Reading Time: 7 Minutes I’m currently in the process of optimizing a client’s evergreen funnels, and after writing hundreds, and hundreds of pages of email marketing copy for clients since I started writing email copy in the corporate world way back in 2011, I know what it takes to get emails to turn into clicks. I this post I […]

Reading Time: 6 Minutes Your market research and voice of customer data is your secret weapon when it comes to writing copy that converts—but, it can also be an absolute bear to organize in a way that comes in handy when it’s time to start writing … especially if you have a large amount of it. So … how […]

Reading Time: 6 Minutes I’ve never done this before! But, why not. Today, I’m going behind the scenes of my latest launch and bringing you a teardown of what went well—and what I’ll do differently next time     One of my mastermind sisters, Emma, reminded me that launching is essentially like the hype build-up before Harry Potter movies […]

Reading Time: 6 Minutes “Funnel.” It’s uh, kinda a sexy word in marketing these days. Amen? But … what if I told you there’s one sales funnel I’d tell you to put in place as you kick your creative business into gear? Or, one sales funnel that—even if you’ve already got it locked-and-loaded, you need to be taking a […]

Reading Time: 11 Minutes Your website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]

Reading Time: 6 Minutes   I *almost* wanted to call this article about editing your copy “you’re a better writer than you think.” BUT I figured despite my vote of confidence, there’s someone out there who isn’t a better writer than she thinks. So, by default, just know you likely have my fist-bump injection of confidence. ???? While I […]

Reading Time: 9 Minutes

Here are the 28 templates to have in your arsenal to keep your tone and voice tight and on the money, friend.

Reading Time: 7 Minutes What can you do to finally get over that fear, write better newsletters, and be confident that your audience and readers are going to soak up all the great content that you have for them? Today, I want to give you 5 ways you can write better newsletters for your creative business. Hang out in […]

Reading Time: 1 Minute Have you ever had an email subscriber hop on your list … just to grab the freebie and peace out once you send a weekly newsletter? Yup, it happens to us all. Which stinks, because you’re just burning the midnight oil to build your list for your upcoming pitch or offer, and it just stays […]

Reading Time: 4 Minutes

Well, as a copywriter, my goal is to talk to your tribe slash those interested in your services … not trick a robot (or yourself) into a big number on your email marketing account.

There’s on thing-you-need-to-do-for-an-engaged list that isn’t spoken of quite so often.

Cleaning uninterested people off your email list! Here’s how.