Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]

Reading Time: 7 Minutes As a launch copywriter, I consistently help clients and students with sales copywriting as they launch a service, a product, or an entire new website—with that comes great insights that I’m excited to share with you. Today, I’m walking you through 4 ways to take your sales copywriting from pretty good to GREAT for your […]

Reading Time: 7 Minutes Heads up! No one out there (except maybe your mom) is so close to your editorial calendar that they’re reading all the content you’re putting out there—I know, I know I know. 🙂 So, in this blog & video, I’m talking you through my strategies to create more content in less time: here are 5 […]

Reading Time: 9 Minutes Have you ever wondered about the difference between a website launch, service launch and product launch—and better yet, what that difference means for you? Welp, today I’m breaking it all down. [*cue cheesy dance moves*]  “I just had a launch, but it didn’t go so well.” ⬅️⬅️ hear this ONE too many times as a […]

Reading Time: 12 Minutes Content buckets rotating through, themes of the month—none of that worked for me as I built my business and tried to create a marketing plan and editorial calendar that drove to revenue. But this did. By the end of this video, I’m telling you how to create a realistic marketing plan and strategy. It’s one […]

Reading Time: 8 Minutes Hey—you. The one who is maybe a *little* bit nervous to launch a website, hit publish on that course, or start that more high end, more expensive service. Come on in: in this blog & video, here’s a launch copywriter’s take on 6 mindset shifts that will help you go BIG and get your new […]

Reading Time: 7 Minutes Shaking things up from my typical content and talking about how I’ve used a prayer journal the past few years to cultivate a practice of prayer—plus I’m giving a review of the Val Marie Paper prayer journal, so you can see how they may help you out like they’ve helped me! If you’re looking for […]

Reading Time: 7 Minutes Here’s something you might not expect: my client management system is a major part of my sales process. Sound like the cart before the horse? Nope. This week’s Youtube episode features a Honeybook tutorial that shows you exactly how I use my client management software, Honeybook, to close my sales. If you think about it, […]

Reading Time: 6 Minutes If you find yourself just a little bit nosy about how other people plan, I think you’re going to like this blog. Back by popular request, I’m walking you through how I set up my Simplified Planner every year.  I’ve been away from corporate life and working for myself as an entrepreneur for almost four […]

Reading Time: 8 Minutes So, it’s that time of year where you have heard about goal setting ad nauseum. Am I right? Today’s blog is all about how to set your 2020 goals and the tool and system that I’ve used to set goals both in my life and in my business since 2016. By the end of this […]