Most days, you'll find me tucked at my desk, scribblin' a line, thumbs-upping the Oxford comma, Hunt 101 nibs, an occasional French 75, and hugs from my dreamboat husband.
I serve creative women by writing bespoke words in a world of digital data. Conversion copywriting for Delta Air Lines, Princess Cruises, Chick-fil-A, and Ford Fry Restaurants sure was fun ... but I like my fellow creativepreneurs most of all!
Let's get you some words that are more heart-race than eyes glaze.
I'm crazy about serving you as a storyteller, so you can make time for what matters—things like margin and white space, good books and naps.
MY FAVORITE THINGS
FUELED BY GRACE, BLACK COFFEE & A FANTASTIC PEN COLLECTION, I SUPPORT MY DREAMS & GERMAN SHEPHERDS AS A WRITER.
He's an ISTP, I'm an ENFJ. He likes meat and I'll take an extra helping of veggies, please. We met at Samford University, and when finding out about my crush, my friend Ryan said he'd "endorse me like Nike" to the hot freshman. It worked. ;)
WESLEY HOPE CARTER
Meet Adler & Dirk, our two furbabes! I grew up with Boykin Spaniels, but after we got broken into one time, I told Wes give me the cop dogs. And yes, I think they're perfect.
OUR GERMAN SHEPHERDS
Well, you saw this coming, eh? Between Hemingway and C.S. Lewis, you'll find me ever with my nose in a book. I post my favorite recommendations on my blog each month!
THAT NEW-BOOK SMELL
From kindergarten until 12th grade, I studied classical ballet—to the point(e) that I didn't even know people hung out after high school until senior year. I was always in the studio!
She met ol' F. Scott on a Montgomery Country Club night, loved ballet, and wanted to be a writer ... it was love at first site when I "met" her in high school English class. I've read 18 books about her, and may not stop anytime soon.
Granddaughter of an antique appraiser, I get it from my mama: we'd sit and polish silver and carefully take out heirloom pieces passed down in our family before holidays—stories abounding.
What can I say? Raised in Alabama, so expect plenty of Southernisms to tumble outta my mouth. Along with grits, sweet tea, and aerosol hairspray, I believe in monograms: don't sit still too long, or you'll get one, too.
Between magazines and Moleskines, I'm the one who's luggage is always at 49.999 lbs. at the check-in counter—mostly thanks to my copious amounts of journals and periodicals I subscribe to and insist on bringing along on trips.
JOURNALS & MAGS
It was our one year wedding anniversary trip, and for someone who studied French for 5 years, a dream come true—if only I could remember it all. :)
Launch Ashlyn Writes with gumption, grace, and ink-stained hands after quitting my job. I'd had enough, and wanted to work from a place of rest—NOT hustle. Copy clients continue to include Princess Cruises and Delta Air Lines, among dozens of creatives. Calligraphy featured in Southern Weddings and the The Knot. Still feel like a country mouse in the big city of Atlanta, but I'm always safe with two German Shepherd puppies.
Marry my sweet, Jesus loving husband, but my body can't keep up with my high-stress PR-world and media addiction. Partially hospitalized with chronic anxiety, depression, and an eating disorder. Stripped to nothing, "only the blood of Jesus" makes sense for the first time. Eyes opened.
Dive into PR world, crafting email marketing copy, media pitches, and more at a PR agency in ATL, working on accounts like Delta Air Lines and Chick-fil-A. Study calligraphy and become publicist by day, moonlight (read: 2 a.m.) calligrapher by night. Later, become publicist for celebrity chef Ford Fry: melding wordsmithery with SEO-conversion-copy-nerd know-how and chef-speak.
Graduate with a Bachelor of Arts in Journalism & Mass Communication. Travel the road as a consultant for Alpha Delta Pi national sorority—29 American universities, 2 suitcases, 9 months, I'm wiped!
Chronologically filing InStyle magazines for a decade under my bed is prophetic: intern with Southern Living during time at Samford University. Kiss Wes Carter after my debutante ball senior year of college.
Request a cartridge calligraphy kit from Michael's in my hometown of Montgomery, Alabama. I'm 9. Mama obliges. I realize it's hard. Not as hard as ballet, or later learning to drive on a pick-up truck, but still hard.
If you've been a long-time follower, you remember the good ol' Miss Magnolia blog days. Ah, #mems.
If you're new in these parts, welcome! Here's how AW hatched.
SIT A SPELL AND
PARLOR GAMES—AND, GO!
What's your motto?
Do radiate. My ballet master growing up told us that.
Which word do you most overuse?
Literally. I say "lit-trally" and I even drive myself crazy. I'm not British.
Recovering from hospitalization from an eating disorder.
Favorite heroes in real life?
Laura Vanderkam, Joanna Gaines, Elisabeth Elliot, whoever does Blake Lively's hair.
Last Netflix binge?
Downton Abbey. Then 13 Reasons Why. Then everything about the Royal Family I could find.
Talent you wish you had?
Not getting sheet marks when I DIY my nails, which is every time.
That I wasn't in college when yacht rock music was Top 40.
Favorite Spotify playlists?
Your Girlfriend's Mixtape😍 , anything the Ann Mashburn store plays, and the Party America playlist my friends and I made one Fourth of July.
meet the dogears themselves
Welcome to Atlanta!
Like I mentioned—I've been blogging since the days you didn't admit you blogged (cough2009cough). Personal posts are still among my favorite to pen!
For a girl that cataloged InStyle magazines under her bed alphabetically through high school and lived for The Devil Wears Prada, a magazine or press clipping is enough to make me weak in the knees. Grateful and honored to have been featured in publications such as:
jenna kutcher's goal digger podcast
Tune in as I check-in with my client Jenna, share my story about transitioning from the corporate world into owning my own business, share tips about how to find your voice online, as well as building a business starting with your email list.
Market Beautifully podcast
Tune in to learn how writing copy that converts doesn’t have to be intimidating, a few tips on writing conversion copy, and digital marketing nerd-out moments, like heat-maps and my favorite book about entrepreneurial focus.
BEAUTY SHOULD BE SIMPLE.
SERVE WITH ASSURANCE & STEWARDSHIP.
TELL THE TRUTH.
START CONVERSATIONS ABOUT GRACE.
IS BUILT ON THESE VALUES.
"I love to write, but sales copy is a whole new ballgame. The first time I launched, I attempted to write the copy as I went. It was a nightmare, my brain felt like mush, and I wasn't able to clearly communicate the value or the content of the course in a way that would cause people to take action! The second time we launched The Photo Lab with Ashlyn? We went from 145k to 397k. Now, I can't tell what Ashlyn wrote or what came out of my mouth! This girl can change her voice to suit any audience and to intentionally serve others (and your business)!"
- Jenna Kutcher, photographer & educator
FREED ME UP TO WORK ON THE CONTENT & WE MORE THAN DOUBLED OUR LAUNCH RESULTS.
Working with Ashlyn
“Ashlyn, you constantly impress me! You really did your homework -- this is totally how I type/talk. The lengths you go to make sure our content is relevant is just incredible. I can't believe you remembered that bit from my parents' wedding blog post. Every new piece I read from you is confirmation that we made the BEST choice in bringing you onto our launch team! Youda, youda best!”!"
- Abby Springmann, photographer & educator
in bringing you onto our launch team!
We made the best choice
"I've been trying to get Ashlyn to come work for me for months now, but she's constantly booked. I'm really sick of hearing about 'copy that sells' or 'copy that converts' -- Ashlyn teaches how to do that, but in a much more organic, effective way, so that your writing (and copy) is sustainable."
- Christina Scalera, lawyer for creatives
to have this as a
resource in my arsenal
as i grow my business!
I'm so excited
"I could not find the words to make my brand refresh sound as sharp as I wanted to look -- I'd been working on it and getting no where for 3 months.
After working with Ashlyn, I have a huge weight off my chest and confidence: you understand my work, my ideal clients, and what they need to hear to make a confident buying decision."
- Nevica Vasquez, business strategist
boy, was I wrong!
I didn't think a copywriter could make things sound better
than I could.
"Before working with you, I felt lost in a sea of voices. I didn't sound like me, and just sounded like everyone else!
I knew I needed straight-to-the-point truths about copy, so why not ask the wizard herself? Creative @ Heart Conference sold out all 75 seats in 12 hours because of working with you. What!? I still pinch myself! Who else gets creative entrepreneurs like Ashlyn!? No one."
-Kat Schmoyer, planner & educator
in 12 hours.
We sold out all 75 seats
"I feel like you really get me!! I am just so happy: you are 100% on the right track with the copy. I appreciate so much how deep you went, even scrolling back so far in my Instagram and looking at all my Pinterest boards."
"That is something I would totally do with my clients, and it feels so good to receive that back!"
-Jaclyn Journey, wedding stylist
thrilled i am!
I cannot tell you how
"Before working with Ashlyn, I fumbled over what to include on my course sales page & launch emails.
Now, I have polished copy that feels right for my brand, and felt confident pressing send to my subscribers. Ashlyn's words earned me double the revenue of an already profitable course. She guided me through launch strategy, and even helped me fine tune my pitch. Immediately after finishing the launch, I reached out to work with her for the next one!"
-Jamie Starcevich, designer
DOUBLE THE REVENUE.
Ashlyn's words earned me
“Have you ever heard Chris Trager on Parks & Rec talk about words? He says, 'Aren't words fun? It's like badminton for your mouth!'" YOUR word choice is AMAZING. You're seriously gifted, girl. Truly, reading through your copy has given me the energy and motivation I need to finish this launch. Not sure it would have happened without you, girl :) "
- Kaitlin Holland, School of Styling
motivation to finish my launch.
Reading your copy gave me