Reading Time: 6 Minutes I’m getting a *custom* grown up website for the first time since being in business nearly 5 years (and I’m SO excited). BUT I’m pretty proud that I built an over half-million dollar a year business off a $997 Showit website template from Tonic Site Shop. I know I’ve said it recently, but I’m gonna […]

Reading Time: 8 Minutes Let’s talk about website copywriting. Albert Einstein said, “If you can’t explain it to a six-year-old, “then you don’t understand it yourself,” and while he wasn’t talking about brand messaging and website copy, boy, do we tend to over-complicate things. Today, I’m walking you through the 4 pages that you definitely have to have on […]

Reading Time: 8 Minutes Here’s your one day plan for a website homepage makeover! By the end of this post, you will know what sections you need to have on your website’s homepage (think of it as the digital foyer to your site) and be armed to welcome folks inside a website that converts.  First off, I just want […]

Reading Time: 6 Minutes Let’s talk about social media workflow … because y’all KNOW I love me some workflow action. So, think back: Remember when social media was fun? Yep, me too. Then I realized that running a business that relied heavily on social media for growth meant spending hours on the platform just trying to keep up. Enter […]

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“What exactly IS creative copywriting, and why do I need it as a creative entrepreneur?” I hear it a lot — and I don’t blame ya. I didn’t really even know what copywriting was until I realized that was my exact job working in marketing for Delta Air Lines! Keep reading to find out what copywriting is!

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I also am the first to say year one owning a small business was great … but it took me 10 years to get there, working in corporate communications. ????

Anyway, I want to tell you the 3 things that I bird-dog after in my life and business — besides the obvious Fs, faith/fam/friends — that helped, and show you behind-the-scenes of the Trello board that keeps me all organized!

Reading Time: 10 Minutes As a launch copywriter, my team and I pretty much tell potential clients NOT to spend any money on our copywriting, email copywriting, and launch strategy services until they do THIS in pre-launch marketing.👇👇 You’re about to learn exactly how I validated my ideas & hunches to build offerings over the years. I’ve explained this […]

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I believe that taking managerial courage over your time — entrepreneur or not! — leads to a more full life-portfolio.

Let’s hit it!

Here are 8 things that have helped me cut the nonessential.

Reading Time: 7 Minutes Do you love being online but don’t like it ruling your life as you create Instagram content?? Sameee, sister, same. Today I’m sharing my Instagram content strategy for the remainder of 2020—how I moved from planning a week of content in a day 👉 to a month of content in a day. I’ve officially been […]

Reading Time: 6 Minutes Copywriting swipe filing—you’ve heard of it, right?! Know the rules like a pro, so you can break ‘em like an artist. 😉 Well, there are two things *most* copywriters leave out when they’re talking through swipe files. I’ve learned these things are VERY important as I’ve built my business and agency, andddd that’s what I’m […]