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Work from a place of rest—not hustle.

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I'M ASHLYN

I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
 
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Reading Time: 9 Minutes It’s time to put your Instagram pre-launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy in 2021. One of the big vehicles as you execute and turn out your launch copy and content, sure as heck, is social media—Instagram specifically. An email subscriber that gets my […]

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Marketing Tips

How to Pre Launch on Instagram: My 4 Part Instagram Content Calendar Plan

Reading Time: 10 Minutes Do you have a pre-launch marketing strategy? Erica recently asked if I spelled out my pre-launch marketing workflow step by step, what would it look like? Well, here’s the big secret: there’s no silver bullet to a launch. What I’ve learned is you’ve gotta be willing to put in the time and try different strategies […]

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Marketing Tips

My Pre-Launch Strategy: What You Need to Have a Successful Launch

Reading Time: 11 Minutes You’re ready to launch a new business, a new course or even a new one-on-one service but during your pre-launch stage you are trying to figure out how to grow your email list! Anddddd you need to build your email list fast before you launch. I’m going to share with you my go-to email list […]

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Marketing Tips

How to Build Your Email List BEFORE You Launch

Reading Time: 8 Minutes UPDATE: This blog post, “Trello Tutorial: How to be More Productive with a Company Guidebook”, was originally posted in 2018, my team has since outgrown Trello — but — this is a wildly popular post that was due for an update! 🙂 Let’s talk about how to “GSD” as the kids say: how to be […]

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Productivity

Trello Tutorial: How to be More Productive with a Company Guidebook

Reading Time: 9 Minutes Happy birthday email marketing—40 looks good on you ;). It’s been around since the early 1980s, but this past year has increased our reliance on email marketing, so let’s talk about email marketing trends & predictions for 2021. So many of our brands have been leaning on digital marketing heavily as we’ve been trying to […]

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Email Marketing

My Top Email Marketing Predictions For 2021

Reading Time: 10 Minutes Awwwwww, yeah outsourcing. Here in this day and time, we have the most workaholic culture in the history of the world. As a Christ-follower, my constant lesson is how Jesus’ unhurried pace stands in stark contrast to our twenty-first-century pace. Part of that for me is learning that B+ work is good enough. That plenty of […]

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Business Tips

8 Ways I Outsource my Life as a Creative Small Business Owner

Reading Time: 10 Minutes Is email marketing worth it in 2021!? (spoiler: YES!)  More specifically, is ConvertKit worth it?! Email platforms aren’t cheap, and they also tend to cost more as your list grows. In this post, I’m answering these questions and sharing my 2021 ConvertKit review.  ConvertKit is where I first started to build my email list into […]

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Email Marketing

2021 ConvertKit Review: In-Depth Demos, Features, & Deliverability Tips

Reading Time: 10 Minutes Does the thought of coming up with a year’s worth of email marketing ideas seem completely overwhelming? I remember right where I was when I decided to QUIT focusing so much as an email copywriter on building other people (i.e. clients’) email strategies and focus on my own. But the thought of emailing 52+ times—and having […]

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Email Marketing

45 Swipeable Email Marketing Ideas Your Subscribers Will LOVE

Reading Time: 8 Minutes It takes me about five minutes to structure my email newsletter every week, then another 10 – 15 to bang out a first draft. In this blog, I’m diving into the 6-step email newsletter formula that has helped me not just grow my list but maintain my email list’s growth. The whole “don’t write unless […]

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Marketing Tips

How to Write Better Emails: My PROVEN Email Newsletter Formula

Reading Time: 10 Minutes Like the “you had one job” meme, your email subject line only has one job: to get people to open your emails. No pressure … right? Right. 😉 No matter where you are in email marketing, whether you’re just starting your newsletter or have a list of 60K, your email subject line is STILL the […]

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Copywriting Tips

How to Write Better Email Subject Lines

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

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