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Work from a place of rest—not hustle.

a creative business blog
to HELP YOU STEWARD YOUR STORY WELL.

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I'M ASHLYN

I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
 
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prelaunch workflow blog post

Reading Time: 9 Minutes Your Pre Launch Workflow is nearly as important as the launch itself! Whether you’re searching for how to do a product launch or how to service launch, you need to have a pre-launch strategy to keep things running smoothly. Today, we’re going to dive into my pre-launch workflow and pre-launch tips to make your life […]

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Business Tips

My Pre Launch Workflow: 3 Things I Do Before Every Launch

immersion weekend blog

Reading Time: 9 Minutes As a creative small business owner, you know that there are times you have to work IN your business—that includes the agency side of business! Today, we’re going to talk about how to plan an immersion weekend and clean up client processes, set small business quarterly goals, and more. They’ll tell you that you got […]

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Business Tips

How to Plan An Immersion Weekend & Clean up Your Business

Reading Time: 9 Minutes What happens when you’ve written your website, you’ve written your work with me or a services page and somebody reaches out and you get a bite on the line to work with you? Ah, what next? Well, if that is you and you’ve ever wondered that before, voila. Today, I’m taking you behind the scenes […]

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Business Tips

Behind the Scenes: My EXACT 2021 Client Onboarding Process

Reading Time: 10 Minutes If you’re considering day rates for your business, you may have a lot of questions about how to ensure your day rate strategies are going to work for you. In this post, we’re going to dig into how to set up a day rate or VIP day, the day rate agenda, and a few must-know […]

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Business Tips

Should YOU Run Day Rates? How I Offer & Structure VIP Days for Clients

Reading Time: 14 Minutes Your website homepage design is your front door/entry into your world. After all, you get ONE chance to make a first impression (just like my dad told me growing up ;)). Turns out dear old dad was kinda right at least when it comes to your homepage of your website. But have you ever tried […]

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Copywriting Tips

The PERFECT Copy To Have On Your Website Homepage

Reading Time: 12 Minutes Could a website redesign be the thing that helps you make more money in your business? Maybe, maybe not. 😉 We’re at the end of our own website redesign process, so in this video, I’m going to share with you some website redesign goals + 4 things I’ve learned as I’ve gone through website redesign […]

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Business Tips

FOUR Things I Learned from a Website Redesign

Reading Time: 16 Minutes Warning, spending your time and your hard-earned cash on a brand new website, or even a website refresh or website update may be exactly where you need to be spending said time and money, or it may not be. After all, time sure is money when you’re a creator or a creative entrepreneur and small […]

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Copywriting Tips

Time For a Website Update or Refresh? Ask These 5 Questions to Find Out!

Reading Time: 12 Minutes When it comes to planning your website content, you may be struggling to organize and plan—easy to do … website launches can be a BEAR of a project! Here’s the thing: a lash burning 64% of people shopping online said that the experience of shopping on a certain website is actually more important to them […]

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Copywriting Tips

7 Steps to Organize and Plan Your Website Content

Reading Time: 10 Minutes There are soooo many terrible ways I could start this post—BUT I’m not going there. 😉 I’m just jumping in because I asked on Instagram this morning what you wanted to learn from me and the *overwhelming* majority of you said you were interested in learning about how to write witty, entertaining copy even if […]

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Copywriting Tips

6 Copywriting Exercises: How to Write Witty Copy (Even If You’re Not Funny)

Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]

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Copywriting Tips

The Ultimate Website SEO Audit: 8 Ways to Boost Landing Page SEO

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

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I'M ASHLYN

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