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Work from a place of rest—not hustle.

a creative business blog
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I'M ASHLYN

I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
 
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Reading Time: 12 Minutes Could a website redesign be the thing that helps you make more money in your business? Maybe, maybe not. 😉 We’re at the end of our own website redesign process, so in this video, I’m going to share with you some website redesign goals + 4 things I’ve learned as I’ve gone through website redesign […]

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Business Tips

FOUR Things I Learned from a Website Redesign

Reading Time: 16 Minutes Warning, spending your time and your hard-earned cash on a brand new website, or even a website refresh or website update may be exactly where you need to be spending said time and money, or it may not be. After all, time sure is money when you’re a creator or a creative entrepreneur and small […]

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Copywriting Tips

Time For a Website Update or Refresh? Ask These 5 Questions to Find Out!

Reading Time: 12 Minutes When it comes to planning your website content, you may be struggling to organize and plan—easy to do … website launches can be a BEAR of a project! Here’s the thing: a lash burning 64% of people shopping online said that the experience of shopping on a certain website is actually more important to them […]

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Copywriting Tips

7 Steps to Organize and Plan Your Website Content

Reading Time: 10 Minutes There are soooo many terrible ways I could start this post—BUT I’m not going there. 😉 I’m just jumping in because I asked on Instagram this morning what you wanted to learn from me and the *overwhelming* majority of you said you were interested in learning about how to write witty, entertaining copy even if […]

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Copywriting Tips

6 Copywriting Exercises: How to Write Witty Copy (Even If You’re Not Funny)

Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]

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Copywriting Tips

The Ultimate Website SEO Audit: 8 Ways to Boost Landing Page SEO

Reading Time: 8 Minutes A subscriber to my weekly Dogear newsletter wrote in this—”If I could ask you anything it’d be how to mix copywriting and SEO in a way that makes your audience wanna keep reading while pleasing the Google gods?” Oh, those SEO gods. 😉  One of the most common questions that I get is, “how do […]

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Copywriting Tips

How to Find SEO Keywords & Write Better SEO Blog Content

Reading Time: 9 Minutes Do the 3 little letters SEO give you stress? You understand quality conversion copywriting for your website but how does that come together with SEO copywriting? Good quality SEO content writing is KEY to get ready for the Google algorithm 2021 update. Google has a massive Q2 2021 algorithm update rolling out that will begin […]

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Copywriting Tips

My 2021 SEO Copywriting Strategy: How To Start Writing For SEO

Reading Time: 9 Minutes It’s time to put your Instagram pre-launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy in 2021. One of the big vehicles as you execute and turn out your launch copy and content, sure as heck, is social media—Instagram specifically. An email subscriber that gets my […]

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Marketing Tips

How to Pre Launch on Instagram: My 4 Part Instagram Content Calendar Plan

Reading Time: 10 Minutes Do you have a pre-launch marketing strategy? Erica recently asked if I spelled out my pre-launch marketing workflow step by step, what would it look like? Well, here’s the big secret: there’s no silver bullet to a launch. What I’ve learned is you’ve gotta be willing to put in the time and try different strategies […]

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Marketing Tips

My Pre-Launch Strategy: What You Need to Have a Successful Launch

Reading Time: 11 Minutes You’re ready to launch a new business, a new course or even a new one-on-one service but during your pre-launch stage you are trying to figure out how to grow your email list! Anddddd you need to build your email list fast before you launch. I’m going to share with you my go-to email list […]

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Marketing Tips

How to Build Your Email List BEFORE You Launch

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

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