Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]
Reading Time: 9 Minutes Let’s talk about how you adjust your marketing calendar under extreme economic uncertainty. I’m not sure ANY of us could’ve anticipated we’d be marketing small businesses during a pandemic … but here we are … (And, yes, I DID say “marketing during a pandemic”—so, yes, it’s an okay thing to do. Promise.) When all […]
Reading Time: 10 Minutes In this video and post, I’m dusting off my crisis communications hat from my PR agency days and talking about how you can equip your creative small business coronavirus-style from a copywriting and communication standpoint. As the COVID-19 times ramp up (and start to affect the economy—did you know 99% of America’s businesses are US, […]
Reading Time: 3 Minutes Well, here come the growing pains. 😉 After some careful consideration and (maybe a little too much) thinking, we need more hands on deck around here: I’m thrilled to announce that Ashlyn Writes is hiring again! We are a tiny but mighty team of all-remote mamas, sister-friends and big believers in working from a place […]
Reading Time: 6 Minutes Love my monthly goal planning & Powersheets review with you guys—don’t forget to comment below with a link to your goal check-in, especially if you’re using Powersheets. April marked my first FULL month back as a working momma, our SIXTH Copywriting for Creatives™ launch, and time digging in the dirt with a baby strapped on […]
Reading Time: 10 Minutes The hardest thing I did was birth a human. The second thing I did was birth a business. The third hardest was putting my money where my mouth was, walk away from the artificial firstborn for the human firstborn, and trust it didn’t mean I was losing myself, but simply transforming. Maternity leave is a […]
Reading Time: 5 Minutes Writing website copy for creative entrepreneurs makes me the happiest … but I’m always telling my clients I want to teach them to fish, so to speak. This past week I was on a call with a big-sister type entrepreneur I look up to a lot, complaining about my inbox and needing more of my […]
Reading Time: 6 Minutes Suffice it to say I waltzed into my second Copywriting for Creatives launch week wide-eyed and nerve-wrecked about my own launch copy. I’ve been labeled a go-to “launch copy girl,” the copywriter behind launches for clients with lists of 30K+++ (and smaller lists of 2K!), helping marionette the psychology behind multiple six-figure launches. (Hear my […]
Reading Time: 4 Minutes
After much, MUCH thought, prayer, and consideration, we’ve decided to expand our tiny-but-might team of two (me and my studio manager, Shan [my mama!] … 3 if you count my sweet husband and ‘Board President’ Wes!), and link arms with someone who will add great value to our business … and our lives. Ashlyn Writes has grown like wildfire over the past 11 months, and we’re so very excited to move forward into the next phase of our business. We’re at max-capacity on the copywriting arm of our business, and the copy side of things? Well, it’s beyond my ability as one person.
Thus, we’ve created the Associate Copywriter position, a contracted job that will help efficiently move AW forward.
Reading Time: 6 Minutes
I’m always asking how I can clarify my own copy and messaging to make this happen. Likewise, I team up with the dreamiest roster of women clients working to do the same thing: distill their message so they can work from a place of rest, not hustle.
We’ll look at 3 things in this Ashlyn Writes case study: