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Work from a place of rest—not hustle.

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I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
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Reading Time: 1 Minute Have you ever had an email subscriber hop on your list … just to grab the freebie and peace out once you send a weekly newsletter? Yup, it happens to us all. Which stinks, because you’re just burning the midnight oil to build your list for your upcoming pitch or offer, and it just stays […]

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Copywriting Tips

3 Things to Consider Before You Write Your Welcome Sequence

Reading Time: 4 Minutes

Well, as a copywriter, my goal is to talk to your tribe slash those interested in your services … not trick a robot (or yourself) into a big number on your email marketing account.

There’s on thing-you-need-to-do-for-an-engaged list that isn’t spoken of quite so often.

Cleaning uninterested people off your email list! Here’s how.

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Marketing Tips

6 Steps to Clean Up Your Email List Subscribers

Reading Time: 5 Minutes

So you bought ConvertKit, started a free Mailchimp account, or are just DIYing a launch. And now, you’re ready to do something beyond just send out a monthly newsletter.

First things first: I always recommend serving your audience for upwards of 5 months before kickin’ in gear with a BIG launch, but you can absolutely start off with something smaller!

Here’s how to write a little email funnel to your service, package, or product!

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Marketing Tips

How to Write Your Very First Email Funnel

Reading Time: 6 Minutes

So you’ve come around to the idea that you *need* to build an email list for your creative small business. 

You bought stock — I mean — you INVESTED in an email marketing platform (listen, $30 a month for something when you’re just barely building your email list is a tough sell, I know! I’ve been there). What next?

Take it from me: here are 9 email marketing tests that will stand the test of time and algorithm changes!

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Marketing Tips

9 Strategic Ways to Send Better Emails to Your List

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 



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