brand story
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Reading Time: 9 MinutesIt’s easier than ever to start a creative small business—yay!—but now branding is one of the most important facets of your business to set you apart from someone who does the same thing. Today we are talking about how to kick off your brand strategy process. Quit worrying so much about finding your brand voice […]
Reading Time: 9 MinutesIf you’re curious about how to write a brand story, keep reading … because like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let’s make sure you have a […]
Reading Time: 6 MinutesEver thought about what your brand voice needs to sound like? Have you written or said things for your business and immediately thought, “Yuck, that doesn’t sound anything like me.” Or worse, that it sounded exactly like you snagged it from someone else’s brand … maybe a little bit because you did? Well, today I […]
Reading Time: 6 Minutes“Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. [bctt tweet=”“Almost all good writing begins with terrible first efforts.” -Anne Lamont” username=”via AshlynSCarter”] When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, […]
Reading Time: 8 Minutes“If you want to explain and know how to tell a business’s story, use story, anecdote, or analogy.” ← I can’t remember where I heard that—or if I just invented it in some conglomeration of inhaling books and media about marketing and story—but I believe it’s true. Storytelling is a business buzzword, but I often […]
Reading Time: 8 Minutes
So Ashlyn, pardon my ignorance, but what do you mean when you say “brand storytelling” for my company?
A sweet client asked me this the other day. Great. Question.
Storytelling looks a lot less like you being the hero than it does your client being the hero — and you coming in as the guide to assist him or her on path to greatness.
Website Launch
Conversion Checklist
NO.3
Google Docs Website Copy Template
NO.2
How to Write Your Launch with AI
NO.1
On-the-house Glass Bubbles
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