Reading Time: 8 Minutes Hey—you. The one who is maybe a *little* bit nervous to launch a website, hit publish on that course, or start that more high end, more expensive service. Come on in: in this blog & video, here’s a launch copywriter’s take on 6 mindset shifts that will help you go BIG and get your new […]

Reading Time: 7 Minutes Here’s something you might not expect: my client management system is a major part of my sales process. Sound like the cart before the horse? Nope. This week’s Youtube episode features a Honeybook tutorial that shows you exactly how I use my client management software, Honeybook, to close my sales. If you think about it, […]

Reading Time: 6 Minutes If you find yourself just a little bit nosy about how other people plan, I think you’re going to like this blog. Back by popular request, I’m walking you through how I set up my Simplified Planner every year.  I’ve been away from corporate life and working for myself as an entrepreneur for almost four […]

Reading Time: 8 Minutes So, it’s that time of year where you have heard about goal setting ad nauseum. Am I right? Today’s blog is all about how to set your 2020 goals and the tool and system that I’ve used to set goals both in my life and in my business since 2016. By the end of this […]

Reading Time: 6 Minutes You can do all the good work to write captivating copy that connects with your readers (YAY!) but if you don’t know what keywords to use, odds are those blogs and pages of your website you worked so hard to write won’t bubble up on your good-ol’ search engines. In this SEO copywriting tutorial I […]

Reading Time: 9 Minutes Around here, you’ll typically find me talking about things like words that do the heavy lifting in your business, or how to structure your workdays so you can work from a place of rest not hustle, but today’s post is switching things up a bit. I’m talking about something I recently did in my business […]

Reading Time: 11 Minutes You could spend money on ads, try to grow your Instagram following and add new products and services, or you could increase the conversion rate of the traffic, and the audience you already have. That’s the power in optimizing your website and keeping your visitors from bouncing away before they make that key choice you […]

Reading Time: 7 Minutes It’s easier than ever to start a creative small business—yay!—but now branding is one of the most important facets of your business to set you apart from someone who does the same thing.  Today we are talking about how to kick off your brand strategy process. So if you’re just getting started getting paid for […]

Reading Time: 6 Minutes Your market research and voice of customer data is your secret weapon when it comes to writing copy that converts—but, it can also be an absolute bear to organize in a way that comes in handy when it’s time to start writing … especially if you have a large amount of it. So … how […]

Reading Time: 2 Minutes I just love Kat of The Refined Woman, she was in the same mastermind as me last year and I coulda* talked to her for hours on The Refined Collective Podcast where I went over the 5 productivity hacks you need in your life. *Coulda is an Alabamaism that definitely doesn’t pass most of my […]