Reading Time: 7 Minutes I’m currently in the process of optimizing a client’s evergreen funnels, and after writing hundreds, and hundreds of pages of email marketing copy for clients since I started writing email copy in the corporate world way back in 2011, I know what it takes to get emails to turn into clicks. I this post I […]
Reading Time: 6 Minutes Your market research and voice of customer data is your secret weapon when it comes to writing copy that converts—but, it can also be an absolute bear to organize in a way that comes in handy when it’s time to start writing … especially if you have a large amount of it. So … how […]
Reading Time: 7 Minutes It’s one of the questions I get asked ALL.THE.TIME: “Ashlyn, how do I become a copywriter.” And, while there’s no one process on how to be a copywriter, there are some principles I’ve found that certainly help you carve out your own successes—after honing your actual skills as a writer, that is. Whether you already […]
Reading Time: 5 Minutes Let’s talk about how to book more clients with your inquiry response. It’s one of the VERY first impressions that you have on your potential clients, so it’s important you nail it, right? Today, I want to share with you how I recommend responding to inquiries with a solid email template. I wax poetic about […]
Reading Time: 2 Minutes Ughhhhh. I coulda* talked to Madison of The Fearless Chase Podcast for hours. *Coulda is an Alabamaism that definitely doesn’t pass most of my editing tests, but I’m feeling spicy tonight. I was thrilled to get to tell Madison what it’s been like coming back from maternity leave, retrace my path to building my business, […]
Reading Time: 6 Minutes
I lean on templates like WHOA: I’m a one-woman show. I don’t say “we” in my marketing. Because, well, my German Shepherds don’t count. It’s honestly just me, and I’m quite passionate about sticking to a normal work schedule.
To do that, I have to have “pretend secretaries.”
The easiest? Templates.
Reading Time: 6 Minutes How can you build a beautiful, high-converting landing page QUICKLY? Let’s go. If there’s one thing I love about my creative community, it’s that style isn’t an afterthought. A landing page has gotta work, yeah, but it also needs to give that high-end feel and be a pretty user experience. Today, I’m jumping into no […]
Reading Time: 2 Minutes Are you using rhythms and systems to help you work from a place of rest? Grab your Beats by Dre off your husband’s nightstand (wait, just me?): This episode is FULL of amazing resources to help you serve your clients well while avoiding burnout—plus, you know me. DUH, I’m going to talk about the importance […]
Reading Time: 5 Minutes Is it possible to write your own attention-grabbing website words? How do you write words that convert more sales on your website? I’m ‘splaining 3 of my essentials in today’s video. Before I started teaching copywriting or developed the system I teach now, I didn’t even know what copywriting WAS … I was working in […]