Reading Time: 6 Minutes I’ve never done this before! But, why not. Today, I’m going behind the scenes of my latest launch and bringing you a teardown of what went well—and what I’ll do differently next time     One of my mastermind sisters, Emma, reminded me that launching is essentially like the hype build-up before Harry Potter movies […]

Reading Time: 7 Minutes Time for a mailbag question! Let’s talk how to attract high-end clients and wow them through your client onboarding experience—and client contract template. Mailbag inquries are my favorite. 🙂 Today’s question is from Elizabeth of Elizabeth Duncan Events (oy there, Elizabeth!), who asked ze great question below: “The question I’m tossing around in my head […]

Reading Time: 6 Minutes How can you build a beautiful, high-converting landing page QUICKLY? Let’s go. If there’s one thing I love about my creative community, it’s that style isn’t an afterthought. A landing page has gotta work, yeah, but it also needs to give that high-end feel and be a pretty user experience. Today, I’m jumping into no […]

Reading Time: 2 Minutes It is time to talk about showing up on camera. This is a tutorial that’s been requested, so let’s hop to it with a how-to for upping your camera confidence … … and how to getting started on YouTube, from my very own YouTube manager over here in my copywriting business! I’m always jazzed to […]

Reading Time: 2 Minutes In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? Spoiler alert: there isn’t ONE right way or wrong way—in this video, I’m sharing with you why you need to have your ear to the […]

Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]

Reading Time: 6 Minutes

Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?

I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!

Reading Time: 8 Minutes

You’ll learn:

• Why headlines are step 1 in getting clients toward your checkout line
• 3 call-to-action copy formulas to use on your website so you can get more click-throughs
• What a client journey is, and how to write targeted copy to address it
• How to use scarcity to ramp up your sales

My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.

Reading Time: 6 Minutes “Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better website copy. The secret? Non-visual storytelling matters. Today, […]

Reading Time: 6 Minutes

Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.