What you just read is my official mission statement. It took a little more time to come up with than the business’s name. I landed on Ashlyn Writes because I wanted to reuse our wedding monogram—and I knew I’d be writing, just wasn’t sure what besides envelope orders.
Every business starts with a problem. Mine was that I believe getting the good messages out in a noisy world shouldn’t be so hard. I was working as a publicist in corporate marketing moonlighting as a wedding calligrapher after hours, when—long story short—I went into partial hospitalization for generalized anxiety, depression, and an eating disorder at 27.
I threw a peace sign up at the corporate offices door, and started taking on calligraphy and editorial writing gigs. I was amazed how other creative small businesses didn’t want to write marketing words. Wait, how were they going to make money if they couldn’t sell? If they only ever hustled?
I started my business because I believe there’s an alternative.
To create conversations about stewardship of story & a well-edited life in a noisy world.
My names is Ashlyn, which I hated when I was 6 and rather don’t mind now. I grew up in Alabama, raised on books and ballet, Jesus and Saturday morning beignets.
I have a fast-talking southern drawl (they exists) and a Type A right-brain (they also exist).
And what I realized along the way is that I was comfortable with creativity when the technique bent towards classical. When the art met science. When the beauty had analytical base. I—of course—didn’t elevate it to such a nuances back then: I just knew sitting in AP art that I felt too bookish to go into a ballet company or art school, and too creative to enjoy something like majoring in business.
SIT A SPELL AND
But when you grow up, that thing that made you frustrated becomes the thing that gives you force. Kryptonite, you know. A brain spangled between art and analysis turned out to be good raw material for a copywriter and calligrapher.
Telling stories on the stage turned into telling stories with a journalism degree in hand, and I launched my writing career at Southern Living magazine and a blog when it was weird to have one: I don’t remember not writing.
I moved into the lilting life of PR/marketing agency soon after (I might as well have worked at Disney World, I was that obsessed), penning orders for brides at night just to make something with my hands that wasn’t words on a screen.
ICYMI: Snag the full story about why I started my business above.
Nowadays, my husband and I break bread (okay, fine: they’re corn chips and we dunk them into guac and queso at our spot) in the East Lake neighborhood of Atlanta. We have two German Shepherds, and they sleep in the same bed as us because you try telling a 90 lb. ball of fluff with sad eyes that he can’t cuddle at 3 a.m.
I believe in grace. Not a cheap grace, but one about a Jesus big enough to redeem anything from the pit of death, which is what eating disorder and mental health recovery feels like.
All the work I do is inspired because I believe that words weld power. Story sells. And that people feel considered when they see their name lettered on a pretty envelope.
That philosophy meanders through my days, whether I’m teaching about copywriting, drafting email funnels for a launch campaign, penning client websites, typing up a caption, calligraphing a bride’s order, or licking the stamps for the envelopes. Writing done well is truth-sharing.
Grateful you're here,
He's an ISTP, I'm an ENFJ. He likes meat and I'll take an extra helping of veggies, please. We met at Samford University, and when finding out about my crush, my friend Ryan said he'd "endorse me like Nike" to the hot freshman. It worked. ;)
WESLEY HOPE CARTER
Meet Adler & Dirk, our two furbabes! I grew up with Boykin Spaniels, but after we got broken into one time, I told Wes give me the cop dogs. And yes, I think they're perfect.
OUR GERMAN SHEPHERDS
Well, you saw this coming, eh? Between Hemingway and C.S. Lewis, you'll find me ever with my nose in a book. I post my favorite recommendations on my blog each month!
THAT NEW-BOOK SMELL
From kindergarten until 12th grade, I studied classical ballet—to the point(e) that I didn't even know people hung out after high school until senior year. I was always in the studio!
She met ol' F. Scott on a Montgomery Country Club night, loved ballet, and wanted to be a writer ... it was love at first site when I "met" her in high school English class. I've read 18 books about her, and may not stop anytime soon.
Granddaughter of an antique appraiser, I get it from my mama: we'd sit and polish silver and carefully take out heirloom pieces passed down in our family before holidays—stories abounding.
What can I say? Raised in Alabama, so expect plenty of Southernisms to tumble outta my mouth. Along with grits, sweet tea, and aerosol hairspray, I believe in monograms: don't sit still too long, or you'll get one, too.
Between magazines and Moleskines, I'm the one who's luggage is always at 49.999 lbs. at the check-in counter—mostly thanks to my copious amounts of journals and periodicals I subscribe to and insist on bringing along on trips.
JOURNALS & MAGS
It was our one year wedding anniversary trip, and for someone who studied French for 5 years, a dream come true—if only I could remember it all. :)
Ok, so maybe I didn't *really* know the word copywriting until I was drafting website and email copy for Delta Air Lines and Synovus financial institutions.
Once I realized it was a thing, I was hooked. Journalism school rocked, but I've rounded out my education with these certifications.
PARLOR GAMES—AND, GO!
What's your motto?
"Do radiate." My ballet master growing up told us that.
Bloom of choice?
Lilies and hydrangeas.
Recovering from hospitalization from an eating disorder.
Favorite heroes in real life?
Laura Vanderkam, Joanna Gaines, Elisabeth Elliot, whomever does Blake Lively's hair.
Last Netflix binge?
Downton Abbey. Then Stranger Things. Then everything about the Royal Family I could find.
Talent you wish you had?
Not getting sheet marks when I DIY my nails, which is every time.
That I wasn't in college when yacht rock music was Top 40.
Favorite Spotify playlists?
Your Girlfriend's Mixtape 😍 , anything the Ann Mashburn store plays, and the Party America playlist my friends and I made one Fourth of July.
meet the dogears themselves
Welcome to Atlanta!
Like I mentioned—I've been blogging since the days you didn't admit you blogged (cough2009cough). Personal posts are still among my favorite to pen!
BEAUTY SHOULD BE SIMPLE.
Tell the truth.
SERVE WITH ASSURANCE & STEWARDSHIP.
START CONVERSATIONS ABOUT GRACE.
For a girl that cataloged InStyle magazines under her bed alphabetically through high school and lived for The Devil Wears Prada, a magazine or press clipping is enough to make me weak in the knees. Grateful and honored to have been featured in publications such as:
Words more heart-race than eyes-glaze
Fueled by copious cups of black coffee, you'll find me tucked in at my desk and thumbs-upping the Oxford comma writing conversion copy for creative entrepreneurs. Writing for brands like Delta Air Lines, Chick-fil-A, and Princess Cruises was fun, but I like my fellow creatives most of all.
Launch campaigns topping $421K, 36+ email marketing funnels, sales pages, and websites: if it's gotta sell to the creative market, I got you.
01. CUSTOM COPYWRITING FOR CREATIVES
Copywriting courses & templates on tap
So you're not crushing six-figure launches yet and don't have a team on Slack: Your business is budding, I'm excited for you—it's time to invest smart. Now's the time to learn how to DIY your copywriting like a boss, so you can finish that draft once and for all, sell more, and come calling when you need to hire in the big dogs.
Craft storytelling your audience will love and build a business on sustainable marketing practices with my tools.
02. BUSINESS EDUCATION & TRAINING
"I love to write, but sales copy is a whole new ballgame. The first time I launched, I attempted to write the copy as I went. It was a nightmare, my brain felt like mush, and I wasn't able to clearly communicate the value or the content of the course in a way that would cause people to take action! The second time we launched The Photo Lab with Ashlyn? We went from 145k to 397k. Now, I can't tell what Ashlyn wrote or what came out of my mouth! This girl can change her voice to suit any audience and to intentionally serve others (and your business)!"
- Jenna Kutcher, photographer & educator
FREED ME UP TO WORK ON THE CONTENT & WE MORE THAN DOUBLED OUR LAUNCH RESULTS.
Working with Ashlyn
“Ashlyn, you constantly impress me! You really did your homework—this is totally how I type/talk. The lengths you go to make sure our content is relevant is just incredible. I can't believe you remembered that bit from my parents' wedding blog post. Every new piece I read from you is confirmation that we made the BEST choice in bringing you onto our launch team! Youda, youda best!”!"
- Abby Springmann, photographer & educator
in bringing you onto our launch team!
We made the best choice
"I've been trying to get Ashlyn to come work for me for months now, but she's constantly booked. I'm really sick of hearing about 'copy that sells' or 'copy that converts' -- Ashlyn teaches how to do that, but in a much more organic, effective way, so that your writing (and copy) is sustainable."
- Christina Scalera, lawyer for creatives
to have this as a
resource in my arsenal as i grow my business!
I'm so excited
"I could not find the words to make my brand refresh sound as sharp as I wanted to look -- I'd been working on it and getting no where for 3 months.
After working with Ashlyn, I have a huge weight off my chest and confidence: you understand my work, my ideal clients, and what they need to hear to make a confident buying decision."
- Nevica Vasquez, business strategist
boy, was I wrong!
I didn't think a copywriter could make things sound better than I could.
"Before working with you, I felt lost in a sea of voices. I didn't sound like me, and just sounded like everyone else!
I knew I needed straight-to-the-point truths about copy, so why not ask the wizard herself? Creative @ Heart Conference sold out all 75 seats in 12 hours because of working with you. What!? I still pinch myself! Who else gets creative entrepreneurs like Ashlyn!? No one."
- Kat Schmoyer, planner & educator
in 12 hours.
We sold out all 75 seats
"I feel like you really get me!! I am just so happy: you are 100% on the right track with the copy. I appreciate so much how deep you went, even scrolling back so far in my Instagram and looking at all my Pinterest boards."
"That is something I would totally do with my clients, and it feels so good to receive that back!"
- Jaclyn Journey, wedding stylist
thrilled i am!
I cannot tell you how
"Before working with Ashlyn, I fumbled over what to include on my course sales page & launch emails.
Now, I have polished copy that feels right for my brand, and felt confident pressing send to my subscribers. Ashlyn's words earned me double the revenue of an already profitable course. She guided me through launch strategy, and even helped me fine tune my pitch. Immediately after finishing the launch, I reached out to work with her for the next one!"
- Jamie Starcevich, designer
DOUBLE THE REVENUE.
Ashlyn's words earned me
“Have you ever heard Chris Trager on Parks & Rec talk about words? He says, 'Aren't words fun? It's like badminton for your mouth!'" YOUR word choice is AMAZING. You're seriously gifted, girl. Truly, reading through your copy has given me the energy and motivation I need to finish this launch. Not sure it would have happened without you, girl :) "
- Kaitlin Holland, School of Styling
motivation to finish my launch.
Reading your copy gave me