<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />

Tune In:


last updated:
April 22, 2016


Use the same library of tools I use

Browse resources, book recs, aI tools & more tailored for creative entrepreneurs

Get my free, 5 min. 2x week newsletter—used by 51,700+ to be wittier, clearer copywriters

take the quiz

what's your voice vibe & selling style?

let me write your next sales email:

psychology nerd
j-school grad
conversion copywriter
business mentor
pencil affeciando
old-school ad hoarder

Hey! Ashlyn here, OG copywriter for creatives—reporting for duty. 

Let's get you a message so tight you can bounce a quarter off of it. Around here, we serve up science-based storytelling strategies the creative set.  Even while raking in more than 1.26M in agency work since I've been at it, I firmly believe working from a place of rest (not hustle) IS possible—and I want the same for you. Words matter. Best be sure they work (and oui, with math) ... and know how to party while they're at it. 

My Story

Download Now

Load up your copy bank with instant access to email copy templates, web copy snippets, swipe copy, subject line ideas, & more—my gift to you.

Get 1-month bundle of sales copy swipes & templates—free


shop all

Reading time: 3 min.

I’m saying this outta love, and trust me girl, I have to preach it to myself, too: you’re likely saying too much on your website about yourself, or if you’re not, you likely need to reorganize your info. Here’s my argument.

Our brains, their folds and twists and turns are wired to do two things (chiefly):

  1. Keep us surviving.
  2. Conserve calories and energy making #1 happen.

Imagine walking into a wedding reception. Immediately, your mind stores info where the entrance and exits are — before it does something like, say, calculate the number of people in the room. It’s wired to keep you alive and kicking.

If the purpose of your website is to support your business, organize it to think for someone else.

Let’s say that again. Synthesize and organize the info to think. for. someone. else.

We buy for experiences and we buy what we can understand the fastest. That’s why good packaging words. Solid branding and brand recognition works.

A bride with a ring fresh on her finger, a photographer in need of a website designer, a mama who needs to order cookies from your bake shop: they need to understand 3 things in 5 seconds:

  1. What you sell.
  2. Why it’s gonna make my life better.
  3. How to give you the money, honey.

And when I say 5 seconds, I mean before they scroll past the fold. In journalism land, we refer to above the fold as what’s above the crease on the front page of the newspaper: same thing applies on the web!

What You Sell

Can I be honest? Y’all, this is the toughest for me. I talk too much, I write too much … you get it. But I gotta kill my darlings and nail WHAT I do at the top of my page with quick, easy-to-read copy. Someone needs to come to ashlynwrites.com and say oh, she is a writer and storyteller for creatives. Don’t get too poetic on me. Make it fast.

Why it Will Make My Life Better

Everyone’s jonseing to be the hero in their own story, yes? Show your sweet client that you’re the Hamich to her Katniss. Let her be Johnny Cash and you play June: cheer, support, lead, give advice, and get her to where she dreams herself. Do not sell yourself on your expertise.

Example time. I am the worst photographer. Cameras terrify me. But I need some headshots. When I peruse photog sites, I couldn’t care less if you shoot 52 weddings a year, shot in Aruba and Saint Tropez last year, and studied photography at RISD. Or whatever (see!? I am a great example of how we don’t even know what makes someone crazy good). I want to see that you understand that I want to look like myself, be natural, hate to have my picture taken, and need professional, airy imagery for my website.

Make sense?

So lead your story and imagery at the tip-top of your website showing that you’re a guide, playing supporting actress to your client.

How I Buy From You

We call this a call-to-action in marketing. Make it bright, clear and easy. The top right corner of your site? Sweet darlin, that’s Park Place in Monopoly. The pink “Shop Products” button I put there isn’t on accident. Our eyes go there on a website. Use it. Use easy words, like:

  • Book Consultation
  • Schedule Call
  • Shop Now
  • Place an Order

I hope that helps! We have such a curse of knowledge in our industries — it can be super hard to dumb down what we know to talk to our clients.

Think of it this way: if your knowledge is a 10, don’t dumb it down to a 7 above the fold on your website. Take it down to a 1 or 3. You have the rest of your website to show off your skills!

Reading Time: 3 Minutes

And when I say 5 seconds, I mean before they scroll past the fold. In journalism land, we refer to above the fold as what’s above the crease on the front page of the newspaper: same thing applies on the web!


💻 4. Own/run a small business & looking for a best-in-class copywriting agency? Add an insanely smart group of word whizzes to your contractor rolodex: tell us in this form what you need! →

✏️3. Need to master your message, write your site, & launch it to sell--without the 4-figure price tag for a pro copywriter? Copywriting for Creatives has served more than 2,227+. Get on the waitlist here!

📧 2. CopyBank.Club: Want 3 email copy templates per month? Snag that monthly copy drop, AI copy prompts, hooks, & more starting at $20/mo. It's like a subscription box, but make it copy. →

🍾 1. The Copy Bar: Needed stud copy like, yesterday? Get ASAP copy frameworks + templates to-go-style, starting at $29, when you saddle up to The Copy Bar template shop

here are 4 ways I can help ya—

whenever you're ready, 

comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

about page

I need help writing my


just $9 (yes, f'real) → 

You're in your boss era—Let's make the bots work for YOU. 💅🏼

Snag instant access to my Notion template of 200+ AI Prompts to rev up your junior copywriting bot team, see what AI tools I use to create powerhouse conversion content, and more.

get the little black book
of ai copy

all-new: snag yours—

shop our trainings

book a discovery call

view our services

Totally ~*done-zo*~ with rage deleting
drafts & staring at the blinking cursor?

Step inside our copy cave.

(we have snacks & dogs.)