<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />

Tune In:

Calligraphy Client Contract and Email Template Downloads from Ashlyn Writes


last updated:
May 29, 2019


Use the same library of tools I use

Browse resources, book recs, aI tools & more tailored for creative entrepreneurs

Get my free, 5 min. 2x week newsletter—used by 51,700+ to be wittier, clearer copywriters

take the quiz

what's your voice vibe & selling style?

let me write your next sales email:

psychology nerd
j-school grad
conversion copywriter
business mentor
pencil affeciando
old-school ad hoarder

Hey! Ashlyn here, OG copywriter for creatives—reporting for duty. 

Let's get you a message so tight you can bounce a quarter off of it. Around here, we serve up science-based storytelling strategies the creative set.  Even while raking in more than 1.26M in agency work since I've been at it, I firmly believe working from a place of rest (not hustle) IS possible—and I want the same for you. Words matter. Best be sure they work (and oui, with math) ... and know how to party while they're at it. 

My Story

Download Now

Load up your copy bank with instant access to email copy templates, web copy snippets, swipe copy, subject line ideas, & more—my gift to you.

Get 1-month bundle of sales copy swipes & templates—free


shop all

Reading time: 5 min.

Running a small business I lean on templates, from my calligraphy contract template to a zillion email templates, like WHOA: Besides the German Shepherds curled up on the floor next to me, I have a really tiny team of employees and contractors, but in the early days (slash side-hustle days), it was just me.

Also, if you’ve read in any of my productivity posts, I’m ~quite~ passionate (k fine, I’m obsessive) about sticking to a normal work schedule.

To do that, I have to have more “pretend secretaries” than the small inbox and client support I have.

The easiest tool? Templates, duh.

Calligraphy Client Contract and Email Template Downloads from Ashlyn Writes

Today, I want to give you a rundown on the 4 types of templates to have in place as a calligrapher or stationer. You’ll learn

  • How to get started with a packages template in HoneyBook
  • A list of all the templates I have on the calligraphy side of my business
  • 3 types of questionnaires you may need to have on hand as a stationer
  • How to install a calligraphy contract template

I’ll get you the skinny on rolling with a custom calligraphy contract, but the BEST thing you can do is start with a lawyer-approved contract template. The legal brains behind my business, Christina Scalera of The Contract Shop, reviewed my calligraphy template back in the day before she was famous. 😉

You can download the template here. It’s 40% off through Thursday for Memorial Day. WHOOP!

Let’s do this!

1. A Packages Template

The first template I’d recommend as a stationer or calligrapher is a buttoned-up brochure of your packages and services. Yeah, you could cost out services as they come in. Yeah, you could just post your packages on your website and call them a day.

But I wanted to charge more. I wanted to give a high-end experience. And I wanted to guide my calligraphy clients through the experience a bit more than that.

So, first, I’d send them a PDF client magazine folded into HoneyBook, the client relationship management tool we use in my business.

Even if we’d be chatting through a custom proposal for them, this helped answer the “about what would XYZ cost” question couples had.

How it Works

Like I said, I use Honeybook as my platform for contracts and estimates in my business. Before that, I used a good old fashioned Excel spreadsheet as my client tracker. I had templates locked-and-loaded in Google Docs for copy/paste. I had more templates loaded in Gmail’s Canned Responses app.

Keeping up with all of that was as fun as it sounds. 😉

Now? They’re all in HoneyBook, ready for me to hit “send” to a client.

I’d say it’s shaved about 4-5 hours off my workload each week.

Defaulting to templates can feel a bit “icky” at first when you’re taking your side-hustle full-time … then, like magic, you see the benefit. To give the best product to my sweet clients after taking calligraphy bridal orders since 2011, I’ve realized I’m okay personalizing a template for each bride. They’re guardrails, not a straight jacket.

I’m supplying my clients with a gorgeous, not-a-detail-left-out communication—AND, I’m customizing it based on their needs.

Related: How to brand your business well inside of HoneyBook

In HoneyBook, under “Package Templates,” I have loaded in everything that’s in my branded pricing guide PDF (the client mag I just mentioned).

Aka I copy/pasted the content in my pricing services guide. 😉 No shame. Love ‘dat copy/paste.

Like I said, this is how I then communicate the WHAT of the package in a line-item way for the bride to confirm on her proposal.

Calligraphy Brochure in HoneyBook

Seriously, HoneyBook shaves HOURS off my workload. Plus, it holds my pricing packages brochures in tidy fashion that Marie Kondo would cheers to.

We’ve put multiple six-figures worth of client projects through HoneyBook, and I LOVE it!

2. Email Templates

You saw this coming, right?

If you know me, you know I LOVE email templates for speeding up inbox time.

I have a lot of email templates pre-loaded into HoneyBook between calligraphy and copywriting, but I love them.

As a stationer or calligrapher, I’d recommend carving out templates for each step of the process for each of your services. For me, that’s (1) a set for our wedding suite clients and (2) a set of email templates for our rare-but-still-booked-if-we-have-time “I-just-need-envelopes” clients.

Here’s the list of templates I have for the wedding suite clients. I pretty much go in this order for all my automated emails (automated as in, they’re loaded, but I have to go in, type in their name, customize it, and click “send.” SO EASY I LOVE YOU HONEYBOOK!).

Here are the ones we have:

  • A Post-Free Consult Call Email Template
  • The Proposal Template
  • The Welcome Packet Email Template
  • Post-Design Meeting Email Templates
  • First Round of Design Proofs Template
  • The Final Proof for Signature to Print Template
  • A template for when I need that name list for calligraphy or printing
  • The Calligraphy Envelope Addressing Proof Template
  • Envelopes Sent, Need Your Corrections Template
  • Final Corrections are in the Mail Template
  • The Goodbye Packet Template
  • Our Client Questionnaire


Want these done-for-you style? I have them all for sale in The AW Shop!

Calligraphy client email template downloads from Ashlyn Writes

So, now that those are all typed up …

… here’s what they look like loaded into HoneyBook:

3. Questionnaire Templates

Next, as wedding stationers and calligraphers, you have a slew of questions you need to have answered from your bride, right?

Bride-to-be’s name, sweetheart’s name, date of the wedding, location of reception, yada yada.

I keep this pretty basic for envelope calligraphy, but it’s we have two more robust ones for our wedding clients: one questionnaire for wedding or project overview aesthetics, and one for, like, “Location of Reception, Name of Maid of Honor” details for the program.

Again, if you’re feeling like you need to outsource this to a copywriter to pull together—or just someone who’s in year 6 of taking calligraphy orders—feel free to swipe my initial questionnaire in the AW Shop Wedding or Stationer Email Template Collection.

Calligraphy client email template downloads from Ashlyn Writes

4. Stationery or Calligraphy Contract Template

Finally, if I could suggest anything, it’s that you best better have a calligraphy contract template that you stick to.

USPS switch-ups, hurricane delays, mis-prints, oh-my: cover your bootie with a contract that protects both you AND your client.

I learned everything I ever needed to know about contracts from my friend and mastermind sister Christina Scalera. She’s the cutest little brunette, my lawyer, and shark with small business: when it came time to book a few trademarks for my business, I had her review my calligraphy contract template, too.

I’d REALLY recommend that you look at her contract template for calligraphers. It’s on sale in her shop, and I made sure she thought of everything when she reviewed mine as I created custom wedding suites for couples.

Classic southern wedding invitation calligraphy for North Carolina wedding by Ashlyn Writes Wedding Calligraphy Atlanta Wedding Calligrapher

If Christina taught me anything, it’s that even sugar-cookie-sweet people need a stationery or calligraphy contract template, and it’s so easy to load up in HoneyBook when I hit send on an agreement.

To note, I do have a separate one for just calligraphy art/envelopes and then full-fledged invitation suites (of which we do the most).

And that’s a wrap! Those are all the templates I have ready to go as my pretend secretary for my creative small business. They took a bit of copywriting, but then? I’m done.

Want a riff off of my own calligraphy contract template? Click below to grab it in The Contract Shop for FORTY PERCENT OFF, Y’ALL! ????????

Reading Time: 6 Minutes

I lean on templates like WHOA: I’m a one-woman show. I don’t say “we” in my marketing. Because, well, my German Shepherds don’t count. It’s honestly just me, and I’m quite passionate about sticking to a normal work schedule.

To do that, I have to have “pretend secretaries.”

The easiest? Templates.


💻 4. Own/run a small business & looking for a best-in-class copywriting agency? Add an insanely smart group of word whizzes to your contractor rolodex: tell us in this form what you need! →

✏️3. Need to master your message, write your site, & launch it to sell--without the 4-figure price tag for a pro copywriter? Copywriting for Creatives has served more than 2,227+. Get on the waitlist here!

📧 2. CopyBank.Club: Want 3 email copy templates per month? Snag that monthly copy drop, AI copy prompts, hooks, & more starting at $20/mo. It's like a subscription box, but make it copy. →

🍾 1. The Copy Bar: Needed stud copy like, yesterday? Get ASAP copy frameworks + templates to-go-style, starting at $29, when you saddle up to The Copy Bar template shop

here are 4 ways I can help ya—

whenever you're ready, 

comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

about page

I need help writing my


just $9 (yes, f'real) → 

You're in your boss era—Let's make the bots work for YOU. 💅🏼

Snag instant access to my Notion template of 200+ AI Prompts to rev up your junior copywriting bot team, see what AI tools I use to create powerhouse conversion content, and more.

get the little black book
of ai copy

all-new: snag yours—

shop our trainings

book a discovery call

view our services

Totally ~*done-zo*~ with rage deleting
drafts & staring at the blinking cursor?

Step inside our copy cave.

(we have snacks & dogs.)