I got a text from my friend Taylor (hey, Tay!) one afternoon that brought back all the realness of ENTREPRENEUR CONFUSION CITY when I was starting my business:
Taylor, thank you for saying what everyone wonders at some point:
b) does the GDPR affect me as a blogger or small business owner.
Short answer, yes and yes.
Long answer, read on to find out why and how. 😉
Watch the Video
If you read blogs or use the internet (okay, so that’s everyone in 2019), then you know that you leave little breadcrumb bits of your personal information behind when you visit. Things like your IP address, location, your name (or username), and email.
Make a purchase? Now there’s even more personal information that can be collected.
And that’s all okay! That’s how we do businesses and interact these days.
They’re out in the open, and you should be able to view them on any website—look for a link in the footer of any website for something to the tune of “legal” or “terms.”
Now that you know what it is, here are 3 reasons you really need one.
One: It’s legally required
Not to mention having one builds a greater sense of trust with your readers and makes you look more professional.
Two: You don’t have to freak out about including EVERYTHING.
Don’t stress too much about making sure your policies cover every tiny thing. Now, here’s where I’ll plug that it’s safest to use a template used by an attorney .. You can always update them as you go along.
You’ll want to add copy that says “last updated” and make sure you have a clause in the copy saying you have the right to update any time.
Three: The GDPR is a thing now.
The General Data Protection Regulation includes new regulations put out by the European Union that we’ve gotta comply with.
Here’s how you know if you need to comply to GDPR regulations: You sell or market to EU country customers.
Basically, there’s a 99.999% chance that’s you, unless you’re blocking EU traffic from your website. And even then, who knows when other countries or regions will roll out similar internet protection measures.
It’s easier than you think.
Here are my top 5 favorite resources I’ve found on getting compliant:
- GDPR compliance checklist, if you really get it all and just want a quick checklist
- Amy Porterfield Podcast Episode on GDPR for Entrepreneurs
- The actual guidance from the UK’s ICO website (closest to the horse’s mouth!)
Kk, I’m gonna keep this short, because it’s easy.
- Get a template, like this one.
- Create a new page for your website, typically named /legal or /terms.
- Copy and paste in the template, being sure to update the highlighted fields.
- Link the new website page in your footer, but also be sure to link it on other pages as you grow your business’s digital footprint, like in the footer of your email marketing campaigns and the footer of any landing pages you have.
You NEED this copy snippet on your website! Mmmmkay? Thank me later.
Oh … and it’s 40% off starting Memorial Day through the week, details below! ????????