Reading Time: 10 Minutes
Now, the about page is no junk drawer or utility room, so don’t go giving away TMI or your whole story: proclaim just enough to give your reader reason to feel as if he or she has met you and that you could be friends. Follow these steps you’ll be on your way to a better about page.
Reading Time: 10 Minutes
Those paragraph-chunk testimonials that you’ve been pasting all over tarnation? Y’know, the 6-sentence beauty your last dreamboat client or conference attendee sent over waxing poetic about ya?
Yeah. Soooo …. no one’s reading it. Here’s how to fix that!
Reading Time: 7 Minutes As a launch copywriter, I consistently help clients and students with sales copywriting as they launch a service, a product, or an entire new website—with that comes great insights that I’m excited to share with you. Today, I’m walking you through 4 ways to take your sales copywriting from pretty good to GREAT for your […]
Reading Time: 9 Minutes Have you ever wondered about the difference between a website launch, service launch and product launch—and better yet, what that difference means for you? Welp, today I’m breaking it all down. [*cue cheesy dance moves*] “I just had a launch, but it didn’t go so well.” ⬅️⬅️ hear this ONE too many times as a […]
Reading Time: 7 Minutes So you know that you’re supposed to grow your email list and you’re working on building that—but the thing is, you can have all the head knowledge and plans, but if you can’t say beyond a shadow of a doubt that your emails are doing their job and helping you market your creative small business […]
Reading Time: 6 Minutes You can do all the good work to write captivating copy that connects with your readers (YAY!) but if you don’t know what keywords to use, odds are those blogs and pages of your website you worked so hard to write won’t bubble up on your good-ol’ search engines. In this SEO copywriting tutorial I […]
Reading Time: 6 Minutes Ever thought about what your brand voice needs to sound like? Have you written or said things for your business and immediately thought, “Yuck, that doesn’t sound anything like me.” Or worse, that it sounded exactly like you snagged it from someone else’s brand … maybe a little bit because you did? Well, today I […]
Reading Time: 9 Minutes How do you nail down a niche for your creative business when you feel like it’s ALL been done, and how do you overcome the fear that not enough people will need your niche to keep you in business? For the record: both are TOTALLY possible. And, for the first time here on the Interweb, […]
Reading Time: 11 Minutes You could spend money on ads, try to grow your Instagram following and add new products and services, or you could increase the conversion rate of the traffic, and the audience you already have. That’s the power in optimizing your website and keeping your visitors from bouncing away before they make that key choice you […]
Reading Time: 9 Minutes I often get asked, “How does SEO tie into your website copywriting?” Welp, since both my clients and students tend to work in businesses in highly competitive spaces, I’ve had to learn a system for drawing in your clients with both copy that converts and ranks on Google (totally used to not know this, more […]