Reading Time: 8 Minutes Let’s talk about how to write a pitch email! This video & post is dedicated to the decade of chronologically organized magazines I had neatly sorted under my bed …. until my parents made me throw them all away when I moved out. RIP.   ANYWAY. You may be interested in securing a guest post, […]

Reading Time: 10 Minutes Well, you guys know this by now—I’m an open book 😉 which is why I’m walking you through my ~biggest~ launch ever, teardown style. Here’s the catch: this wasn’t a “3rd times a charm” launch…it was EIGHTH times a charm launch… Aaand spoiler alert—I still made a chunk of mistakes. 😬😬 If you’re going into […]

Reading Time: 10 Minutes

Instagram for small businesses. Making a social media plan as an entrepreneur can be rough: As small business owners, it’s tough to adjust to the ranked algorithmic feed — in lieu of a reverse chronological feed, your thumb glides over an image feed arranged by what the company’s skilled engineers (and computers) think you’ll like.

But you CAN make a plan that works — here are 5 steps to get you kick-started!

Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Reading Time: 6 Minutes

I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!

Let’s hit it.

Reading Time: 7 Minutes You’ve heard me say this before—you can spend all your dollars on ads and try to figure out a better social media strategy—OR you could increase the conversion rate of the traffic and the audience that you ~already~ have.👏👏 You can be *so* obsessed with all these shiny different marketing strategies but not at the […]

Reading Time: 7 Minutes “Oh my gosh, I cannot wait to sign up for more email lists today,” said absolutely no one ever. True, buuuut the data doesn’t lie. 👉Around 28% of people said that they do want to receive more than just one promotional email a week from brands they signed up to hear more from. Your subscribers […]

Reading Time: 10 Minutes

Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.

Reading Time: 10 Minutes

Those paragraph-chunk testimonials that you’ve been pasting all over tarnation? Y’know, the 6-sentence beauty your last dreamboat client or conference attendee sent over waxing poetic about ya?

Yeah. Soooo …. no one’s reading it. Here’s how to fix that!

Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]