Reading Time: 11 Minutes You could spend money on ads, try to grow your Instagram following and add new products and services, or you could increase the conversion rate of the traffic, and the audience you already have. That’s the power in optimizing your website and keeping your visitors from bouncing away before they make that key choice you […]

Reading Time: 7 Minutes It’s easier than ever to start a creative small business—yay!—but now branding is one of the most important facets of your business to set you apart from someone who does the same thing.  Today we are talking about how to kick off your brand strategy process. So if you’re just getting started getting paid for […]

Reading Time: 6 Minutes Your market research and voice of customer data is your secret weapon when it comes to writing copy that converts—but, it can also be an absolute bear to organize in a way that comes in handy when it’s time to start writing … especially if you have a large amount of it. So … how […]

Reading Time: 2 Minutes I just love Kat of The Refined Woman, she was in the same mastermind as me last year and I coulda* talked to her for hours on The Refined Collective Podcast where I went over the 5 productivity hacks you need in your life. *Coulda is an Alabamaism that definitely doesn’t pass most of my […]

Reading Time: 7 Minutes It’s one of the questions I get asked ALL.THE.TIME: “Ashlyn, how do I become a copywriter.” And, while there’s no one process on how to be a copywriter, there are some principles I’ve found that certainly help you carve out your own successes—after honing your actual skills as a writer, that is.  Whether you already […]

Reading Time: 4 Minutes For every one book you choose to read, you pretty much ignore ten thousand other books. Let’s make that decision worthwhile—I’m always looking for ways to read books more efficiently and get my time investment back on the returned value. (Now how’s that for nerdy?!) Today I am talking about how to read more efficiently […]

Reading Time: 6 Minutes Let’s talk about social media workflow … because y’all KNOW I love me some workflow action. So, think back: Remember when social media was fun? Yep, me too. Then I realized that running a business that relied heavily on social media for growth meant spending hours on the platform just trying to keep up. Enter […]

Reading Time: 6 Minutes Weekly routines for success are something I’m fascinated with—nerdy, but true. In the video and blog below, you get to hang out with me all week—I’m sharing 3 routines I do every week, that have both worked for when I had no team, and now with a team, had no kids, and now have a […]

Reading Time: 6 Minutes Perhaps it’s misleading to title this “work-life balance tips” … because here’s the tea. I don’t believe in work-life balance. At least, not in that phrase-ology. To me, it makes it sound as if work is separate from life—and I believe that if you view your work as a calling, it’s a labor of love. […]

Reading Time: 9 Minutes Let’s talk about tips to be more creative as an entrepreneur or artist: how to get inspired, think outside the box, and “do it different(ly).” 😉 I hesitated to blog about this, but it’s been on my mind for weeks, so here goes nothing! Learning HOW to think and be creative is a part of […]