Reading Time: 7 Minutes It’s easier than ever to start a creative small business—yay!—but now branding is one of the most important facets of your business to set you apart from someone who does the same thing.  Today we are talking about how to kick off your brand strategy process. So if you’re just getting started getting paid for […]

Reading Time: 7 Minutes I’m currently in the process of optimizing a client’s evergreen funnels, and after writing hundreds, and hundreds of pages of email marketing copy for clients since I started writing email copy in the corporate world way back in 2011, I know what it takes to get emails to turn into clicks. I this post I […]

Reading Time: 6 Minutes Let’s talk about social media workflow … because y’all KNOW I love me some workflow action. So, think back: Remember when social media was fun? Yep, me too. Then I realized that running a business that relied heavily on social media for growth meant spending hours on the platform just trying to keep up. Enter […]

Reading Time: 6 Minutes I’ve never done this before! But, why not. Today, I’m going behind the scenes of my latest launch and bringing you a teardown of what went well—and what I’ll do differently next time     One of my mastermind sisters, Emma, reminded me that launching is essentially like the hype build-up before Harry Potter movies […]

Reading Time: 7 Minutes Time for a mailbag question! Let’s talk how to attract high-end clients and wow them through your client onboarding experience—and client contract template. Mailbag inquries are my favorite. 🙂 Today’s question is from Elizabeth of Elizabeth Duncan Events (oy there, Elizabeth!), who asked ze great question below: “The question I’m tossing around in my head […]

Reading Time: 6 Minutes How can you build a beautiful, high-converting landing page QUICKLY? Let’s go. If there’s one thing I love about my creative community, it’s that style isn’t an afterthought. A landing page has gotta work, yeah, but it also needs to give that high-end feel and be a pretty user experience. Today, I’m jumping into no […]

Reading Time: 2 Minutes It is time to talk about showing up on camera. This is a tutorial that’s been requested, so let’s hop to it with a how-to for upping your camera confidence … … and how to getting started on YouTube, from my very own YouTube manager over here in my copywriting business! I’m always jazzed to […]

Reading Time: 2 Minutes In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? Spoiler alert: there isn’t ONE right way or wrong way—in this video, I’m sharing with you why you need to have your ear to the […]

Reading Time: 10 Minutes You have #alltheideas … but not a clear, defined path to pump it out in an editorial calendar or marketing & PR plan. A few of my Copywriting for Creatives students asked me this week how I plan out a marketing plan & editorial calendar, and while I talked them through it, I wanted to […]

Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]