Reading Time: 10 Minutes Well, you guys know this by now—I’m an open book 😉 which is why I’m walking you through my ~biggest~ launch ever, teardown style. Here’s the catch: this wasn’t a “3rd times a charm” launch…it was EIGHTH times a charm launch… Aaand spoiler alert—I still made a chunk of mistakes. 😬😬 If you’re going into […]

Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]

Reading Time: 10 Minutes

Instagram for small businesses. Making a social media plan as an entrepreneur can be rough: As small business owners, it’s tough to adjust to the ranked algorithmic feed — in lieu of a reverse chronological feed, your thumb glides over an image feed arranged by what the company’s skilled engineers (and computers) think you’ll like.

But you CAN make a plan that works — here are 5 steps to get you kick-started!

Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Reading Time: 8 Minutes If you’re like me, working from home the past couple of weeks has felt like squeezing my work into pretty much whatever pockets of time I can get. With me working from home with no childcare—I had to figure out my new “normal” pretty quickly. 😬😬 I thought I’d totally mastered the art of being […]

Reading Time: 6 Minutes

I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!

Let’s hit it.

Reading Time: 9 Minutes Let’s talk about how you adjust your marketing calendar under extreme economic uncertainty. I’m not sure ANY of us could’ve anticipated we’d be marketing small businesses during a pandemic … but here we are …  (And, yes, I DID say “marketing during a pandemic”—so, yes, it’s an okay thing to do. Promise.)   When all […]

Reading Time: 10 Minutes In this week’s blog, I’m going to bust seven copywriting myths that are floating around out there. Think you’re not a great writer? Odds are you’re believing some things that just aren’t true. As we bust these myths, you’ll learn some of my best tips for business owners to write your own copy and get […]

Reading Time: 7 Minutes You’ve heard me say this before—you can spend all your dollars on ads and try to figure out a better social media strategy—OR you could increase the conversion rate of the traffic and the audience that you ~already~ have.👏👏 You can be *so* obsessed with all these shiny different marketing strategies but not at the […]

Reading Time: 10 Minutes In this video and post, I’m dusting off my crisis communications hat from my PR agency days and talking about how you can equip your creative small business coronavirus-style from a copywriting and communication standpoint. As the COVID-19 times ramp up (and start to affect the economy—did you know 99% of America’s businesses are US, […]