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I'M ASHLYN

I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
 
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June 13, 2019

The Fearless Chase Podcast Interview | How to Write Copy that Actually Converts

Reading time: 1 min.

Ughhhhh. I coulda* talked to Madison of The Fearless Chase Podcast for hours.

*Coulda is an Alabamaism that definitely doesn’t pass most of my editing tests, but I’m feeling spicy tonight.

I was thrilled to get to tell Madison what it’s been like coming back from maternity leave, retrace my path to building my business, and hand-over some copy tips, too (duh, it’s me—can’t stop, won’t stop).

Click here to check it out or click here for iTunes listening details!

In this episode, you’ll hear:

  • About my corporate background and transitioning to building my own business—including how I faced (and erhm, was hospitalized for) anxiety, and how I’ve been able to shift my priorities both personally and in work.
  • Copywriting—what exactly it IS … I explain what the world of copy is all about. Pssst … this blog may help, too.
  • Tips on where to start for websites including messaging, branding, user experience, and how to have visuals and messaging tell a story.
  • The AW System for Word Banks & Brand Messaging Style Guides: what are they and how to use them in every area of your business, from your greeting to how you choose who to work with when outsourcing.
  • The psychology around sales funnels, plus how to simplify communication from the beginning to the very end in clear and direct ways.
  • How templates offer greater care for clients instead of being an impersonal response.
  • Delegating tasks that will free up time and save money because time is money.
  • Figuring out your rhythms of work and schedules and tasks and putting like things together to avoid burnout

 

… AND den some. 🙂

Spend 70 percent of the time marketing what it took 30 percent of your time to create. Click To Tweet

Links & Resources:


Again, so grateful that Madison had me on The Fearless Chase Podcast.

Have you given it a listen? Shout if you have or tag me on the ‘gram—I’m a die-hard podcast consumer, so you’re my people if you are, too!

Freshly sharpened pencil bouquet ready, I'm here to make sure your words sell. I help women like you steward your story well, so you can work from a place of rest—not hustle.

free mentoring? yes, please

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

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I'M ASHLYN

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