Reading Time: 8 Minutes Today,  I’m showing you some of the steps to go through to run launch metrics on past launches you’ve had or any upcoming marketing campaigns you’re planning. Because finishing up a launch or a marketing campaign and having NO clue if it was good or bad or worse, feeling like it did not meet your […]

Reading Time: 15 Minutes

Today, I wanted to round up the 5 most common mistakes I see on creatives’ websites. I actually clicked around on some of my friends’ sites 5 to make sure my hunches were right, and here are the 5 I came up with.

I hope you find these helpful for a “weekend warrior” hour (or two) updating your website!

Reading Time: 7 Minutes Need help on how to write the perfect Instagram bio copy? Or maybe you need some Instagram bio ideas for business. I get it—that 150 character count is tight. 🙂 Today, I want to walk you through how to create the perfect Instagram bio and WHAT to put in your Instagram bio. PLUS, I’m throwing […]

Reading Time: 7 Minutes Well, it’s a new year. Let’s get that marketing content plan in place right now, so you know exactly what type of marketing content you need to create so you can promote your services and your products, hit those sales goal numbers, and rest. In this post, I’m walking you through an exact piece of […]

Reading Time: 10 Minutes How to LAUNCH Your Evergreen Products + Services // I LOVE launching … but not as much as I love sustainable marketing that works when I can’t. 🙂 You KNOW with your creative small business you need to be talking up and “launching” them (a fancy way to say make a big marketing campaign) your […]

Reading Time: 5 Minutes I have a secret—my favorite opt-in I’ve created (and I’ve made about 52 since 2016) is hands down my quiz opt-in. Not because it gets us the most leads organically but because it was the most fun to engineer and build. Which is exactly why I’m walking you through how to build an online quiz […]

Reading Time: 9 Minutes If you’re curious about how to write a brand story, keep reading … because  like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let’s make sure you have a […]

Reading Time: 6 Minutes I’m getting a *custom* grown up website for the first time since being in business nearly 5 years (and I’m SO excited). BUT I’m pretty proud that I built an over half-million dollar a year business off a $997 Showit website template from Tonic Site Shop. I know I’ve said it recently, but I’m gonna […]

Reading Time: 8 Minutes Let’s talk about website copywriting. Albert Einstein said, “If you can’t explain it to a six-year-old, “then you don’t understand it yourself,” and while he wasn’t talking about brand messaging and website copy, boy, do we tend to over-complicate things. Today, I’m walking you through the 4 pages that you definitely have to have on […]

Reading Time: 8 Minutes Here’s your one day plan for a website homepage makeover! By the end of this post, you will know what sections you need to have on your website’s homepage (think of it as the digital foyer to your site) and be armed to welcome folks inside a website that converts.  First off, I just want […]