Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]

Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

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I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!

Let’s hit it.

Reading Time: 9 Minutes Let’s talk about how you adjust your marketing calendar under extreme economic uncertainty. I’m not sure ANY of us could’ve anticipated we’d be marketing small businesses during a pandemic … but here we are …  (And, yes, I DID say “marketing during a pandemic”—so, yes, it’s an okay thing to do. Promise.)   When all […]

Reading Time: 10 Minutes In this week’s blog, I’m going to bust seven copywriting myths that are floating around out there. Think you’re not a great writer? Odds are you’re believing some things that just aren’t true. As we bust these myths, you’ll learn some of my best tips for business owners to write your own copy and get […]

Reading Time: 10 Minutes In this video and post, I’m dusting off my crisis communications hat from my PR agency days and talking about how you can equip your creative small business coronavirus-style from a copywriting and communication standpoint. As the COVID-19 times ramp up (and start to affect the economy—did you know 99% of America’s businesses are US, […]

Reading Time: 7 Minutes “Oh my gosh, I cannot wait to sign up for more email lists today,” said absolutely no one ever. True, buuuut the data doesn’t lie. 👉Around 28% of people said that they do want to receive more than just one promotional email a week from brands they signed up to hear more from. Your subscribers […]

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So you bought ConvertKit, started a free Mailchimp account, or are just DIYing a launch. And now, you’re ready to do something beyond just send out a monthly newsletter.

First things first: I always recommend serving your audience for upwards of 5 months before kickin’ in gear with a BIG launch, but you can absolutely start off with something smaller!

Here’s how to write a little email funnel to your service, package, or product!

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Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.

Reading Time: 10 Minutes

Those paragraph-chunk testimonials that you’ve been pasting all over tarnation? Y’know, the 6-sentence beauty your last dreamboat client or conference attendee sent over waxing poetic about ya?

Yeah. Soooo …. no one’s reading it. Here’s how to fix that!