<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />

Portfolio

"I didn't know it was possible, but she did an amazing job sounding like me. It was like the best version of myself was writing everything."

"MY LAUNCH WAS MORE PROFITABLE THAN IT EVER WOULD HAVE BEEN WITHOUT HER.

In Her Own Words:

NANCY RAY PHOTOGRAPHY

Launch Copy

Nancy Ray of Nancy Ray Photography had been on my dream client list ... so when she reached out about funnel mapping and launch copy for her Foundations in Film course, I was beside myself! "I was pretty overwhelmed with the entire process of creating copy for my sales page," Nancy said. "I knew it was important, but I didn't even know where to begin." We whittled off a sales page, defined the course name, and mapped out a 10-part email sequence with copy for Nancy's pre-webinar and post-webinar sequences.

"My biggest fear was that this would be a waste of money, but I learned hiring Ashlyn saved so much of my time, and actually made more money. The girl knows what she's doing!" Results? Nancy spent a lot between ads and her copywriting package ... but the Foundations in Film launch numbers show huge net gain. Whoop!

"Laura's words were, "I love everything in this document," ha! This is all so helpful, and I can't thank you enough."

"WE LOVE THE COPY & THE ORGANIZATION OF IT!"

In Their Own Words:

LAURA HOOPER
CALLIGRAPHY

Brand Story

The day I got an inquiry from this business made me grin: I can't count how many days I sat at  my corporate PR agency desk years ago, thumbing through Laura Hooper Calligraphy's Instagram and dreaming about the day I would get to have a creative business.

My Brand Story clients get access to my retainer hours after we work together the first time, so after we worked together to write Laura Hooper Calligraphy's brand messaging and website copy, calligrapher Laura Hooper and her business manager (and sister!) Alyssa Law hired AW for welcome sequence, sales funnel copywriting, and Facebook ad copywriting.

Results? My own mother called to tell me she had just made a purchase from their business after getting a string of emails from LHC ... without knowing I wrote the funnel. If my copy sold my own mother, I'll call that a win. 

"Working with Ashlyn freed me up to work on the content. I love to write, but sales copy is a whole new ballgame."

"WE MORE THAN DOUBLED OUR LAUNCH RESULTS."

In Their Own Words:

JENNA
KUTCHER

Launch Copy

Oh, Jenna: What started as conversation swapped over jalapeño margaritas at Illume Retreat morphed into 3 course launch copywriting projects and monthly retainer hour work. Photographer and educator Jenna Kutcher first brought me on to tweak her launch copy for The Instagram Lab, and after that launch skyrocketed, she brought me on for The Photo Lab.

We went from $145,000 to $397,000 in sales with tighter launch strategy and launch copy ... touchdown! The List to Launch Lab email marketing course was next, and fearless leader Jenna keeps driving up those numbers. She's a marketing mind match and soul sister for me, so we really get to let launch sequences splinter and spider off a million directions, which is fun.

"Now, I can't tell what Ashlyn wrote or what came out of my mouth," she said. I'll take it!

They truly made all of our wedding dreams come true, and we'd recommend them to anyone!

"WE COULDN'T HAVE BEEN HAPPIER WITH JACK ROSE. 

In Her Own Words:

SOUTHERN POSIES

Brand Story

She wore the coolest sparkly outfits in junior high complete with Candies platforms (remember those!?) so suffice to say my girl crush on Crystal Strickland of Southern Posies started way on back in the hallways of Trinity Presbyterian School: I couldn’t be more excited to help the Southern Posies team with brand messaging and website copy.

“I want it to feel like someone’s grabbed a cup of coffee and curled up on my couch when they read my website,” she'd said.  Crystal’s grandfather was a prize rose gardener and I used to rifle through vintage and antique furniture in her parent’s shop … is it any surprise she now dreams up designs as a wedding planner?

"Sooo ... when do I need to hire you for our launch that's happening next? Too soon??"

"YOUR EMAILS ARE AMAZING!!! YOU ARE A LIFESAVER!"

In Her Own Words:

KATELYN
JAMES

Launch Copy

Katelyn James is another one of those clients who's face was pinned to my vision board. I've looked up to her photography business for so long, and was feet-off-the-ground when I found out she wanted to work with me!

For Katelyn, deliverables included all the pieces she needed for the KJ Posing Course and the KJ Consistency Course launches ... including getting them ready for evergreen. I wrote sales pages and email sequencing galore, and Katelyn had this to say: "You're amazing. I just need you to describe EVERYTHING I create. K? K."

I'll take it, KJ! 

Within two weeks we sold 200 seats to the membership and Ashlyn's copywriting helped us get to our goal. 

IT WAS LIKE SHE TRANSFORMED INTO ME & SAID EVERYTHING I WANTED TO ... BUT BETTER!

In Her Own Words:

HEATHER
CRABTREE

Launch Copy

I had worked with Heather Crabtree as a coach for my own business, and she was ramping up to open doors on her private, paid membership community for the first time. The Savvy Business Community needed a sales page that helped coax members of the 10K+ Facebook group into a paid membership that offered more tailored training and supportive community insight away from the hustle of the Facebook feed.

"My biggest challenge prior to my launch was finding the right words to showcase all that my membership experience offered. I knew the features, but sharing to my audience in my voice but in a way that resonated with them and they could say 'That's me' and had them saying yes to registering was somewhat difficult for me," she said. "It was like Ashlyn transformed into me and said everything I wanted to say about the membership, but better!" 

The Savvy Business Community sales page I wrote for Heather is one of my favorites I've crafted ... mostly due to how Irene at Magnoliahouse Creative took my copy and made it visually compelling. Go check it out!

They truly made all of our wedding dreams come true, and we'd recommend them to anyone!

"WE COULDN'T HAVE BEEN HAPPIER WITH JACK ROSE. 

In Their Own Words:

JUSTIN & MARY
MARANTZ

Launch Copy

Justin & Mary Marantz have this classic wedding photography style that grips you and rushes you into a preppy, elegant New England lifestyle in your mind: I'm obsessed. The J&M Lighting Course was due to launch, and we needed to pull together everything from a sales page to the email sequence, ad copy and everything in between. Since that successful first launch, the course has gone on evergreen funnel ... still bringing in sales and allowing Justin & Mary to focus on other projects in their business, like an upcoming book deal!

"I'm honored to call this my home on the web now!"

"GIANT THANKS TO YOU FOR YOUR COPY HELP, ASHLYN!"

In His Own Words:

DREW
KUTCHER

Launch Copy

My client Jenna Kutcher's husband Drew was taking his dreams full-time, launching The Kutcher Method to support creative entrepreneurs on the path to getting healthy. Drew didn't want a full encyclopedia's worth of website copy: "we just want really impactful headlines and blurbs," he said. We hashed out website copy to hand over to the Tonic Site Shop team, who handled design work for the project.

Verdict? A tight new website that got Drew started building his business and client roster ... with copy that subconsciously sold me in the process: Drew's 20-minute workouts are a lifesaver on mornings I can't make it to the gym!

I couldn't believe the impact this investment made. It went well beyond copywriting: she guided me through my launch strategy, and even helped fine-tune my pitch!"

"ASHLYN'S WORDS EARNED ME DOUBLE THE REVENUE."

In Her Own Words:

SPRUCE RD. DESIGN

Launch Copy

Jamie Starcevich of Spruce Rd. geared up for her Shareworthy Design course launch, giving other freelance graphic designers the step-by-step roadmap to running a successful creative business.

"Before working with Ashlyn, I fumbled over what to include on my course sales page and launch emails. I wasted time subscribing to other course launches, just to learn how to structure my own copy," she said.

Deliverables for Jamie included sales page, email sequence, ad copy, social media posts, webinar pitch drafting, and more. Result? "I now have polished copy that feels RIGHT for my brand, and finally felt confident pressing send to my subscribers ... and her words earned me double the revenue of an already-profitable course!" Cha-ching!

We sold out a $1,000 coaching program without me EVER having to hop on a sales call—that never happens.

WE SOLD OUT A $1,000 COACHING PROGRAM.

In Their Own Words:

JESSICA
RASDALL

Launch Copy

I worked with Jessica Rasdall as a speaking coach to firm up my talks for speaking opportunities, and when it came time for her to package up her one-on-one work into a group coaching program, she came to me ... I was a shoe-in for her target audience. The Speaker Blueprint course launch copy deliverables included a sales page, 7-part email sequence, ad copy, social media copy, internal FAQ documents, webinar pitch support, and more.

Results? "We sold out a $1,000 coaching program without me EVER having to hop on a sales call—that never happens."

They truly made all of our wedding dreams come true, and we'd recommend them to anyone!

"IF YOU DON'T KEEP UP WITH ASHLYN FOR AAAALLLL YOUR COPYWRITING NEEDS, DO IT. SHE KNOWS HER STUFF."

In Her Own Words:

PAPER
& OATS

Brand Story

Kelsey Bladwin of Paper & Oats had been a girl-crush of mine for a while, and out of the blue, I got an email from her as she was looking to relaunch her website, shifting her offerings from freelance design to course creation and educational products.

Kelsey worked through the Copywriting for Creatives curriculum, but through one-on-one mentorship sessions, we took things a bit deeper to determine her internal brand messaging, how to position her brand, and then how to get that all across on her website.

"I am LOVING this copy bank idea you taught me. So genius, Ashlyn," she said one day. Considering she went on to land podcast interviews on heavy-hitters like Pat Flynn's Smart Passive Income, I'm so honored we got to piece together her messaging for new website traffic to read up on!

"Ashlyn, you constantly impress me! You really did your homework!"

"WE MADE THE BEST CHOICE IN BRINGING YOU ONTO OUR LAUNCH TEAM!" 

In Her Own Words:

ABBY GRACE
PHOTOGRAPHY

Launch Copy

I came aboard to help Abby Grace Photography in their launch of A Practical Wedding, a step-by-step wedding day blueprint for photographers to tighten their day-of workflow. Deliverables included everything from ad copy to sales page, a 7-part email launch sequence to social media posts and pillar blog content to market the webinar and more ... basically, the whole enchilada.

"The lengths you go through to make sure our content is relevant is just incredible," Abby said. "Every new piece I read from you is confirmation that we made the BEST choice in bringing you onto our launch team!"

Abby's profitable launch means all she's gotta do next time is plug in the copy we've already drafted for A Practical Wedding ... and just do it all again!

For a girl that cataloged InStyle magazines under her bed alphabetically through high school and lived for The Devil Wears Prada, a magazine or press clipping is enough to make me weak in the knees. Grateful and honored to have been featured in publications such as:

RECENT
PRESS

Fresh ink: