<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" /> Blog | Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives

Work from a place of rest—not hustle.

a creative business blog
to HELP YOU STEWARD YOUR STORY WELL.

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I'M ASHLYN

I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
 
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small business coronavirus communications tips and copywriting examples

Reading Time: 10 Minutes In this video and post, I’m dusting off my crisis communications hat from my PR agency days and talking about how you can equip your creative small business coronavirus-style from a copywriting and communication standpoint. As the COVID-19 times ramp up (and start to affect the economy—did you know 99% of America’s businesses are US, […]

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Small Business Coronavirus Communications: PR & Copywriting Tips for Creatives

Reading Time: 7 Minutes “Oh my gosh, I cannot wait to sign up for more email lists today,” said absolutely no one ever. True, buuuut the data doesn’t lie. 👉Around 28% of people said that they do want to receive more than just one promotional email a week from brands they signed up to hear more from. Your subscribers […]

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Business Tips

How to Write a Welcome Sequence that Your Subscribers ADORE

Reading Time: 10 Minutes

So you bought ConvertKit, started a free Mailchimp account, or are just DIYing a launch. And now, you’re ready to do something beyond just send out a monthly newsletter.

First things first: I always recommend serving your audience for upwards of 5 months before kickin’ in gear with a BIG launch, but you can absolutely start off with something smaller!

Here’s how to write a little email funnel to your service, package, or product!

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Email Marketing

FOUR Types of Email Sequences You Need

Reading Time: 10 Minutes

Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.

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Business Tips

The PERFECT About Page Template to Book More Clients

how to get testimonials-testimonial examples

Reading Time: 10 Minutes

Those paragraph-chunk testimonials that you’ve been pasting all over tarnation? Y’know, the 6-sentence beauty your last dreamboat client or conference attendee sent over waxing poetic about ya?

Yeah. Soooo …. no one’s reading it. Here’s how to fix that!

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Copywriting Tips

8 Ways to Get Powerful & Persuasive Client Testimonials (+ Examples)

Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]

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Marketing Tips

5 Underrated Pre-Launch Strategies to Build Buzz in 2020

Reading Time: 7 Minutes As a launch copywriter, I consistently help clients and students with sales copywriting as they launch a service, a product, or an entire new website—with that comes great insights that I’m excited to share with you. Today, I’m walking you through 4 ways to take your sales copywriting from pretty good to GREAT for your […]

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Copywriting Tips

4 Proven Sales Copywriting Tips from a Launch Copywriter

repurpose-content-editorial-calendar-ashlyn-writes

Reading Time: 7 Minutes Heads up! No one out there (except maybe your mom) is so close to your editorial calendar that they’re reading all the content you’re putting out there—I know, I know I know. 🙂 So, in this blog & video, I’m talking you through my strategies to create more content in less time: here are 5 […]

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Business Tips

5 Editorial Calendar Strategies to Repurpose Your Content

Reading Time: 9 Minutes Have you ever wondered about the difference between a website launch, service launch and product launch—and better yet, what that difference means for you? Welp, today I’m breaking it all down. [*cue cheesy dance moves*]  “I just had a launch, but it didn’t go so well.” ⬅️⬅️ hear this ONE too many times as a […]

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Copywriting Tips

3 Tips to Launch a Website, Product, or Service

marketing-plan-content-calendar

Reading Time: 12 Minutes Content buckets rotating through, themes of the month—none of that worked for me as I built my business and tried to create a marketing plan and editorial calendar that drove to revenue. But this did. By the end of this video, I’m telling you how to create a realistic marketing plan and strategy. It’s one […]

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Business Tips

How to Create a REALISTIC Marketing Plan & Editorial Calendar

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

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I'M ASHLYN

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