<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />
AI Copy and Content Tools I've Tried | Ashlyn Writes

Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ?

I tested 5 tools so you don’t have to. 😉 Today, I’m digging into 5 AI copywriting tools to take your business to the next level.

How to Use AI Copywriting Tools for content writing

I feel the need to clone myself constantly as a writer in my business, so I was pumped to do the research for this video. I keep my hourly rate on a sticky note by computer—I know exactly what a wasted hour (lookin’ at you TikTok) of my time costs my business overall. I’m always looking to make every hour worth that as best as I can.

Enter the bots.

Small Business Financial Guide | Ashlyn Writes


What Is AI Copywriting Software?

Think about Spotify on your phone—you log in and some algorithm has learned you and your tunes habits, and auto-created playlists for you. A human-made playlist from your favorite influencer, curator, or even your BFF created for you? Sure, there’s a big chance you’ll love it. But the robot one isn’t terrible—after all it’s pulled songs you didn’t know existed or had completely forgotten about. 🤷🏻‍♀️

AI copy generators are similar. If you’ve ever used Grammarly (if you’re a Copywriting for Creatives student, you know I tell you to install this asap—even the paid version slays) or Gmail’s autocomplete feature when you’re typing an email … you’ve used AI to support your writing.

Leaning on algorithms and consumer data, artificial intelligence is a crazy helpful tool for helping craft the sheer volume of words necessary to market your creative business. 

You May Be Interested In: How to Write Faster: 6 Hacks to Help You Write More in Less Time

In a nutshell, AI content writing tools & software can let you outsource pieces (but that’s key … outsource pieces) of the writing process … tools you can train to edit for YOUR brand voice, write similar to YOUR top-performing ads or emails, etc. 

⬆️ Think about how helpful that is especially in a massive corporation, like a Delta Air Lines, where the brand is churning out MILLIONS of messages, and when you’ve got 40, 100, 1000+ different people trying to communicate the same way.

Not bad.

But we’re talking about you, the small business … what does this mean for us?


Pros of AI Copywriting & Content Writing

That brings me to where to find AI copy and content. Aka I tested 5 tools so you don’t have to. 🤩✨ You’re welcome

BUT before I spill the reviews, I want to give you the overarching pros and cons to AI copywriting tools & content generators.

Pro: They Will Not Take Our Jobs

(Well, not yet 😜) Elephant in the room: will this put those of us who work in marketing writing—copywriters, content writers, copyeditors, social media managers, ghostwriters—out of a job?

You May Be Interested In: How to Pay Yourself as a Creative Entrepreneur (or Writer)

After reviewing and digging into these 5 tools and working in digital marketing writing since 2009, here’s my hot take:

Absolutely not.

Empathy and relationship can’t be faked. More on that in a sec.

These free copywriting generators function as bookends to the craft in my opinion: They spit out ample research and studyly first drafts. On the backend, they can Marie Kondo all over your work and copyedit well.

Pro: You Get a Copyeditor on-Demand

My favorite AI copywriting tools were the ones that polished work and eliminated unnecessary words. From strengthening syntax to ex-communication of passive voice, you could absolutely take one of these tools and add it in your editing process to tighten copy. 

You May Be Interested In: Elevate the Quality of Your Work—The Ultimate Guide to Self-Editing Your Copy

Pro: Punt Writer’s Block Further Down the Road

The robots can rephrase things and jumpstart your brain in a different direction. Breathe new angles into your writing? Always a win.

Pro: Stay Tight on Voice

Think about it the same way you use customer service or client service templates to keep your brand voice tight and churn out politely, timely responses to the flood of emails … small business is a constant circus, and sometimes I JUST NEED A ROBOT, OK?

Now did I see any of these AI copy generators perform with super-voicy copy? No. But many of them have “witty” or “funny” toggles you can flip on … kinda fun to play in the sandbox.

You May Be Interested In: Find Your Brand Voice—How to Add Personality Into Your Copy

Pro: Speed-up Your Content Writing

Note, NOT copywriting … sales copywriting (at least for me!) would not get faster with these tools—if anything, I’d extend my process by dialing & trying more angles, which isn’t a bad thing.

But for social media posts, blogs, articles, research for those … wow. I’d get faster.

AI Copy and Content Tools I've Tried | Ashlyn Writes


Cons of AI Copy Generators & Content Writing Tools

Command the bots to do your bidding because here are the snags I found:

Con: Overall Strategy? That’s on YOU.

YOUR brain is going to have to know where in the funnel the customer is. YOUR brain needs to know Client & Customer Voice Hacking (here’s an article I wrote on how to get started with that). And, YOUR brain needs to know the unique value prop or Onlyness Factor, like my CfC alum know. ⬆️⬆️ Copywriters and content strategists/writers, this is why we won’t be replaced anytime soon. We’re paid to think.

Machines Can’t Fake Relationships

There’s a level of humanity, empathy, and relationship that a machine can’t mimic. 

AI-Copywriting-Tools-Zuby-Twitter-Take-on-ai-content-writing

Con: You’ll Definitely Edit the Robot

Remember how you’d say things 3 different ways when you were trying to hit your word count in grade school? You have to watch for that with these tools … sometimes it looks like that.

Con: Time is Money

… And it may take just as much time for you to learn the tools as to do it yourself. But if this maxes your hourly rate? GO.


The Reviews: 5 AI Copywriting Tools & Content Writing Apps

There are scores. Ok? SCORES I tell you. AI copywriting software is a cottage industry of the internet these days.

I randomly selected 5 I’d heard about and had been on my list to try. I played around to see how I’d use them to get more done, and possibly even shave off the need to hire another writer in-house.

This is what I found.

Missinglettr

I may use for … Taking long-form content (like my YouTube scripts, interviews, and blogs) and chopping that into social media posts for Facebook, Instagram captions, LinkedIn posts, etc. 

Completely Arbitrary Ashlyn Score? 9/10. Honestly, I’ll probably try it a few times. 

Link: Missinglettr.com

Missinglettr pricing? ~$19/mo (free plans available—also, snagged a sweet link from the Missinglettr team: Click HERE to get a secret link & try Missinglettr for an extended 30 days free. WHOOP!)


Writesonic

I may use for …  Content writing. Blog/article & episode titles, YES! Possibly intro and outro paragraphs for those, but would need solid editing. I tried it for this blog & didn’t like what it came up with … I liked what my brain came up with better. 🤷🏻‍♀️ SEO meta tags & data, for sure. MAYBE ads, but they’re pretty basic … blah. 🙂

Completely Arbitrary Ashlyn Score? 8/10. I’m going to try some Google Ads on this, bc that’s been on my list to write anyway, and I’ll clean up my website’s SEO meta tags too with this, just for kicks.

Link: Writesonic.com

Writesonic pricing? ~$15-45/mo—at least that’s the bucket I’d probably be in (free plans available)


Jasper

I may use for … Rephrasing paragraphs. The “Explain it to a Child” feature. Of all the AI copywriting tools I tried, the YouTube titles it came up with were fantastic. V. curious about the bullet maker & marketing angle creator.

Completely Arbitrary Ashlyn Score? **I said 2/10 in the video** I changed my mind. I elevate it to 6/10. For sure, this was hands-down the prettiest tool so I kept trying to make it work. So, I cleaned up a few paragraphs from this here blog with the tool, and the “witty” voice toggle wasn’t shabby. You’ll never know which paragraphs, mwhahaha.

Link: Jasper.ai

Jasper.ai pricing? ~$29-59/mo—at least that’s the bucket I’d probably be in (free plans available)


WordAI

I may use for … Taking long-form text (a blog, a YouTube script, interview, a talk) and cleaning it. This is pretty much all it does though.

Completely Arbitrary Ashlyn Score? 8/10. For that one thing, it does it dang well.

Link: Jasper.ai

Word.ai pricing? ~$29-59/mo—at least that’s the bucket I’d probably be in (free plans available)


QuillBot

I may use for … Taking long-form text (a blog, a YouTube script, interview, a talk) and cleaning it. Pretty sure this one is cheaper than QuillBot.

Completely Arbitrary Ashlyn Score? 9/10. It won on price, but again, it kinda just does that one thing (but does it well).

Link: Jasper.ai

QuillBot pricing? ~$29-59/mo—at least that’s the bucket I’d probably be in (free plans available)


Now I have to go delete and cancel subscriptions with a half dozen AI copywriting tools. 🙃🖥

I always say over here that copywriting is a combination of art and science, and AI gives you the chance to bring in an even more scientific, data-driven approach. Especially as some are free copywriting generators, of sorts. 

AI has a place in this world for sure but is your copywriting one of those places? I’ll leave that decision up to you! 

For me, as a writer who spit out 200,000 words just on the agency side of our business last year, I’m in. I will add 1 or 2 to these AI copywriting tools to my tech stack. If you can combine your smarts with AI and machine language learning. (again make the bots do YOUR bidding, make ‘em work for you), I think they’re a pretty rad skill-booster.

Small Business Financial Guide | Ashlyn Writes

LOVE THIS SLASH NEED IT BACK-POCKETED FOR LATER?

CLICK BELOW TO PIN IT!

AI Copy and Content Tools I've Tried | Ashlyn Writes

Reading Time: 7 Minutes Leaning on algorithms and consumer data, artificial intelligence is a crazy helpful tool for helping craft the sheer volume of words necessary to market your creative business. 

If you are *also* a little bit nosy about how other people plan—I think you’re going to like this one! 😉 Back by popular request, I’m taking you behind the scenes and showing you exactly how I set up my 2022 planner,—crazyyy that we’re already talking about that!!

I started using the Full Focus Planner in Q3 of 2020. At this point in time, I’ve been using this planner for about a year, but my hope is, no matter what kind of planner you use, that you walk away with tips to figure out how to set up your 2022 planner and make your paper planner work more for YOU.

How to set up your Full Focus planner | Ashlyn Writes

If you’re interested specifically in this 2022 planner, you’ll have a little bit more information to help you decide if it is the one for you or not!

Okay, let’s jump in!

P.S.—click here to shop the 2022 Full FOCUS planners & get 10% off with code “ASHLYN10”

how-to-batch-your-workday-ashlyn-writes

https://www.youtube.com/watch?v=Q7uKTwXBEag

Pick your tool.

So the first thing you’re going to do is get your tool, your planner. Now, I mentioned, this is the one I love. It is the Full Focus Planner. Let me back up and just go ahead and say, I am a tech-loving person. I live and die by my Google Calendar, Asana, and Plann, which is the app that I use to schedule out social media. But dang it if I don’t love a good paper planner.

I love the dopamine hit when I actually check something off and cross through it. I feel like if everything were digital, my life would feel so much more cluttered. 

When I can look at things on paper, when I see my daily to-do list outlined, I feel sooo much better about what I can take on and what I can *actually* get done.

2022 planner how to-ashlynwrites

It has been a full calendar year since I’ve been using this type of planner. I’m going to go ahead and address the elephant in the room, because if you’ve looked into this planner at all then you do know that it is quarterly. So for the full year, you get a stack of them. You can do like a subscription to it, or just try one-off. That’s what I did. I just wanted to try it, see if I even liked it.

When you first get this planner and unboxed it and open it up, it’s blank so you have to set it up for the upcoming quarter. That was probably my biggest hangup on trying it. It was an obvious con for me at first. Over time, I’ve flipped it into a pro. But you also get the fun vibes that come with getting a new planner and the new, fresh planner smell. You get to sit down and set up your planner four times a year, which is kind of nice. Maybe I’m a little bit nostalgic for all the times in the nineties I got a new planner for Christmas. I got to set it up—it was usually a horse planner. 😉

Anyway, research suggests, and we know this—writing things down helps you retain information so much better. It forces you to slow down and be mindful. 

Now, I use a tool called PowerSheets. I’ve used them every year since 2014, and this is what I use to track out my goals and dreams. If you have looked into this planner, I know some people want to use either PowerSheets or Full Focus. I actually use them both together. It doesn’t bother me. There is some overlap, but to me, they go in tandem. You’re never going to walk into my office and not see those two things. Even if I’m traveling, I bring my Full Focus Planner with me and my whole PowerSheets, or at least a page out of it. These are the tools that just keep me focused on what I actually want to do, what my goals are. Otherwise, I squirrel brain off somewhere far away. 

If there is one thing I’ve learned from our copywriting agency client, Laura Smith, it is that the best planner is the one that actually works for you, the one that you’re going to use. 

 


Prep work fot the next quarter.

The next thing I want to do is show you how I do the prep work for my planner at the beginning of a new quarter. Right about the time I’m doing my PowerSheets monthly planning or quarterly planning, I’ll pull out the Full Focus Planner too- I actually do like the ritual of sitting down and being able to sketch out the months in here, fill in the dates all the way through.

I usually do it after the kids are asleep and I just get to light a candle and get a cup of tea and go through this. I will link some videos here and down below on how I use PowerSheets to set both my business goals and my personal life goals. 

Powersheets review ashlyn carter of ashlyn writes

But by the time I pull out my planner to go and set it up, I have already processed through what I want, what I’m going after. As Lara Casey says, who I want to be when I’m 80 years old. So that work is done in PowerSheets. You could use this to do that as well. 

Related: My Daily Routine: A Day in the Life of a Copywriter


Set up your dream week.

The next step of the puzzle though, before the new quarter kicks off, whether that’s 2022 or just a new quarter in the year is to go through and set up what I call my dream week. In the Full Focus Planner they call it your ideal week—same concept. 

🚨 🚨Here is the red flashing light kicker on why I love this planner so much and why I ended up falling more in love with the concept of having to set it up every quarter 🚨🚨

I’m a mama of two small kids, and I run a small business, and I’m married and want to be involved in my community and my family. I don’t know if you’ve noticed but kids’ development is constantly changing. What I’ve found is I was setting up my year and then I wasn’t giving myself flexibility and one quarter may completely look different from the next, I may need to move launches around to accommodate for that

So the option to be able to go in every quarter and set up has just been so much more encouraging for the stage of life that I’m in because nothing’s set in stone. I literally get a new, fresh start every single quarter to set things up. 

A couple other things, I always fold up my time stewardship vision statement. That’s something from my Art of Efficiency course. I fold that up and I put it at the front of this. It’s basically a vision statement that reminds me I do have enough time to do the things that I need to do if I prioritize appropriately.

—>I’ll show you the ideal week portion of this.

I first sketch this out though on paper. That’s why I like that there is a paper space to do this inside the planner. And once I get that locked in and to my liking, I’ll then translate it and put it into Google Calendar. And this has been really helpful. This may be a tip for you. 

2022 planner how to-dream week-
ashlynwrites

We share that within all the employees of my business, we all have our own dream week. So then we kind of know what other people’s expectations are of when they’ll be on or when they’re off and with their family, etc.

Related: A Week In the Life | 3 Weekly Routines for Success


Add in standing events: holidays, birthdays, anniversaries, vacations, regular meetings, and our launches.

Okay, the next thing I’m going to do in my planner setup is add in holidays, birthdays, standing events, anniversaries, vacations, and launches. I have done so many videos on how I plan out our marketing calendar for the year—you can watch here—It’s my Champagne Campaign system. You can watch those here or grab “Primed to Launch” if you’re interested in hearing about how I do that, but I’m going to take those and go ahead and put whatever quarters, upcoming launches inside this planner as well during setup. This means digging into the pages of themselves. 

A little trick I stole from my mom growing up, but she would always write birthdays in her calendar in red so I always write birthdays and anniversaries in a brighter color so I see them. I’m going to write things that are likely not going to change for that quarter in ink or I’ll use pencil for things that are tentative. 

2022 planner how to-ashlynwrites

Also at this point, I get a little bit extra and use stickers from PowerSheets and washi tape. I love the more neutral palette from Appointed, and I’ll use those in here as well ’cause it’s fun. You may know I do something called day batching. I’ve talked about it before. 

  • Marketing Mondays—copyrighting or client work and our team call
  • Tuesdays and Wednesdays— product development, either enhancing the copy bar shop items or curriculum and Copywriting for Creatives or “Primed to Launch’
  • Thursday— meetings, partnership meetings, client meetings, customer meetings, anything like that is on Thursday. 
  • Friday—I’m doing admin and finances.

I talked about digital calendaring earlier. If you’re like me, there’s a lot of things that come up or events, invitations in Google Calendar, whatever you use that come up during the week so I do on Sundays as part of my weekly planning, I sit down and I make sure that everything that’s on my calendar now, whether it’s new client, sales calls or client meetings that have come up, partnership meetings, I make sure that all of that is reflected on the week that’s coming up. Usually, I do the week, like the next week as well, because I don’t like surprises. I don’t want to miss a meeting—you get it. 😉

Related:How to Batch Work & Organize with Themed Days


Next, I commit to monthly and weekly check-ins. 

Okay, the last piece of my Full Focus calendar setup is just committing to weekly check-ins and monthly check-ins. You never know what’s going to come at you during a day or a week so I have found weekly check-ins to be sooo helpful. 

I actually was doing them way before I ever used this planner. But the planner does give a great opportunity every week for you to check in. There’s like four pages devoted to it. Like I said, I’ve been doing this for years. So hi, ultra nerd. I have PDFs that I print out and I put them inside my PowerSheets. Actually comment below, let me know, do you want me to put those in the copy bar shop for other people to grab? They’ve been so helpful. 

Sometimes I use the pages in the planner to do my weekly planning, but usually I do use my monthly and weekly planner pages that I have and I’ll put those in my PowerSheets. It’s so helpful to actually look back on a week or a month and see, okay, what worked, what didn’t work, what did I even learn? 

Here’s another little bonus tip if you’re really into paper. I’ve used Val Marie Papers Prayer Journal for years at this point. This is kind of another piece in that puzzle I do every month. I have that out too. So I’ve kind of been able to see what I’ve been praying for that month, what’s actually happened, what I’ve been struggling with, and just being able to hit the pause button and check yourself is very powerful. Highly recommend. 

ValMariePaper_September

Okay, that’s exactly how I set up my planner for 2022! I hope that showed you a little bit of the Full Focus Planner—which I’m so excited to use again—but no matter what you use, I hope you were able to see and maybe glean an idea or two from this post that you can apply to your own life and business as you set up your 2022 planner.

I’ve told students inside the Art of Efficiency this before, but the trick with any tool, whether it is a planner or some kind of digital tool in your business, I have learned is at some point don’t just dip a toe in it, but jump in, get your hair wet. That’s the best way to see if you can make a tool work for you or not.

Again, whether it’s something like a HoneyBook or a planner, you have to really go in and try it before you decide yes or no, because there are a million tools out there that all kind of do the same thing. Just pick one and use it and make it work for you and you’ll probably fall in love with it. If you’re interested in hearing more about my rhythms and my routines in life, make sure you grab that day batching freebie download I have. It’s going to show you how you can better organize your time during any given week. 

➡️➡️If you’re ready to grab your own Full Focus Planner, then click here to grab yours— get 10% off with code “ASHLYN10”!  … yes, that is an affiliate link. I don’t ever recommend anything that I haven’t used in my life and business for at least a year. It’s been a year now. It’s sticking around. So I wanted to shout that out as well. 

All right, that does it. I hope this was helpful. Click that like button if it was and comment down below any other questions you have about how I plan my time or ideas that you have now that you’ve watched this. If you want to see a little bit more about a day in the life, then make sure that you watch the video that I’ve got teed up for you next.


how-to-batch-your-workday-ashlyn-writes

LOVE THIS SLASH NEED IT BACK-POCKETED FOR LATER?

CLICK BELOW TO PIN IT!

How I set up my Full Focus planner | Ashlyn Writes

Reading Time: 10 Minutes If you are *also* a little bit nosy about how other people plan—I think you’re going to like this one! 😉 Back by popular request, I’m taking you behind the scenes and showing you exactly how I set up my 2022 planner,—crazyyy that we’re already talking about that!! I started using the Full Focus Planner […]

What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance and framework around it to organize your day.

Today, I’m walking you through what a typical day looks like for me as a copywriter, how I organize my time to sit and have deep writing time, how I organize client meetings, and more. 

You all had questions like this in comments in the past: 

  • “This was such a fun and useful look behind the scenes! I love the way you have structured your days… I need to get better at implementing boundaries like these… otherwise, as you know, it’s too easy to get immersed in work and then you realize you haven’t worked out or eaten or even made it out of your sweat pants all day…lol. Anyway, this was great”
  • “This video gave me some really good ideas for my daily schedule and boundary setting.”
  • “Awesome. I love how you prioritize doing things you like in the day. Apart from your work. Although I was expecting a lottt of time spent co-ordinating with clients, teams and typing”

I like creating videos like this because I just want to remind you that I am also a hot mess express over here a lot of days.

I am a very organized, forgetful person—it’s a thing. 😉

These are parameters and frameworks I’ve given myself, so I can still be creative and a visionary all over the place, but also get stuff done because that’s the only way my business is gonna make money if I actually put my brain where it is most powerfully used.

Let’s start off with my morning routine!

⬇️Don’t forget to click here or down below to grab your freebie: Find Your Brand Voice Guide!⬇️



No. 1| My Morning Routine

Now, I’m gonna give you the cliff notes because I have done a full video on my morning routine, and I’ve done a video and blog about three weekly routines that I have consistently done for probably five and a half years now. 

**I’m gonna preface this part by saying I have always been a morning bird.** Even in the days of having an inflatable chair from Limited Too in my bedroom, as a young preteen in doing my little teen Bible devotion or whatever in the mornings.

I have always liked to get up and start my day with some sort of like, okay, here’s where we are in life. This morning routine, and again, why I like that P.R.E.S.E.N.T morning routine I talk about in that video so much is because it’s given me the space to ebb and flow. As my business has grown, as I’ve been in seasons of launch in my business, in seasons of more quiet and my business. Pregnancy, maternity leave, I still do this morning routine. 

So this is a day in the life classic, regardless of the time I’ll wake up. If I’m on vacation or not, the first thing I do is chug water and do that right out of bed. Sometimes I put some lemon in it and then, only then am I allowed to get coffee. It is so simple, but if you’re a coffee drinker, like get yourself in a habit of always prepping the coffee machine in the morning or your fridge press pour-over, whatever you do, it is the biggest reward to wake up and do that. That sounds simple. I don’t think I really started doing that regularly until the past year—highly recommend

Next, I read, I do some devotion time. I read the Bible first. I’ll link some of my favorite resources for that below. After I read scripture, if no one is crying upstairs yet, I then have the opportunity to read whatever I want. Like a book, I’m obsessed with reading. I’m not trying to just constantly reference videos, but if you are interested in hearing more about how I read, I’ve done a video on that. I will say that I have a very hard time at night reading anything that’s not fiction or fluffy. So my time in the morning is when I have an opportunity to read a little bit more about philosophy or theological learnings or business book, that’s for in the morning. 

a day in the life of a copywriter - ashlyn writes

Next up I pray, I use my Val Marie prayer journal to pray. I like it because I’m able to jot out and see over time what I’m praying for. It’s kind of cool at the end of the year to look back on. 

At this point, the kids are definitely up. So we do family breakfast. We have some playtime, get them ready and either my husband or I take them off to nursery school. 

In that P.R.E.S.E.N.T morning routine, exercising is in there. In my exercise routine, I either do a 15 minute Peloton exercise, whether it’s on the bike or I honestly just like some of the little strength training exercises that are in there. There’s so many that are like 15 minutes, which is a blessing, that’s all I have time to do. If I don’t do that, then I’ll just go on a quick walk in the morning. Part of my morning routine is listening to a news podcast that’s again about 15 minutes. So I pop on my favorite one and listen to that.

That’s *everything* I do in the morning before I start my work day. 

Related: A Week In the Life | 3 Weekly Routines for Success


No. 2| 8:30am to Lunchtime

Okay, next up in my daily routine, the time from about 8:30 in the morning to lunchtime. One thing I have to do when I first sit down at my desk is plan my day out and make sure that I’ve got everything plotted. I do not sit straight down and just start doing the first thing on my desk, I never open my inbox. 

a day in the life of a copywriter - ashlyn writes

First thing in the morning, I’ve got to sit down again and be like, okay, what needs to get done today? What time blocks am I gonna put these in during the day? All that’s planned out because I do have my dream week scheduled. And this is where I start, by the way, hit the subscribe button and the bell next to it. Next week, I’m doing a video that shows more about like how I set up my planner. So you’ll learn a little bit more about that there, because of that planning, I already sit down at my desk knowing what the big three things are I need to do that week. Like the things that have to get done for the business’s livelihood. And I also know that day because I set it up the previous day, what three things need to get done this day. Okay, so I know what I’m tracking after. 

When I sit down and take my vitamins, I also take this weird powder my friend Helen told me about, maybe a placebo it’s called, Focus Brain. Maybe it works, I light a candle. I’ve talked about that in some videos and dab on some essential oils. This kind of like tricks my brain in knowing like it is go time, we are on the field. We’re performing now, the first thing I’m going to do is my rest to work wind up routine, that sounds fancier than it is. It’s just a set of tasks that I need to do before I get going, I’ll put them up over the side. 

a day in the life of a copywriter - ashlyn writes

In my dream world, I would get all of these things done before I first dive into my number one big task of the day. But realistically, I only get about four-ish of them done. Then for this next block, I am hunkered down, like in a cave, before I take lunch, I’m trying to get two of the things on my big three list checked off.

So those things are going to ebb and flow depending on what focus day it is of the week. —>

✏️Marketing Mondays—copyrighting or client work and our team call

✏️Tuesday and Wednesday— product development, either enhancing the copy bar shop items or curriculum and Copywriting for Creatives or Primed to Launch.

✏️Thursday— meetings, partnership meetings, client meetings, customer meetings, anything like that is on Thursday. 

✏️Friday—I’m doing admin and finances. 

Related: How to Batch Work & Organize with Themed Days


No.3| Lunch 

Okay, that gets me to about 12:30 or one in the day, this point I go into the kitchen and grab some lunch. If my husband’s home, I talk to him. Lately, I also put on some dumb TV show during the day, just break, get my brain off of work for a little bit. I’ll call my mom or my sister, sit on the porch for a sec. Pet my dogs, have an actual step time away.

I used to work over my desk, I think that was a relic from corporate days. I realized I can either spend 45 minutes eating lunch over my desk, not really getting either done well or definitely not enjoying the process of like having some good food or I can spend 20 to 30 minutes, stepped away from everything and then go back to work and be able to focus more, you see the obvious answer. 


No.4| Early Afternoon

Okay, early afternoon, back to work. I try very diligently to be a maker in the morning and a manager in the afternoon. 

I do not start talking to my team really beyond a few voxers back and forth with my integrator until afternoon, ’cause I’ve got to get through two of those major work focus things in the morning. Like I said, internal meetings are on Mondays. At this point, if it’s a Monday, this is when I’m hopping on the phone on Zoom with my team to chat with them. This early afternoon slot too, is when I’m getting back to messages on Voxer and in Slack. So during this slot I’m doing that, I’m also copy chiefing. 

a day in the life of a copywriter - ashlyn writes

On the agency side of my business, things that our team has assembled, deliverables for clients, nothing goes out without me looking at it at the end of the day and editing and making sure that everything is exactly what the order was. I’ll copy chief during this time too, that takes a chunk. I’ll help my integrator in customer service troubleshoot anything on the copy bar side of the business and products and templates and courses that we have. And then late afternoon comes.

Related: How to Build a Team: Behind-the-Scenes of Team AW


No. 5 | Late Afternoon 3-5pm

About the three to five-ish o’clock block, this is what I do, realistically like I said, out of the big three, I’ve probably only gotten two of them done. I’ve got this one lingering one left. Getting three big things done every day is a struggle if I’m honest. So I’ll try to hunker down and get at least some big movement done on that last thing— it may spill over into the night. 

I’ll also say at this point, if these big three things that I’m working on are like very important, like launch-related, running a timeframe. I love doing a very early morning sprint. I started doing them about the time COVID began and it just had so much, I needed to focus on to keep the business alive. I would get up at like four or 4:30 in the morning and turn on Zoom with a friend. Hey Abby, we wouldn’t say a word. We would just both have our cameras on. And we would work for an hour and a half and knock out one of those. So if you really need your big three done, and you can’t, maybe you’re following this kind of schedule. I would recommend that, I still pull that out from time to time.

Related: My Evening Routine: The Work-to-Rest Wind Down

 I do as much during this time as I can before I’m at my wit’s end, ready to go see the kids, play with my family. And then I sign off. I also have a work to rest wind down routine. Sometimes I do during this block, more often I’ll pop open in my laptop at night and do a couple of these things. 

Mainly it’s doing an inbox sweep. I don’t spend much time at all in my inbox. I just am very firm in that that has taken years to get to. I could do an entire other video on that, but I’ll probably only spend at max, one hour every day in my inbox, and then it’s supper time. 


No.6 | Evening

During the evening, either I’ll cook supper, or my husband will, we’ll play with the kids, go on a walk, play outside, gotta do that bath time routine, bed, reading, everything like that. By the time all the family stuff is done, It’s like 7:30, sometimes eight o’clock. That’s probably the first time I have from 4:30, four, five, whenever I get off to catch my breath.

a day in the life of a copywriter - ashlyn writes

Like I said, at this point, in my daily routien, if we’re in a launch week and I’ve got a lot going on, I’ll pour a glass of wine, go back in the office and knock some things out or I’ll just sit on the couch and watch a show with my husband. We’ve enjoyed a good throwback lately. Or at this time, I’ll start reading again. Usually, the baby needs another bottle at this point.

I try to head towards my bedroom and start my skincare routine because I’m in my thirties, start that around 9:30, 10 ish o’clock, that would be late. I try to fall asleep between 10 and 11 because I have small children and we’re probably waking up once or twice in the middle of the night. 


Okay, there you go. That’s what a day in the life of my life as a copywriter looks like, like I said, factors obviously change depending on the time and season in the year. I learned very much that this changes depending on the age and stages of your family. I wanna share this one analogy with you. 

—> This is from my friend, Amber Housley. She has talked about how there are seasons of business. Sometimes it can’t always be summertime in your business where sales are crazy, and you’re just, you know, having all the blooms and the blossoming, you’re gonna have seasons of business where it’s winter and you’re hunkered down. And you’re kind of figuring out things. You’re gonna have seasons of spring and your business where you’re planting and there’s no big harvest yet. ‘Cause you’re just planting those seeds. And then we have seasons of fall where it’s just an absolute harvest coming in. 

>>This analogy was sooo helpful for me because I did just come off a year of being pregnant and then maternity leave. I’ve taken two maternity leaves from my business, I am off. I have to peace out, I am off. 

Like I said, this day structure that I’ve shown you does not always look like this based on if I’m in winter, spring, summer, fall in our business, but by and large, that container of it has stayed roughly the same for about five and a half years now. 

All right, please feel free to say hello down in the comments below. Ask me any questions about my daily routine, if you have them! Thanks so much for watching, here’s to working from a place of more rest, less hustle.


Reading Time: 11 Minutes What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance […]

Get a front-row seat to sales copy tips & hacks I’m applying to write first-rate/top-shelf funnels for clients, what’s on my desk (and in my earbuds), and what lessons I’ve learned … sometimes the hard way. Hope you’re ok that I’m a little more personal here than I am in social media land. 😜

These emails are read—and swipe filed—by people you probably follow in the creative industry … and you can get ‘em, too.

THE WEEKLY DOGEAR

I spill the tea business secrets going on over here
weekly to my private email list: