Reading Time: 12 Minutes When it comes to planning your website content, you may be struggling to organize and plan—easy to do … website launches can be a BEAR of a project! Here’s the thing: a lash burning 64% of people shopping online said that the experience of shopping on a certain website is actually more important to them […]

Reading Time: 10 Minutes There are soooo many terrible ways I could start this post—BUT I’m not going there. 😉 I’m just jumping in because I asked on Instagram this morning what you wanted to learn from me and the *overwhelming* majority of you said you were interested in learning about how to write witty, entertaining copy even if […]

Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]

Reading Time: 8 Minutes A subscriber to my weekly Dogear newsletter wrote in this—”If I could ask you anything it’d be how to mix copywriting and SEO in a way that makes your audience wanna keep reading while pleasing the Google gods?” Oh, those SEO gods. 😉  One of the most common questions that I get is, “how do […]

Reading Time: 9 Minutes Do the 3 little letters SEO give you stress? You understand quality conversion copywriting for your website but how does that come together with SEO copywriting? Good quality SEO content writing is KEY to get ready for the Google algorithm 2021 update. Google has a massive Q2 2021 algorithm update rolling out that will begin […]

Reading Time: 9 Minutes It’s time to put your Instagram pre-launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy in 2021. One of the big vehicles as you execute and turn out your launch copy and content, sure as heck, is social media—Instagram specifically. An email subscriber that gets my […]

Reading Time: 10 Minutes Do you have a pre-launch marketing strategy? Erica recently asked if I spelled out my pre-launch marketing workflow step by step, what would it look like? Well, here’s the big secret: there’s no silver bullet to a launch. What I’ve learned is you’ve gotta be willing to put in the time and try different strategies […]

Reading Time: 11 Minutes You’re ready to launch a new business, a new course or even a new one-on-one service but during your pre-launch stage you are trying to figure out how to grow your email list! Anddddd you need to build your email list fast before you launch. I’m going to share with you my go-to email list […]

Reading Time: 8 Minutes UPDATE: This blog post, “Trello Tutorial: How to be More Productive with a Company Guidebook”, was originally posted in 2018, my team has since outgrown Trello — but — this is a wildly popular post that was due for an update! 🙂 Let’s talk about how to “GSD” as the kids say: how to be […]

Reading Time: 9 Minutes Happy birthday email marketing—40 looks good on you ;). It’s been around since the early 1980s, but this past year has increased our reliance on email marketing, so let’s talk about email marketing trends & predictions for 2021. So many of our brands have been leaning on digital marketing heavily as we’ve been trying to […]