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my story

ASHLYN WRITES

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THE MARKET

TRACK

ENROLL NOW

LEARN MORE

Ready to hit your
numbers—and rest?

Sign up for The Blueprint Model through me & get bonuses to help you build a sustainable business

last chance in 2019!

HOW DID I GO FROM NO PERSONAL BUDGET, NO REGULAR FRIDAY PAYDAYS, & TAKING ON EVERY calligraphy or writing CLIENT FOR FEAR THAT I'D RUN OUT OF BUSINESS MO-JO?

THE STORY STARTS WITH A
DREAM & A LEAP IN 2016.

It was my second full-month of business, when at my first creative conference, I started getting that budget "spending plan" wasn't a 4-letter-word—and I could actually have more financial freedom as an entrepreneur (aaaand make more!) than in corporate America.

But, the story REALLY begins when I went through a program on how to build a financial plan from a business and financial coach named Shanna Skidmore.

Through this program called The Blueprint Model, I went on to:

       + design our home spending plan
       + define the number of clients I can *actually* handle
       + realize how I should be pricing

I'd launched a business as a copywriter and calligrapher, but when I realized I was saying "yes" to nearly every job, not paying myself on Fridays, and still working nights and weekends, I decided to invest in time with Shanna.

And boy, was it worth it.

The more my business grows, the more the q's in my inbox like this:











So, I decided to partner with Shanna for the first time ever and coach 30 women through The Blueprint model. 



& BUILD A FINANCIALLY SUSTAINABLE,
RESTFUL BUSINESS.

i want to watch this transform your life

 "How do I book more high-end clients?" 

"How do you find your numbers?" 

"Am I pricing this right—and then how do I convey that value in my messaging?"

"Even the richest of rich wouldn't pay me what I SHOULD charge to stay in business! How do I market this?"

LISTEN IN AS SHANNA & I TALK ABOUT MY PERSONAL EXPERIENCE INSIDE
THE BLUEPRINT MODEL AND LIFE AS A BPM ALUM

INTERVIEW

Watch the

INTERVIEW

I can teach you how to market your business and sell—but when we pause to think about what you need to sell, and how many jobs you can take on a month, so you can hit your numbers and then rest, I won't build out a course on that.

Because the program already exists!

Shanna kicked off her Northwestern Mutual stilletos and has spent nearly 5 years working exclusively with creative women—you didn't need a business-blueprint building program from me. So, I did something better. I partnered with her to bring in the yin to the yang. 

She kills it with financially planning your business well, and I'll tell you how to market it sustainably. Between the two of us, you have six months of proven mentorship from two creative women who've built multiple six-figure businesses.

She's got you on the numbers, I've got you on the words.

She's got you on the numbers, I've got you on the words.

enroll in the blueprint model via the button below, &
you'll get the Market sustainably mentorship bonus track as my gift to you.

TWO SIGNATURE METHODS

for the price of one.

THE MARKET

TRACK

$997

The Blueprint Model

The Market Sustainably Track

yes! I want both! >

or 3 payments of $750

$1,997 

$997

The Blueprint Model

The Market Sustainably Track

* Distributed after the refund period for The Blueprint Model

Marketing wasn't the problem. That I could form tackle in my sleep. It came easily ... maybe a little too easily. 

Because I didn't know when to stop.

It's pretty tough to be the "work from a place of rest" girl when you realize you can't spit out the sales metrics needed to cover overhead,
salaries, and tithing without looking at a cheatsheet—or call yourself a business owner when you're entirely not sure the percentage
mark-up on service is right.

So, I just hoarded.

 I never paid myself.

I kept it all in the bank account,
terrified that if I started paying myself, it'd run out.








Now that I have boiled down to an art the number of hours each client project takes, understand the profit margin on each service, and have a plan to budget for—not just wants—but dreams we have (hello, lake house for our family by 2030!), I feel freedom in my numbers.

I can write copy that sells more confidently, knowing I won't oversell again.

from un-friday paydays to regularly
scheduled paychecks from me to me.

Until I met The Blueprint Model:
one of the smartest investments I ever made.

And that's why I created The Market Sustainably Track,
your gift with The Blueprint Model

WITH ASHLYN CARTER

The Blueprint Model mentorship program
so your marketing plan and sales copy 
 helps hit that financial goal—so you can rest.

THE MARKET

TRACK

We're linking arms, so after the 12 weeks you're inside The Blueprint Model, you get the added accountability of a marketing copywriter who's not just an alumna, but ready to help you SELL.

+ get mentorship from a has-been who's been through each step
+ attract your dreamboat clients and customers with my tools
+ simplify your sales situation by hearing an outsider's opinion on your marketing messaging
+ connect with me for 1-on-1 support and copy audits
... and then some.

This Blueprint Model process is the exact play-by method I use, and now? I want to be your accountability partner so you can build a business upon defining what "enough" is for you—then market to those high-end clients and customers.

What makes my Blueprint Model bonus different?

... SO NOW?

AND I KNOW HOW TO
WRITE COPY THAT SELLS.

She can build a business & financial plan.

the blueprint model mentorship

timeless
strategies

more live
calls

exclusive
access

01.

02.

03.

04.

lifetime
access

Marketing hustle is real. But once you have your BPM plan, we can design a marketing and PR plan that sells that—hit your numbers, and rest.

Ask me questions as you work through the BPM curriculum, and go deeper on what Shanna covers with a messaging brain picking apart how all this plays out on your website.

I don't do 1-on-1 coaching calls. I don't do copy audits. But for my Copywriting for Creatives and small group coaching groups like this, you're in.

Yup—all the call recordings are yours for life, as well as any updates I make to the 3 AW Shop bonus items you'll get inside the mentorship track. 

HERE ARE THE BONUSES YOU GET FROM ME.

On top of The Blueprint Model,

3 Live
Mentorship Calls

BONUS 01

Want to redefine success and ensure you are building the right business model for the lifestyle you desire?  GOOD! Shanna's going to take you through that process, and thanks to her, you'll be getting your hands on practical financial steps to set up a money plan that serves you well.

But ... can I join you on the journey to getting there? :)  

I've been through this SAME process, and I want to coach you now as an alumna of the program. In these intimate, non-webinar-but-actually-face-to-face style calls, I'll be at the ready to pow-wow together and debrief about your BPM learnings, answer questions, and give my business opinion. Calls are in February, March, and April.

Value: $900

no. 1         5

of

LIVE Marketing & Content Strategy Planning Workshop

Bonus 02:

Thanks to Shanna, you'll get a doable system to stay on track with your finances month-by-month, a pricing calculator for your sales, and a budget breakdown.

But now that you have a shaken up business model, how will you plan your content calendar?

That's where I come in. 

In this 90-minute group coaching call, I'll show you how to plan out your product or service launches, work backwards to create a content calendar, and breadcrumb in buyers to your offerings.

Value: $499

no. 2         5

of

AW Shop Sales
Mastery Kit

BONUS 03

In this bonus, you'll get your hands on some shop favorites—after Feb. 18, I'll send you downloadable info for tools and templates to help you get revved up on marketing.

Inside the AW Shop Sales Mastery kit, you'll get my OR Prep School, Welcome Magazine kit (value $97), and the Welcome Sequence Prep School & Template (valued at $147).

Value: $391

no. 3         5

of

Copy Audit
Jam Sesh

fast action BONUS

What if YOU could stand out with your words on your homepage, about page, services page, welcome magazine, inquiry email, or something else—and have confidence that the copy is pitch perfect? You will, when you know how to nail your personality-packed words with the right marketing message.

In this bonus, the first 15 women to enroll get a recorded audit video: After you work through the bulk of the Blueprint Model, I'll perform a transformational makeover review of your selected piece of copy, submitted the week prior. Blueprint will help you determine your pricing and sales goals, and I'll make sure your words are on track to hitting your new goals.

ONLY 3 SPOTS LEFT!

no. 4         5

of

Money Plan
Feedback

fast action BONUS

You've worked through The Blueprint Model to build a home-hitting money plan with your business's streams of revenue. Love getting eyes on your work? 

For the first 10 women to enroll, I'll provide feedback on your Blueprint Model money plan: ask me your ONE major sales question, get me a copy of your new financial plan (you'll make inside BPM), & get answers to your question and a review from me. 

SOLD OUT!

no. 5         5

of

Click the button below, fill out the form, and hop-scotch over to your inbox: your CFC details are zooming your way! Put a fresh binder on the Publix list: it’s time for some learning.

01.

Carve out time to watch your weekly trainings & your weekly support call: I’m holding your hand through all 10 modules. (Could you watch ‘em all in a day? Sure! X minutes waiting for you inside.)

02.

Click the button below, and click-whirr-whoosh—you'll hit Shanna's Blueprint Model page. Enroll in her program, and internet fairies will note that I sent you through my link.

01.

Carve time over the next 12 weeks for your weekly Blueprint Model work. Then get your post-BPM support from me as we build your financial and marketing plans together.

02.

Flash forward 6 months, and you have an annual path to steward your money well and market your offerings sustainbly, so you can hit those numbers—and rest.

03.

HOW MY BLUEPRINT MODEL
 MARKET               TRACK WORKS

OH, I NEED THAT   

& need a list of everything I need to write

I'm laughing something

OH, I NEED THAT    

& NEED A HOW-TO GUIDE FIRST

I'm starting an email list

OH, I NEED THAT    

COPY FOR MY WEBSITE & DON'T KNOW HOW TO START

I need to write

I'M ASHLYN CARTER.

Have we not formally met?

Creative copywriter, reporting for duty! This is no jack-of-all-trades sitch: I play favorites, and my faves are creatives: I help you turn messy messaging into clear-as-a-bell, conversion-focused copy.

As an educator on stages from Creative Live to The School of Styling, I reach more than 40k people a month through my blog and YouTube channel.

Less than 3 years ago, I was staring out a floor-to-ceiling corporate window, itching to take my calligraphy & writing business full-time, after marketing for companies like Delta Air Lines and Chick-fil-A.

I matched my corporate income in less than a year, and have gone on to build a a half-million dollar business writing copy for clients like Jenna Kutcher, Local Milk, Melyssa Griffin, Katelyn James, Shanna Skidmore, SC Stockshop, Julie Solomon, Desiree Hartsock Bridal, Hilary Rushford, and dozens more.

The Blueprint Model took me from hustled-out, words-girl ...

... to financially secure, numbers-knowing CEO.

And I want the same for you.

Grab the exact mindset shifts I've made that helped me increase my profits 416% in one year.

Breathe deep, darling—this could change everything.

Created by Ben Davisfrom the Noun Project

define what enough looks like for y-o-u

know your project minimum, every single time

Quit taking on work just because it's offered to you

work the plan—and if it's not on the plan, you don't have to do it (!)

Price for profit
knowing the value
of your time, overhead, and mark-up needs

hit your numbers,
& then rest

If you marketed a sustainable business model alongside a financial coach & copywriter, you could ...



Because The Blueprint Model is the foundational business course I'll never build.

Why? Because it already exists.

Instead, I want to mentor and support you as you work through the program I'm an alumna of, then make sure you're building a marketing plan with copywriting that helps you hit your numbers—so you can rest.

And why did I partner with my client,
financial & business coach, and friend Shanna?

"I'm so grateful to put my words in your hands!"

- Lara casey

"This course has been a game-changer for my business. I was so challenged by the exercises to create my mission statement, brand voice, and more. CfC equipped me with a content strategy, unique voice, and showed me how to write so my clients are the hero role in my brand story. I confidently know I’m building a narrative that will carry me forward in my business!"

-Katelyn Vines

"Our sales have absolutely increased since making just a few of just the first tweaks you recommended. 

-sarah chancey

""I can't tell what Ashlyn wrote or what came out of my mouth. I'll take it!"

- Jenna Kutcher

"We love the copy and the organization of it—this is all so helpful, and I can't thank you enough!"

- Laura Hooper Calligraphy

"The fact that I can write from an honest place in SMART way (and see conversion!!!) is so exciting. Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."

- meg burrell

"The fact that I can write from an honest place in SMART way (and see conversion!!!) is so exciting. Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."

- meg burrell

"We sold out a $1,000 coaching program!"

- Jessica Rasdall

If you've got a bit of that London style meets J.Crew fun,  this one's  for you.

Serving creatives so they can walk into their call? That's my heartbeat. Excited to meet you inside the program!

I can't wait

TO SERVE YOU!