<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" /> Blog | Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives
read this post

Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]

The Ultimate Website SEO Audit: 8 Ways to Boost Landing Page SEO

Copywriting Tips

Featured Article

START THE PROCESS

and sell...

You don’t need more wordsmithery to make your dreams sprout wings, stand out,

you need word-sciencing.

What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance and framework around it to organize your day.

Today, I’m walking you through what a typical day looks like for me as a copywriter, how I organize my time to sit and have deep writing time, how I organize client meetings, and more. 

You all had questions like this in comments in the past: 

  • “This was such a fun and useful look behind the scenes! I love the way you have structured your days… I need to get better at implementing boundaries like these… otherwise, as you know, it’s too easy to get immersed in work and then you realize you haven’t worked out or eaten or even made it out of your sweat pants all day…lol. Anyway, this was great”
  • “This video gave me some really good ideas for my daily schedule and boundary setting.”
  • “Awesome. I love how you prioritize doing things you like in the day. Apart from your work. Although I was expecting a lottt of time spent co-ordinating with clients, teams and typing”

I like creating videos like this because I just want to remind you that I am also a hot mess express over here a lot of days.

I am a very organized, forgetful person—it’s a thing. 😉

These are parameters and frameworks I’ve given myself, so I can still be creative and a visionary all over the place, but also get stuff done because that’s the only way my business is gonna make money if I actually put my brain where it is most powerfully used.

Let’s start off with my morning routine!

⬇️Don’t forget to click here or down below to grab your freebie: Find Your Brand Voice Guide!⬇️



No. 1| My Morning Routine

Now, I’m gonna give you the cliff notes because I have done a full video on my morning routine, and I’ve done a video and blog about three weekly routines that I have consistently done for probably five and a half years now. 

**I’m gonna preface this part by saying I have always been a morning bird.** Even in the days of having an inflatable chair from Limited Too in my bedroom, as a young preteen in doing my little teen Bible devotion or whatever in the mornings.

I have always liked to get up and start my day with some sort of like, okay, here’s where we are in life. This morning routine, and again, why I like that P.R.E.S.E.N.T morning routine I talk about in that video so much is because it’s given me the space to ebb and flow. As my business has grown, as I’ve been in seasons of launch in my business, in seasons of more quiet and my business. Pregnancy, maternity leave, I still do this morning routine. 

So this is a day in the life classic, regardless of the time I’ll wake up. If I’m on vacation or not, the first thing I do is chug water and do that right out of bed. Sometimes I put some lemon in it and then, only then am I allowed to get coffee. It is so simple, but if you’re a coffee drinker, like get yourself in a habit of always prepping the coffee machine in the morning or your fridge press pour-over, whatever you do, it is the biggest reward to wake up and do that. That sounds simple. I don’t think I really started doing that regularly until the past year—highly recommend

Next, I read, I do some devotion time. I read the Bible first. I’ll link some of my favorite resources for that below. After I read scripture, if no one is crying upstairs yet, I then have the opportunity to read whatever I want. Like a book, I’m obsessed with reading. I’m not trying to just constantly reference videos, but if you are interested in hearing more about how I read, I’ve done a video on that. I will say that I have a very hard time at night reading anything that’s not fiction or fluffy. So my time in the morning is when I have an opportunity to read a little bit more about philosophy or theological learnings or business book, that’s for in the morning. 

a day in the life of a copywriter - ashlyn writes

Next up I pray, I use my Val Marie prayer journal to pray. I like it because I’m able to jot out and see over time what I’m praying for. It’s kind of cool at the end of the year to look back on. 

At this point, the kids are definitely up. So we do family breakfast. We have some playtime, get them ready and either my husband or I take them off to nursery school. 

In that P.R.E.S.E.N.T morning routine, exercising is in there. In my exercise routine, I either do a 15 minute Peloton exercise, whether it’s on the bike or I honestly just like some of the little strength training exercises that are in there. There’s so many that are like 15 minutes, which is a blessing, that’s all I have time to do. If I don’t do that, then I’ll just go on a quick walk in the morning. Part of my morning routine is listening to a news podcast that’s again about 15 minutes. So I pop on my favorite one and listen to that.

That’s *everything* I do in the morning before I start my work day. 

Related: A Week In the Life | 3 Weekly Routines for Success


No. 2| 8:30am to Lunchtime

Okay, next up in my daily routine, the time from about 8:30 in the morning to lunchtime. One thing I have to do when I first sit down at my desk is plan my day out and make sure that I’ve got everything plotted. I do not sit straight down and just start doing the first thing on my desk, I never open my inbox. 

a day in the life of a copywriter - ashlyn writes

First thing in the morning, I’ve got to sit down again and be like, okay, what needs to get done today? What time blocks am I gonna put these in during the day? All that’s planned out because I do have my dream week scheduled. And this is where I start, by the way, hit the subscribe button and the bell next to it. Next week, I’m doing a video that shows more about like how I set up my planner. So you’ll learn a little bit more about that there, because of that planning, I already sit down at my desk knowing what the big three things are I need to do that week. Like the things that have to get done for the business’s livelihood. And I also know that day because I set it up the previous day, what three things need to get done this day. Okay, so I know what I’m tracking after. 

When I sit down and take my vitamins, I also take this weird powder my friend Helen told me about, maybe a placebo it’s called, Focus Brain. Maybe it works, I light a candle. I’ve talked about that in some videos and dab on some essential oils. This kind of like tricks my brain in knowing like it is go time, we are on the field. We’re performing now, the first thing I’m going to do is my rest to work wind up routine, that sounds fancier than it is. It’s just a set of tasks that I need to do before I get going, I’ll put them up over the side. 

a day in the life of a copywriter - ashlyn writes

In my dream world, I would get all of these things done before I first dive into my number one big task of the day. But realistically, I only get about four-ish of them done. Then for this next block, I am hunkered down, like in a cave, before I take lunch, I’m trying to get two of the things on my big three list checked off.

So those things are going to ebb and flow depending on what focus day it is of the week. —>

✏️Marketing Mondays—copyrighting or client work and our team call

✏️Tuesday and Wednesday— product development, either enhancing the copy bar shop items or curriculum and Copywriting for Creatives or Primed to Launch.

✏️Thursday— meetings, partnership meetings, client meetings, customer meetings, anything like that is on Thursday. 

✏️Friday—I’m doing admin and finances. 

Related: How to Batch Work & Organize with Themed Days


No.3| Lunch 

Okay, that gets me to about 12:30 or one in the day, this point I go into the kitchen and grab some lunch. If my husband’s home, I talk to him. Lately, I also put on some dumb TV show during the day, just break, get my brain off of work for a little bit. I’ll call my mom or my sister, sit on the porch for a sec. Pet my dogs, have an actual step time away.

I used to work over my desk, I think that was a relic from corporate days. I realized I can either spend 45 minutes eating lunch over my desk, not really getting either done well or definitely not enjoying the process of like having some good food or I can spend 20 to 30 minutes, stepped away from everything and then go back to work and be able to focus more, you see the obvious answer. 


No.4| Early Afternoon

Okay, early afternoon, back to work. I try very diligently to be a maker in the morning and a manager in the afternoon. 

I do not start talking to my team really beyond a few voxers back and forth with my integrator until afternoon, ’cause I’ve got to get through two of those major work focus things in the morning. Like I said, internal meetings are on Mondays. At this point, if it’s a Monday, this is when I’m hopping on the phone on Zoom with my team to chat with them. This early afternoon slot too, is when I’m getting back to messages on Voxer and in Slack. So during this slot I’m doing that, I’m also copy chiefing. 

a day in the life of a copywriter - ashlyn writes

On the agency side of my business, things that our team has assembled, deliverables for clients, nothing goes out without me looking at it at the end of the day and editing and making sure that everything is exactly what the order was. I’ll copy chief during this time too, that takes a chunk. I’ll help my integrator in customer service troubleshoot anything on the copy bar side of the business and products and templates and courses that we have. And then late afternoon comes.

Related: How to Build a Team: Behind-the-Scenes of Team AW


No. 5 | Late Afternoon 3-5pm

About the three to five-ish o’clock block, this is what I do, realistically like I said, out of the big three, I’ve probably only gotten two of them done. I’ve got this one lingering one left. Getting three big things done every day is a struggle if I’m honest. So I’ll try to hunker down and get at least some big movement done on that last thing— it may spill over into the night. 

I’ll also say at this point, if these big three things that I’m working on are like very important, like launch-related, running a timeframe. I love doing a very early morning sprint. I started doing them about the time COVID began and it just had so much, I needed to focus on to keep the business alive. I would get up at like four or 4:30 in the morning and turn on Zoom with a friend. Hey Abby, we wouldn’t say a word. We would just both have our cameras on. And we would work for an hour and a half and knock out one of those. So if you really need your big three done, and you can’t, maybe you’re following this kind of schedule. I would recommend that, I still pull that out from time to time.

Related: My Evening Routine: The Work-to-Rest Wind Down

 I do as much during this time as I can before I’m at my wit’s end, ready to go see the kids, play with my family. And then I sign off. I also have a work to rest wind down routine. Sometimes I do during this block, more often I’ll pop open in my laptop at night and do a couple of these things. 

Mainly it’s doing an inbox sweep. I don’t spend much time at all in my inbox. I just am very firm in that that has taken years to get to. I could do an entire other video on that, but I’ll probably only spend at max, one hour every day in my inbox, and then it’s supper time. 


No.6 | Evening

During the evening, either I’ll cook supper, or my husband will, we’ll play with the kids, go on a walk, play outside, gotta do that bath time routine, bed, reading, everything like that. By the time all the family stuff is done, It’s like 7:30, sometimes eight o’clock. That’s probably the first time I have from 4:30, four, five, whenever I get off to catch my breath.

a day in the life of a copywriter - ashlyn writes

Like I said, at this point, in my daily routien, if we’re in a launch week and I’ve got a lot going on, I’ll pour a glass of wine, go back in the office and knock some things out or I’ll just sit on the couch and watch a show with my husband. We’ve enjoyed a good throwback lately. Or at this time, I’ll start reading again. Usually, the baby needs another bottle at this point.

I try to head towards my bedroom and start my skincare routine because I’m in my thirties, start that around 9:30, 10 ish o’clock, that would be late. I try to fall asleep between 10 and 11 because I have small children and we’re probably waking up once or twice in the middle of the night. 


Okay, there you go. That’s what a day in the life of my life as a copywriter looks like, like I said, factors obviously change depending on the time and season in the year. I learned very much that this changes depending on the age and stages of your family. I wanna share this one analogy with you. 

—> This is from my friend, Amber Housley. She has talked about how there are seasons of business. Sometimes it can’t always be summertime in your business where sales are crazy, and you’re just, you know, having all the blooms and the blossoming, you’re gonna have seasons of business where it’s winter and you’re hunkered down. And you’re kind of figuring out things. You’re gonna have seasons of spring and your business where you’re planting and there’s no big harvest yet. ‘Cause you’re just planting those seeds. And then we have seasons of fall where it’s just an absolute harvest coming in. 

>>This analogy was sooo helpful for me because I did just come off a year of being pregnant and then maternity leave. I’ve taken two maternity leaves from my business, I am off. I have to peace out, I am off. 

Like I said, this day structure that I’ve shown you does not always look like this based on if I’m in winter, spring, summer, fall in our business, but by and large, that container of it has stayed roughly the same for about five and a half years now. 

All right, please feel free to say hello down in the comments below. Ask me any questions about my daily routine, if you have them! Thanks so much for watching, here’s to working from a place of more rest, less hustle.


Reading Time: 11 Minutes What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance […]

Confused about how to organize your website when you have multiple audiences in your business?? Oh boy, have I been there! 🙋🙋

You probably know this, no browser is going to convert into a buyer if they’re confused—confused people don’t buy. You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they should wanna work with.

That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. 

Branding with multiple audiences | Ashlyn Writes

That’s why today we are walking through what to say and how to organize your website if you have two businesses under one roof, multiple audiences. Or at least you’ve got two ideal dream clients and customer types that you’re trying to appeal to with what it is you do.

I experienced this for years when I had calligraphy and copywriting under one roof. (More on that later.) We’ve had clients work through this with multiple audiences. But specifically, I thought about doing this because we have so many students inside Copywriting for Creatives, my signature program, that bring this question up. And so I thought, you know what? I’m just gonna make a video about it, ’cause it’s a good question. 

Let’s get into this! 

google docs copy template freebie


No. 1| Figure out the WHY & the WHAT for Offer #1

For this training, I’m doing a little mix of over the shoulder, like plotting on a piece of paper in a sec. But I wanna explain the why behind the steps.

So this first step, here’s what we’re doing. I want you to figure out the WHAT they’re buying and the WHY they’re buying for one side of your business or one target audience. So, we’re just zooming in on ONE thing right here.

I’m also starting out with the understanding that you know copywriting is vitally important for the life of your small business. I’ve done so many videos on that, but let’s hone it in on this side. Because I’ve said before in trainings that everybody, no matter what we’re buying and what we’re selling, we’re all buying or selling people a better version of themselves. Even when I’m at the grocery store and I’m trying to decide what brand of chips I want, I’m buying a better version of myself with whatever decision I make.

Related: What is Copywriting and Why Does it Matter for My Creative Small Business?

 

 

 So, I want you to think about that for this offer. 

What is the result people are buying from purchasing from your shop or purchasing your one-on-one services?

 Focus on the benefits here, not so much the features. Sometimes I think benefits get all the wrap, which is great, but the features do matter. 

One more PSA — If you are an artist or a maker or creator, or you’re the type of person that thinks, “Ashlyn, I don’t solve a problem. What I’m doing isn’t curing cancer or really providing that much value to people. It’s just artistry.” I get it. That’s why I’m using this example because I did calligraphy for a decade and sold it to couples. You don’t need calligraphy to get married, so here you go. Let’s break this down.

I’m trying to show the two split sides. This is a little brainstorm exercise.

multiple audience messaging exercise

The first thing I want you to see is, if we’re talking about the calligraphy side, this is the style. We got it. So, this is what we’re selling and I got specific here. That’s what I want you to do. I did a little brainstorm of what they’re actually buying, custom, done for you, physical writing services. What it’s for, typically, a once-in-a-lifetime event. You’re getting full in-house work here. They’re getting everything from edge painting to reception work, velum, seals, stamp, curation, all that kind of stuff. 

Then, I wrote down some reasons of WHY this may matter to the customer, to the buyer. Now, all of this you’re gonna get from all of that client and customer voice hacking that you are doing. I talked about that in a recent video. But that’s gonna be the first part of the brainstorm. Just doing one side of the business, thinking about the what and the why.

So yes, my CFC students and alum, you know your onlyness factor. Your onlyness factor goes into this, too. I want you to write that down for this piece that we’re looking at in your business. After we’ve done one side, you guessed it—step two in this process is to zoom around, flip the pendulum a little bit. We’re gonna look at the other side of your business, the other target audience that you’re working to market to with what you do. And we’re gonna create this same sort of list for them.


No. 2| Figure out the WHY & the WHAT for Offer #2

I hope that this exercise is letting the light bulb turn on for you about how much it takes to market to multiple audiences. This is why niching is soooo important, or at least it’s gonna accelerate your success.

I love this quote from Maria Brophy. She says some artists say they don’t want to niche because they like creating a variety of themes and mediums and markets. I get it, you don’t wanna be restricted. But, if you wanna sell your work to a high volume, you’ve got to choose a niche to focus on when you’re marketing your art. Focus is necessary if you want to make a living through your work. It’s gonna be tough to be lucrative if you do everything. I’ve done videos before on niching but I believe this so firmly. 

Maria Brophy quote

Related:The 4 Steps you need to know to choose a niche for your creative business

It’s also very difficult to refer people to you if I don’t know what you do, or if you’re a jack of all trades. This is why the name of this video wasn’t if you have three target markets, because that’s a lot. That’s too many, at least when you’re getting going. Sunny Lenarduzzi, I heard her say, “Niche down to blow up.” And I think that is absolutely true.

Let’s do the other side now. 

multiple audience messaging exercise

So, I’m talking about the sales copywriting services here. I’m specifically talking more bottom-of-funnel-type sales writing. I wrote a little bit of what they’re buying with these services. Again, like I said, not the extended parts of the funnel but really that bottom of funnel work. I’m gonna write some of the reasons why. Again, I would pull some of this from client customer voice hacking. This is just an example of brainstorm for you. But, I’m gonna fill out both of these sides, so I’m really splitting my brain. 

I’m not trying to, while I make each list, begin to make those correlations between the multiple audiences. I can worry about connecting the two audiences later. 


No. 3| Conduct the Umbrella Strategy Exercise

What we’re gonna do now is what I’m calling the Umbrella Strategy. We’re going to do the Umbrella Strategy and see if we can land on at least three messages that we want to try.

At this point, you’ve got those two lists on one sheet of paper on either side. And maybe you wanna draw a little umbrella in the middle. Now, we want to see what parallels and what could go under the same messaging umbrella. The easiest way for me to do this is to draw lines and write notes along the way. 

What connection points do you see between these lists of things that people want and they desire and they’re looking to have achieved by working with you or purchasing from you? **Side note, for a little while it may be possible to have one side of the business propel the other one. I’ll talk more in a minute about that. **

Yes, I drew an umbrella. My mom was a teacher. 😉 This is what you get. What I want you to see here is if we try, and remember, this is a brainstorming exercise—it might not work—we’re just trying to test a hypothesis here and see if they could even fit under one business or if it needs to be split. 

multiple audience messaging exercise

It’s not my favorite thing to communicate between multiple audiences or two businesses under one roof. But like I said, if you’re starting out, you’re trying to figure things out, sometimes there’s a time and a place for it. That said, if you are stretching so far— like I hope you warmed up before you stretched—and it’s like a little bit of a reach, then it would not work.

There are some correlations here that we may can go with ⬇️⬇️

  • Writing—So obviously, there is the writing portion. That’s a big one. They’re buying words and writing with both of these services. They manifest differently, obviously. You’re buying done for you work.
  • Sustainable Marketing—One thing I always talk about with my services, is if my clients can’t reuse the sales copywriting I do over and over again, you may have heard me say sustainable marketing before, then I’m doing it wrong. So, there’s that element in correlation to both sides as well. 
  • Experience—there’s something to the experience of either the guests or the people interacting with the brand that I make it look at.
  • Outsourcing/details—If they’re outsourcing this, they’re a busy person, but details matter. That could be a correlation that I could play with.
  • Traditional work/styling—There’s something to the fresh take to traditional work or styling. And over here, there’s the element of this is a fresh take on like old school principles that we know work. 

So, those are some initial messages that I can see if I can pull into one type of headline. I know I’ve talked about headlines in other videos, but I hope that helps you understand a little bit how you can start to figure out if two seemingly disparate sides of a business can be under one roof. That brings us to step four. You’re gonna test and pivot if needed. 

Related: How to Write Headlines that Sell on Your Homepage


No. 4| Test and pivot if needed.

So now, you have these three messages that you may want to try. This is why I love Copywriting for Creatives and The Copy Bar community so much because it is most helpful for you to be able to try out the messages on people and see if they even resonate. Does that make sense? I hope you have somewhere to do this before you spit out messages on the internet or update your whole website copy. First figure out—does it even work?

Ask people you trust if this is confusing to put these two things under this one message. Trust me, they’ll tell you. And be prepared to hear the truth. People will be honest in telling you if it works or not.

website outline

Like I said, I had calligraphy and I also had copywriting. For a long time, I told myself that no one would ever buy copywriting for me if I severed off the calligraphy side of my business. I wanted to work with makers and creatives and artists and that kind of person. Because I sold something, calligraphy, that people could, like I said, get married and didn’t really need. I knew what that felt like. I figured no one would trust me to help them write their sales copy if they didn’t know that I knew their struggle because I’d done it for years.

I let that hang up keep calligraphy in my business for probably longer than I needed to until I was finally ready. And I said, you know what? I can get people to trust me regardless because I know what I’m talking about when it comes to copywriting. And so, I removed the calligraphy side. 

But for years, as I was trying to figure out where my place was in the industry, what kind of business I wanted to have, I did have to have two sides to my business under one roof. That’s why I don’t tell people right off the bat, especially if they’re getting started, I don’t say you have to pick one and go. You can have multiple audiences— because for a little bit, business is throwing spaghetti at the wall and trying to figure out where the YOU size gap is in the market. What do people want and where does that overlap with what you’re good at and what you actually like to do.

 It takes a minute to figure it out. 


And there you have it, those are 4 steps to brand your business if you have multiple audiences. If you want to learn more about how you can write personality-packed copy that converts, make sure you grab a seat in my free class all about this. It’s kind of a TED talk. This may be helpful to you after you’ve got this figured out and you’ve split your website off. You need some solid services or work with me pages there—I’ve got a video where I talk about that here.

Again, speaking from experience, don’t be afraid to try. Don’t be afraid to ask people if your message is confusing. If it’s a hard pill to swallow, then you may need to trim down a little bit. Remember that Maria quote that I read and then put the book of “Essentialism” on your list as well. So, there you go. That’s how to organize your message in your business if you have two sides or you’ve have multiple audiences that you’re trying to market to. 

LOVE THIS SLASH NEED IT BACK-POCKETED FOR LATER?

CLICK BELOW TO PIN IT!

How to brand your business with multiple audiences | Ashlyn Writes

Reading Time: 9 Minutes

I’m asked a lot how to define a message: How do I blend the messages for both sides of my biz? How do I combine my creative endeavors under one roof?

While I can’t give you a personal answer, I can coach you through it. First things first: Yup, you may need to separate them. And also yup, you may be able to keep your business united. (Not what you wanted me to say, I know). Read on to find out how!

Do you know where to start when it comes to writing sales copy for your website? Or are you staring off into the distance looking for your inspiration or the creative juices to strike, so you actually feel like you wanna write your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples. I want you to be able to draw inspiration and creative juice, but I also want you to see what’s possible with these sales page examples. 

4 Must-See Examples Of GREAT Sales Pages | Ashlyn Writes

In this post, we are walking through FIVE great sales page examples of incredible website sales copy that work. These sales page examples will help get your creative juices flowing so you (yes YOU) can write AMAZING sales page copy.

Let’s hop to it! 

⬇️ Grab the sales page template used by Abby Grace in Example #4 right here ⬇️




No. 1 | Simon Tai (Remixologist)

I’m going to bring up number one example, my friend Simon. Simon’s business is called Remixologist. They are a DJ group out of the New England area in the U.S. Before I deep dive and show you his landing pages on his website, I want to give you a little story. 

Last month I was at a conference, Meg came up to me and she was asking about how she marketed her business when there were multiple different target audiences that needed to be included in that. So many of us run into that in our business, comment down below if that’s you.

Here’s what I told Meg. (And this is actually very apropos because as I’m writing this right now, this is not my house. I am on a work-cation.)

Sometimes, I do my best creatively when looking the complete opposite direction from my copy cave for inspiration and ideas. That is what you can do by looking to gain inspiration for your website copy in your sales page messaging from industries that are completely different from your own.

sales page examples-aw blog

I have told students over the years insde Copywriting for Creatives, that I get some of my best ideas when I’m looking at website copy or landing pages for like the mattress industry. So random, right?!

For example, if you can go out there and look at a very different industry from your own and see what they’re using and how they’re positioning things and what is exciting to interact with from a user experience on their website and then bring those in to your creative small businesses website—that can be absolute gold.

Related: 96 Copywriting Power Words To Increase Conversions on Your Sales Page

sales page example-remixologists

Ok, back to Meg and Simon. 😉

Simon’s business, they have a corporate side where they’re doing killer named clients, and they have a side of their business where they market to weddings and events. Couples and brides are a lot of the times the ones that are on these pages making this decision. 

sales page example-remixologists

So you’ve got that corporate event planner, that’s one target audience, and then you’ve got the decision-maker for the wedding. Those are two very different target audiences, right? Well, what stands out here is Simon, he was a client on the copywriting agency side of my business. We were able to land on homepage messaging that speaks to both audiences.

sales page example-remixologists

If you’ve ever struggled with writing your homepage before then it’s okay, because that is the page in the funnel that has to market to more than one different types of audiences—that’s a tall order. I tell this to students inside CFC—don’t start writing your homepage first.

Realted: The PERFECT Copy To Have On Your Website Homepage

I’m the SAME way when I’m writing a sales page, I don’t start at the top of the page, I start in the middle of the page. I start with the offer. That’s the best list to start when you’re drafting your website copy. 

Takeaway Tip: your takeaway from this sales page examples is always look for inspiration in industries very, very different from your own. 


No. 2| Alina

All right the next sales page example is Alina. I’m bringing up this because I want us to look at more of a low price offer. Alina is a photographer. She immigrated from Romania. She now lives and works in the U.S. and serves the U.S. market. She has her client side of her business, but she also has an incredible suite of offers, particularly, I wanted to show you her presets. 

sales page example-Alina

What stands out on this page? If you’ve ever ordered a preset pack before I am definitely not a photographer, but I love buying preset. Even when I’m taking pictures of my kids, it just makes it look better for this best aren’t photographers. 

You may know that sometimes the download comes with really cool, creative names for the different presets in there. That’s fine and wonderful and serves a purpose. But for Alina’s sales page, what we wanted to do is to call attention and bring it the fact that she doesn’t do that, and she doesn’t do that for a reason. Instead, her presets have very specific names. So we were able to communicate that in the copy. Here’s why I bring this up. And it’s coming to the takeaway tip part of number two here. 

Sales Page Examples-Ashlyn Writes Blog

Many times you’re so close to your offer and looking at it that you can’t see other different pieces of it. That may be a great variation point.

It’s the biggest compliment when somebody tells me, oh my gosh, this copy or the way you outlined it makes me sound smarter than I am. No, you just saw that little, little aspect of your offer as just some throw away fact, but let’s pull it out. Let’s spotlight it. Let’s make it a hook to hang your hat on. And that’s why learning to test your message in a community is vital. 

Takeaway Tip: The next time that you have a piece of messaging ready to show off, maybe it’s a new landing page you have finished, or your homepage or your about page. I want you to send that piece of messaging to one of your business best friends and have them turn on loom and talk through it.

Even if it’s three minutes, four minutes of them scrolling down the page and telling you what they think, I promise you more times than not. They’ll bring up something. They’ll be reading the copy out loud, interacting with the design and they’ll say, oh, I really like this. Or, oh my gosh. Yes, that is so cool. If it is a long form page and if you’ve spent the time figuring out what your onlyness factor is like my students inside CFC do, and you’ve put in the time to craft a beautiful overview of what all is inside that offer— I am willing to stake my life that they’ll notice something you didn’t think was cool. Make it cool. 😉


No. 3 | Jenna Kutcher & Amy Porterfield 

I pulled all sorts of sales page examples for you, but what I want to bring attention to you now is a landing page that I created for a launch that Jenna Kutcher and Amy Porterfield were partnering on. This landing page needed to help make sure that people from Jenna’s audience, one audience, understood when they were landing there, that from here on, they were getting, yes support from Jenna and her team, but also they were getting a product from somebody that maybe they knew, but maybe they didn’t. That is a message that we had to communicate higher up in the funnel. But sometimes you run into that, even on your own website.

 If you have things that you affiliate for in your business or partners that you work with, you have this landing page and we have something we need to work on called message matching. So the people coming in the traffic that’s hitting that page are expecting a certain message. They’re landing there with preconceived notions about whatever it is that they’re going to see. But if you don’t match that right off the bat and help then on down through your copy, explain what you’re driving them to…that can be confusing for them. 

Takeaway Tip: Address the elephant. I love this technique. So if there is an objection or something that people would say about your offer, what it is that you do, and it’s going to hold them back from purchasing, then this is a key thing that on that offer page, in that sales copy, you need to go ahead and call out. Don’t shy away from it. Call attention to it. Let me show you what this looks like!

If you’re inside Primed to Launch, you know, I talk about the dominoes that we want to fall over and over during the pre-launch process. But go ahead and in the sales page, copy itself, bring up the thing that is holding that person back, or the thing that yeah, the elephant in the room, bring it up.


No. 4 | Abby Grace

All right. That brings us to sales page example number four, Abby Grace Photography and full disclosure, the program that is in this sales page is near and dear to my heart because Abby is my brand photographer and she has taken this who knows how many photos of me over the years that I can use in my marketing. I bring up this sales page because it is a classic example of a signature offer in your business.

Takeaway tip: you can write your own copy that converts without a copywriter. The secret is using the right frameworks along the way, this sales page that I’m going to show you, Abby messaged us and it converted at 10% during the seven days that it was live. And average sales page conversion rate is from about 3 to 5%, 10%. That is amazing. But she used the framework and it helped her understand how to do the client and customer voice hacking that I’ve talked about in previous videos and how to orchestrate that inside this framework, she was able to spit out this sales page, converted like crazy. 

Let me walk you through her sales page —->

You can grab the Sweet 16 Sales Page Template that Abby Grace used from the Copy Bar here!


Now you have some sales copy to-do’s from the examples , but when you’re writing those, wouldn’t it be helpful to have amazing testimonials? Yes, yes, it would. I’ve got that teed up for you to watch here.  So, I’ll see you in that one.

sales page template

LOVE THIS SLASH NEED IT BACK-POCKETED FOR LATER?

CLICK BELOW TO PIN IT!

4 Must-See Examples Of GREAT Sales Pages | Ashlyn Writes

Reading Time: 8 Minutes Do you know where to start when it comes to writing sales copy for your website? Or are you staring off into the distance looking for your inspiration or the creative juices to strike, so you actually feel like you wanna write your website? Well, I’m here to help—today, we are gonna get you over […]

Read All

Email Marketing

from the archives in
Level-Up & Shop the Templates Now

I know, I know. You needed stud copy like, YESTERDAY. Good copywriting is 'spensive. And good copywriters book out. 

But here's the thing: sometimes, you just gotta be able to DIY your words, otherwise, you're outsourcing the psychology of sales. Saddle up to The Copy Bar & get INSTANT copy templates, to go-style.

And any issues with your files? Email the AW support team, because we like helping people. Let's go.

or, just shop the grab-&-go templates

Pop open your laptop at the counter

Read All

Copywriting Tips

FROM THE ARCHIVES IN
Read All

Lifestyle

FROM THE ARCHIVES IN
more about me

We're a boutique copywriting business and marketing curriculum source for creatives like you. You should know this is no jack-of-all-trades sitch: I play favorites, and my faves are small business owners. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.

Let's Steward Your Story to Stand Out & Sell

FOUNDER & CEO OF ASHLYN WRITES

Hey hey, I'm Ashlyn!

WATCH NOW

It’s like Netflix binging The Crown, except with business advice. Okay, it’s not like that at all... but snatch up some quick-hit, actionable copy hacks (& spirited sass) in <15 minute video trainings. 

Get On-Demand
Tutorials
     YouTube

on

Get a front-row seat to sales copy tips & hacks I’m applying to write first-rate/top-shelf funnels for clients, what’s on my desk (and in my earbuds), and what lessons I’ve learned … sometimes the hard way. Hope you’re ok that I’m a little more personal here than I am in social media land. 😜

These emails are read—and swipe filed—by people you probably follow in the creative industry … and you can get ‘em, too.

THE WEEKLY DOGEAR

I spill the tea business secrets going on over here
weekly to my private email list: