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Work from a place of rest—not hustle.

a creative business blog

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I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
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Reading Time: 5 Minutes I have a secret—my favorite opt-in I’ve created (and I’ve made about 52 since 2016) is hands down my quiz opt-in. Not because it gets us the most leads organically but because it was the most fun to engineer and build. Which is exactly why I’m walking you through how to build an online quiz […]

Open Post

Email Marketing

How to Create an Online Quiz & Grow Your Email List

Reading Time: 6 Minutes I’m getting a *custom* grown up website for the first time since being in business nearly 5 years (and I’m SO excited). BUT I’m pretty proud that I built an over half-million dollar a year business off a $997 Showit website template from Tonic Site Shop. I know I’ve said it recently, but I’m gonna […]

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Business Tips

5 Secrets to Choosing the Best Website Template

Reading Time: 8 Minutes Let’s talk about website copywriting. Albert Einstein said, “If you can’t explain it to a six-year-old, “then you don’t understand it yourself,” and while he wasn’t talking about brand messaging and website copy, boy, do we tend to over-complicate things. Today, I’m walking you through the 4 pages that you definitely have to have on […]

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Copywriting Tips

How to Plan & Write Your Website Content

Social Media Workflow Tips_AshlynWritesCopywriting

Reading Time: 6 Minutes Let’s talk about social media workflow … because y’all KNOW I love me some workflow action. So, think back: Remember when social media was fun? Yep, me too. Then I realized that running a business that relied heavily on social media for growth meant spending hours on the platform just trying to keep up. Enter […]

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Business Tips

Social Media Workflow Tips and My 2 Favorite Apps

Reading Time: 10 Minutes As a launch copywriter, my team and I pretty much tell potential clients NOT to spend any money on our copywriting, email copywriting, and launch strategy services until they do THIS in pre-launch marketing.👇👇 You’re about to learn exactly how I validated my ideas & hunches to build offerings over the years. I’ve explained this […]

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Marketing Tips

My WINNING Idea Validation Workflow for Pre-Launch Marketing

Reading Time: 8 Minutes “I would love to see a post about your blog post writing process. It is such speed bump for me!” Anyone else? Bueller? Your wish, my command—today, I’m talking alll about my blog writing process, so you can cultivate a blog writing workflow too. I’m a blog grandmother. A young grandmother, but definitely in grandmother […]

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Business Tips

How to Cultivate a Go-to Blog Writing Workflow

Reading Time: 8 Minutes Let’s talk about how to write a pitch email! This video & post is dedicated to the decade of chronologically organized magazines I had neatly sorted under my bed …. until my parents made me throw them all away when I moved out. RIP.   ANYWAY. You may be interested in securing a guest post, […]

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Business Tips

How to Write a Pitch Email for Your Creative Business


Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]

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How To Write ADs: 3 Steps To Write Facebook Ads That Convert Like CRAZY

Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

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Marketing Tips

Can’t Hire a Copywriter for Your Launch? 19 Copy Formulas You Need To Drive Conversions

Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]

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Marketing Tips

5 Underrated Pre-Launch Strategies to Build Buzz in 2020

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 



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