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Work from a place of rest—not hustle.

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I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
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Reading Time: 11 Minutes You’re ready to launch a new business, a new course or even a new one-on-one service but during your pre-launch stage you are trying to figure out how to grow your email list! Anddddd you need to build your email list fast before you launch. I’m going to share with you my go-to email list […]

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Marketing Tips

How to Build Your Email List BEFORE You Launch

Reading Time: 9 Minutes Happy birthday email marketing—40 looks good on you ;). It’s been around since the early 1980s, but this past year has increased our reliance on email marketing, so let’s talk about email marketing trends & predictions for 2021. So many of our brands have been leaning on digital marketing heavily as we’ve been trying to […]

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Email Marketing

My Top Email Marketing Predictions For 2021

Reading Time: 10 Minutes Is email marketing worth it in 2021!? (spoiler: YES!)  More specifically, is ConvertKit worth it?! Email platforms aren’t cheap, and they also tend to cost more as your list grows. In this post, I’m answering these questions and sharing my 2021 ConvertKit review.  ConvertKit is where I first started to build my email list into […]

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Email Marketing

2021 ConvertKit Review: In-Depth Demos, Features, & Deliverability Tips

Reading Time: 10 Minutes Does the thought of coming up with a year’s worth of email marketing ideas seem completely overwhelming? I remember right where I was when I decided to QUIT focusing so much as an email copywriter on building other people (i.e. clients’) email strategies and focus on my own. But the thought of emailing 52+ times—and having […]

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Email Marketing

45 Swipeable Email Marketing Ideas Your Subscribers Will LOVE

Reading Time: 10 Minutes How to LAUNCH Your Evergreen Products + Services // I LOVE launching … but not as much as I love sustainable marketing that works when I can’t. 🙂 You KNOW with your creative small business you need to be talking up and “launching” them (a fancy way to say make a big marketing campaign) your […]

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Copywriting Tips

How to Launch Your Evergreen Products + Services

Reading Time: 5 Minutes I have a secret—my favorite opt-in I’ve created (and I’ve made about 52 since 2016) is hands down my quiz opt-in. Not because it gets us the most leads organically but because it was the most fun to engineer and build. Which is exactly why I’m walking you through how to build an online quiz […]

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Email Marketing

How to Create an Online Quiz & Grow Your Email List

Reading Time: 7 Minutes “Oh my gosh, I cannot wait to sign up for more email lists today,” said absolutely no one ever. True, buuuut the data doesn’t lie. 👉Around 28% of people said that they do want to receive more than just one promotional email a week from brands they signed up to hear more from. Your subscribers […]

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Business Tips

How to Write a Welcome Sequence that Your Subscribers ADORE

Reading Time: 10 Minutes

So you bought ConvertKit, started a free Mailchimp account, or are just DIYing a launch. And now, you’re ready to do something beyond just send out a monthly newsletter.

First things first: I always recommend serving your audience for upwards of 5 months before kickin’ in gear with a BIG launch, but you can absolutely start off with something smaller!

Here’s how to write a little email funnel to your service, package, or product!

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Email Marketing

FOUR Types of Email Sequences You Need

Reading Time: 9 Minutes Have you ever wondered about the difference between a website launch, service launch and product launch—and better yet, what that difference means for you? Welp, today I’m breaking it all down. [*cue cheesy dance moves*]  “I just had a launch, but it didn’t go so well.” ⬅️⬅️ hear this ONE too many times as a […]

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Copywriting Tips

3 Tips to Launch a Website, Product, or Service


Reading Time: 7 Minutes So you know that you’re supposed to grow your email list and you’re working on building that—but the thing is, you can have all the head knowledge and plans, but if you can’t say beyond a shadow of a doubt that your emails are doing their job and helping you market your creative small business […]

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Email Marketing

How to Write Your Email Newsletters Like a PRO

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 



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