<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />
Shop 2022 goal planners here >

Finally achieve your business & personal goals with a goal-setting tool that WORKS. Grab the PowerSheets Intentional Goal Planners I use on the reg right here.

One word: PowerSheets.

How'd a recovering perfectionist (moi) realize grace-filled goal setting is a thing?

Get access to Goal School for free with your planner purchase!

as seen in

SHOP CULTIVATE WHAT MATTERS >

PowerSheets are the goal-setting guide that I used to start my business, hit my very first 6 figures, pass that 7-figure mark, and even bring on a team.

They changed the way I thought about goals and helped me start achieving them.

hit up the shop >

Each quarter (or seasons as Cultivate calls them), you write smaller goals that support your 8 (or 10) main goals for the year.

Spend More Time on Your Craft

Handle the goal over and over again with pages where you can track your progress, see why this goal matters to you, and see how it fits into the rest of your life and complements your other goals.

Get Buttoned-up Processes on Lock

Here’s the thing. I have exactly two speeds: 150 miles-an-hour, and naps. This tool helps me sit down every year and month to sketch out how I want to work toward the woman I want to be when I'm 80 years old. 

Check-in at Regular Rhythms

The PowerSheets system has been a proven method for me and that’s why I will talk about them all day, every day. They work. If you are in my Primed to Launch program, you’ll remember my dry erase calendar system and how I plot things out, but none of those goals would be possible if it weren’t for starting with my PowerSheets first.

Align business &

life

01

This goal-setting system has actually made me put pen to paper and write things down. I really believe that you’ve got to actually write down goals to make them stick. One of my favorite quotes is from Francis Chan, “Our greatest fear should not be of failure, but of succeeding at things in life that don’t really matter.” Writing goals down has totally helped me with that.

Get it on

paper

02

Get on track to bcoming the person you want to be when you’re 80 years old, sitting on the porch, rocking in a rocking chair with a glass of lemonade—you want to be her someday, but you’ve got to make a roadmap to get there. Right? For me, that roadmap is my PowerSheets. 

magical about Jan. 1

nothing

There's

03

try out powersheets for under $100>

I count on my PowerSheets to see the things I want to cultivate in my life each year.

We may live in a digital world, but we’re surprisingly analog creatures.

Read now

Read the Past Monthly Goal Recaps

WATCH IT

Watch BTS of My 2020 Goal Setting Process

watch it

Peek Inside in My 2021 Planner Unboxing Video

I've been using Powersheets for almost half a decade, and I'm obsessed—see why in these reviews & tutorials.

highly recommend, 10 out of 10:

Yes, I do—I get an affiliate kickback for anyone I recommend to PowerSheets. Cultivate What Matters's PowerSheets tool was one of my first business investments in 2016, and I keep them on my desk DAILY as a small business owner. I have a VERY firm opinion and policy that if I don't use a tool, I don't recommend it to my audience.

No.1

Nope! Don't worry about entering any kind of code inside Cultivate What Matters to get the coaching membership free. The link on this page will automatically apply the code when you visit CWM through this page.

No.2

Sure thing—that’s what Strategy Calls are for. Book one here and I’ll go to town on your work, so you can install and launch stat.

No.3

Strategy Calls are first come, first served based on my calendar. 6 weeks on Brand Story & Website Copy services, 7 weeks on Launch Copy & Email Copy services.

Great copy isn't microwaved, so this isn't a 1-week process: it takes time (mostly for research) ... and copious amounts of coffee). Need something on-demand? Check out The Copy Bar for to-go templates and education.

No.4

If you can dream it, we can map it out: we’ve crafted things like webinar funnels, PLF-style funnels, challenge funnels, 52-week nurture sequences, course onboarding sequences, welcome or nurture sequences, mini-sales funnels, re-engagement campaigns, client experience onboarding templates, and more. 

No.5

2 rounds per deliverable, all packages. If we can't get it right during those two rounds, we're not good at our jobs and should probably go find a new hobby that pays.

Strategy Calls? As many as I can crank out in 60 minutes.

No.6

Eh, we've been persuaded in the past. You can try me (bribe me with puppies & food). ;) But we must start with one of our base services–that way, we've put in the research learning what you're about, thus retainer work is more cost-effective.

No.7

You'll get a timeline published and be able to schedule in advance when deliverables for YOUR review will hit your desk. We ask for you to review within 2 business days before it needs to be back to us—that keeps your project clipping along. Other than that? Expect ~1.5 hours of time to brain dump us all you need + your 1 hour kick-off call ... and that's it. We'll handle the rest.

Pressed for time? I don't know what that sensation is like. ;) Jk, jk. Book a Strategy Call, and snag a template or two (we can help determine which ones)—that will expedite the process.

No.8

Answer

Yes, I do—I get an affiliate kickback for anyone I recommend to PowerSheets. Cultivate What Matters's PowerSheets tool was one of my first business investments in 2016, and I keep them on my desk DAILY as a small business owner. I have a VERY firm opinion and policy that if I don't use a tool, I don't recommend it to my audience.

Do I get paid to promo PowerSheets?

No.1

Nope! Don't worry about entering any kind of code inside Cultivate What Matters to get the coaching membership free. The link on this page will automatically apply the code when you visit CWM through this page.

Do I need an Ashlyn Writes code to access the discount?

No.2

The big kahuna packages—Launch Copy & Brand Story typically take about 4-6 weeks, designed to give you my full, undivided attention. I take on a limited number of clients each quarter, meaning you have me on hand for all your questions during our time together. 

How long does the process take?

No.3

Whoop! We’d love to keep improving and testing work for you (this is actually our sweet spot). Work past a larger project typically falls into our day-rates, which we can help you book and tackle. Since we're conversion copywriters, we like to track long-term data and go in and get lift on past funnels after some of the dust has settled ... in other words, LEMME AT IT, if you'd be so kind.


What if we need to keep going after our project?

No.4

This is for you if you're ready to stop DIY'ing your copy for your launch and drill-down. It's for you if you're working to scale, and want to see conversions. This is built for creative entrepreneurs, and chiefly women looking to get their business in a place, so they can stop letting it run them (and focus on family, naps, and a good glass of wine!).

Who are your 1-on-1 copywriting services for?

No.5

Copywriting and marketing launch strategy is best reserved once you really know what your offerings are, so I'd recommend a year or two into your business— I don't want you to invest in something, only to have it change soon after!

If a 4-figure price tag is out of the budget (and I get it), reach out to me: you're the VERY reason I work to make copywriting templates and my group courses. You have GOT to be able to explain your value, and that's what you'll be able to do with my plug-and-play tools. If you let us know what you need, we can get the right resource into your hands (it may even be free).

Who are your 1-on-1 copywriting services not for?

No.6

You got it. We know this isn’t cheap, and most of our clients work in seasonal businesses (cough, looking at you wedding pros). In fact, nearly all of our packages are available for payment plans, with the exception of day-rates and hourly rates, which are due upfront. These spots f-l-y, and we only want to work with people who are willing and ready to make that commitment right away.

Can I pay you monthly?

No.7

Ask me about that one time I booked myself out for 6 months—it wasn't fun. We DO tend to book out and fill out limited number of 1-on-1 client spots, so go ahead and reach out if you're interested in working together in some capacity ... but no, I won't send you to a 6 month long waitlist or anything. :)

Do you use your client work for case studies?

No.6

See the 2022 goal planners >

You know all those things you've always wanted to do? 

You should go do them.

Get a front-row seat to sales copy tips & hacks I’m applying to write first-rate/top-shelf funnels for clients, what’s on my desk (and in my earbuds), and what lessons I’ve learned … sometimes the hard way. Hope you’re ok that I’m a little more personal here than I am in social media land. 😜

These emails are read—and swipe filed—by people you probably follow in the creative industry … and you can get ‘em, too.

THE WEEKLY DOGEAR

I spill the tea business secrets going on over here
weekly to my private email list: