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the answer? honeybook.
I get asked constantly about how we manage our client experience:
No credit card required
as seen in
- ashlyn carter
"Considering I run my entire creative small business from a computer and an iPhone, closing the sell with a go-to client management app like HoneyBook isn’t just a luxury … it is the LIFEBLOOD for my business."
grassroots marketing matters.
Even in 2021,
90% of creative industry leads are
word-of-mouth referrals.
Are YOUR clients so obsessed with your
client experience they're spreading the word?
^^ Which means you need to spend less time in the weeds and have a firm onboarding, project, and off boarding process for your clients.
Spend More Time on Your Craft
Word-of-mouth-marketing is our top referral—it's weird to say that as a digital marketer, but it's true. I owe that to our client experience, which starts & ends with HoneyBook.
Get Buttoned-up Processes on Lock
All sales is? It’s showing that you can solve a problem or fill a need another human has. And I don’t think that should feel gross or icky! HB moves my experience off my website, and into a CRM.
Easily Glide From Inquiry to Sold
Letting automated workflows and systems do the selling FOR you so you can go off and perfect your craft is such a powerful, maybe-not-so-obvious sales tool. I promise: take it from a girl who PDF'd .docx files, had no contract, & asked for PayPal for my first few jobs ... that ain't the way to go. You need to look professional no matter your price point.
Look the
part
01
I truly live and die by this tool: it's how clients pay me. I've seen it work for so many different niches in the creative industry, but like any tool, you can’t dip your toe in, you have to get your hair wet. Watch tutorials below how I've done it, so you can shift into selling from your website with ease.
Go
all in
02
I've said to my team if we’re going to charge a BMW-level (aka: $$$) price and ~not~ be Upwork, we need to have a BMW-level (aka: 😍✨) experience. We’re constantly working on it—and HoneyBook time after time helps us give a high-end client experience to our clients. Work to give the most value-packed, the first-in-class, best-in-the-industry experience to your clients—that's one of the sharpest marketing tools of all.
& get the win
experience
client
Coach the
03
Tighten your client workflow with HoneyBook ... on the house.
Grassroots marketing—aka referrals—matters like crazy these days.
How I Send Proposals to Our Potential Clients
BTS of My 2021 Client Onboarding Process
See My Sales Call Workflow Scheduled from Honeybook
It's super easy—and pretty—
to keep client details in one spot.
End the inbox escapades:
How to Write the Perfect Instagram Bio
How to Write the Perfect Instagram Bio
Yes, I do—I get an affiliate kickback for anyone I recommend to HoneyBook. HoneyBook was one of my first business investments in 2016, and I log into it DAILY as a small business owner. I have a VERY firm opinion and policy that if I don't use a tool, I don't recommend it to my audience.
No.1
Nope! Don't worry about entering any kind of code inside HoneyBook to apply your 50% off annual discount or free trial. The link on this page will automatically apply the discount when you visit HoneyBook through this page.
No.2
Sure thing—that’s what Strategy Calls are for. Book one here and I’ll go to town on your work, so you can install and launch stat.
No.3
Strategy Calls are first come, first served based on my calendar. 6 weeks on Brand Story & Website Copy services, 7 weeks on Launch Copy & Email Copy services.
Great copy isn't microwaved, so this isn't a 1-week process: it takes time (mostly for research) ... and copious amounts of coffee). Need something on-demand? Check out The Copy Bar for to-go templates and education.
No.4
If you can dream it, we can map it out: we’ve crafted things like webinar funnels, PLF-style funnels, challenge funnels, 52-week nurture sequences, course onboarding sequences, welcome or nurture sequences, mini-sales funnels, re-engagement campaigns, client experience onboarding templates, and more.
No.5
2 rounds per deliverable, all packages. If we can't get it right during those two rounds, we're not good at our jobs and should probably go find a new hobby that pays.
Strategy Calls? As many as I can crank out in 60 minutes.
No.6
Eh, we've been persuaded in the past. You can try me (bribe me with puppies & food). ;) But we must start with one of our base services–that way, we've put in the research learning what you're about, thus retainer work is more cost-effective.
No.7
You'll get a timeline published and be able to schedule in advance when deliverables for YOUR review will hit your desk. We ask for you to review within 2 business days before it needs to be back to us—that keeps your project clipping along. Other than that? Expect ~1.5 hours of time to brain dump us all you need + your 1 hour kick-off call ... and that's it. We'll handle the rest.
Pressed for time? I don't know what that sensation is like. ;) Jk, jk. Book a Strategy Call, and snag a template or two (we can help determine which ones)—that will expedite the process.
No.8
Yes, I do—I get an affiliate kickback for anyone I recommend to HoneyBook. HoneyBook was one of my first business investments in 2016, and I log into it DAILY as a small business owner. I have a VERY firm opinion and policy that if I don't use a tool, I don't recommend it to my audience.
Do I get paid to promo HoneyBook?
No.1
Nope! Don't worry about entering any kind of code inside HoneyBook to apply your 50% off annual discount or free trial. The link on this page will automatically apply the discount when you visit HoneyBook through this page.
Do I need an Ashlyn Writes code to access the discount?
No.2
The big kahuna packages—Launch Copy & Brand Story typically take about 4-6 weeks, designed to give you my full, undivided attention. I take on a limited number of clients each quarter, meaning you have me on hand for all your questions during our time together.
How long does the process take?
No.3
Whoop! We’d love to keep improving and testing work for you (this is actually our sweet spot). Work past a larger project typically falls into our day-rates, which we can help you book and tackle. Since we're conversion copywriters, we like to track long-term data and go in and get lift on past funnels after some of the dust has settled ... in other words, LEMME AT IT, if you'd be so kind.
What if we need to keep going after our project?
No.4
This is for you if you're ready to stop DIY'ing your copy for your launch and drill-down. It's for you if you're working to scale, and want to see conversions. This is built for creative entrepreneurs, and chiefly women looking to get their business in a place, so they can stop letting it run them (and focus on family, naps, and a good glass of wine!).
Who are your 1-on-1 copywriting services for?
No.5
Copywriting and marketing launch strategy is best reserved once you really know what your offerings are, so I'd recommend a year or two into your business— I don't want you to invest in something, only to have it change soon after!
If a 4-figure price tag is out of the budget (and I get it), reach out to me: you're the VERY reason I work to make copywriting templates and my group courses. You have GOT to be able to explain your value, and that's what you'll be able to do with my plug-and-play tools. If you let us know what you need, we can get the right resource into your hands (it may even be free).
Who are your 1-on-1 copywriting services not for?
No.6
You got it. We know this isn’t cheap, and most of our clients work in seasonal businesses (cough, looking at you wedding pros). In fact, nearly all of our packages are available for payment plans, with the exception of day-rates and hourly rates, which are due upfront. These spots f-l-y, and we only want to work with people who are willing and ready to make that commitment right away.
Can I pay you monthly?
No.7
Ask me about that one time I booked myself out for 6 months—it wasn't fun. We DO tend to book out and fill out limited number of 1-on-1 client spots, so go ahead and reach out if you're interested in working together in some capacity ... but no, I won't send you to a 6 month long waitlist or anything. :)
Do you use your client work for case studies?
No.6
Servant leadership starts with an air-tight client experience for your clients.
Because you're more than "just a freelancer."
