Reading Time: 10 Minutes
Those paragraph-chunk testimonials that you’ve been pasting all over tarnation? Y’know, the 6-sentence beauty your last dreamboat client or conference attendee sent over waxing poetic about ya?
Yeah. Soooo …. no one’s reading it. Here’s how to fix that!
Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]
Reading Time: 7 Minutes As a launch copywriter, I consistently help clients and students with sales copywriting as they launch a service, a product, or an entire new website—with that comes great insights that I’m excited to share with you. Today, I’m walking you through 4 ways to take your sales copywriting from pretty good to GREAT for your […]
Reading Time: 7 Minutes Heads up! No one out there (except maybe your mom) is so close to your editorial calendar that they’re reading all the content you’re putting out there—I know, I know I know. 🙂 So, in this blog & video, I’m talking you through my strategies to create more content in less time: here are 5 […]
Reading Time: 9 Minutes Have you ever wondered about the difference between a website launch, service launch and product launch—and better yet, what that difference means for you? Welp, today I’m breaking it all down. [*cue cheesy dance moves*] “I just had a launch, but it didn’t go so well.” ⬅️⬅️ hear this ONE too many times as a […]
Reading Time: 12 Minutes Content buckets rotating through, themes of the month—none of that worked for me as I built my business and tried to create a marketing plan and editorial calendar that drove to revenue. But this did. By the end of this video, I’m telling you how to create a realistic marketing plan and strategy. It’s one […]
Reading Time: 8 Minutes Hey—you. The one who is maybe a *little* bit nervous to launch a website, hit publish on that course, or start that more high end, more expensive service. Come on in: in this blog & video, here’s a launch copywriter’s take on 6 mindset shifts that will help you go BIG and get your new […]
Reading Time: 7 Minutes Shaking things up from my typical content and talking about how I’ve used a prayer journal the past few years to cultivate a practice of prayer—plus I’m giving a review of the Val Marie Paper prayer journal, so you can see how they may help you out like they’ve helped me! If you’re looking for […]
Reading Time: 7 Minutes Here’s something you might not expect: my client management system is a major part of my sales process. Sound like the cart before the horse? Nope. This week’s Youtube episode features a Honeybook tutorial that shows you exactly how I use my client management software, Honeybook, to close my sales. If you think about it, […]
Reading Time: 6 Minutes If you find yourself just a little bit nosy about how other people plan, I think you’re going to like this blog. Back by popular request, I’m walking you through how I set up my Simplified Planner every year. I’ve been away from corporate life and working for myself as an entrepreneur for almost four […]