history of the world. As a Christ-follower, my constant lesson is how Jesus’ unhurried pace stands in stark contrast to our twenty-first-century pace. Part of that for me is learning that B+ work is good enough. That plenty of […]

Reading Time: 8 Minutes Today,  I’m showing you some of the steps to go through to run launch metrics on past launches you’ve had or any upcoming marketing campaigns you’re planning. Because finishing up a launch or a marketing campaign and having NO clue if it was good or bad or worse, feeling like it did not meet your […]

Reading Time: 5 Minutes I have a secret—my favorite opt-in I’ve created (and I’ve made about 52 since 2016) is hands down my quiz opt-in. Not because it gets us the most leads organically but because it was the most fun to engineer and build. Which is exactly why I’m walking you through how to build an online quiz […]

Reading Time: 6 Minutes I’m getting a *custom* grown up website for the first time since being in business nearly 5 years (and I’m SO excited). BUT I’m pretty proud that I built an over half-million dollar a year business off a $997 Showit website template from Tonic Site Shop. I know I’ve said it recently, but I’m gonna […]

Reading Time: 8 Minutes Let’s talk about website copywriting. Albert Einstein said, “If you can’t explain it to a six-year-old, “then you don’t understand it yourself,” and while he wasn’t talking about brand messaging and website copy, boy, do we tend to over-complicate things. Today, I’m walking you through the 4 pages that you definitely have to have on […]

Reading Time: 6 Minutes Let’s talk about social media workflow … because y’all KNOW I love me some workflow action. So, think back: Remember when social media was fun? Yep, me too. Then I realized that running a business that relied heavily on social media for growth meant spending hours on the platform just trying to keep up. Enter […]

Reading Time: 7 Minutes

“What exactly IS creative copywriting, and why do I need it as a creative entrepreneur?” I hear it a lot — and I don’t blame ya. I didn’t really even know what copywriting was until I realized that was my exact job working in marketing for Delta Air Lines! Keep reading to find out what copywriting is!

Reading Time: 8 Minutes

I believe that taking managerial courage over your time — entrepreneur or not! — leads to a more full life-portfolio.

Let’s hit it!

Here are 8 things that have helped me cut the nonessential.

Reading Time: 6 Minutes Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. 😉 Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m […]