If I wanted to be referable build a business that sells when I can’t (bc I can’t work 24/7), build a brand that lives RENT-FREE in my audience’s mind, and speak in lock step emotionally with the people that I want to serve … I’d build my messaging around this.
It’s all about being as referable. The “referability factor” is why some brands stick like glitter after a craft sesh … while others flicker out faster than a weak Wi-Fi signal.
And trust me, I’ve turned this magic into a science after raking in over a million in sales just by knowing what to say.💰💬 Through my experience generating over $1.26 million in sales from web launch and email copy services, I’ve learned that to build a business that sells even when you’re not actively working, you need to be referable. 🌟 Today, I want to share a secret with you that has been pivotal in my success.
Table of Contents
- Why Niching Down is STILL IT—Because You Must Be Referrable
- How to Niche: 9 Ways to Niche Down Beyond Feeling Like You’re Beholden to a Specific Demographic
- How to Find Your Niche
- “But I’m Multi-Passionate!” More Like Multi-Referable
- Bottom Line: Build the Business, Then Build the Brand
Why Niching Down is STILL IT—Because You Must Be Referrable
Reading Time: < 1 Minute If I wanted to be referable build a business that sells when I can’t (bc I can’t work 24/7), build a brand that lives RENT-FREE in my audience’s mind, and speak in lock step emotionally with the people that I want to serve … I’d build my messaging around this.
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