Marketing wasn't the problem. That I could form tackle in my sleep. It came easily ... maybe a little too easily.
Because I didn't know when to stop.
It's pretty tough to be the "work from a place of rest" girl when you realize you can't spit out the sales metrics needed to cover overhead,
salaries, and tithing without looking at a cheatsheet—or call yourself a business owner when you're entirely not sure the percentage
mark-up on service is right.
So, I just hoarded. I never paid myself. I kept it all in the bank account,
terrified that if I started paying myself, it'd run out.
Until I met The Blueprint Model: one of the smartest investments I ever made.
Now that I have boiled down to an art the number of hours each client project takes, understand the profit margin on each service, and have a plan to budget for—not just wants—but dreams we have (hello, lake house for our family by 2030!), I feel freedom in my numbers.
I can write copy that sells more confidently, knowing I won't oversell again.
And that's why I created the Market Sustainably Track, your gift with The Blueprint Model
If you've got a bit of that London style meets J.Crew fun, this one's for you.
It's without a doubt my finance curriculum of choice for creatives like me. Excited to meet you inside the program!