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Work from a place of rest—not hustle.

a creative business blog

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I've been called the OG of copywriters for creatives, wink—I hook up women with words as a launch copywriter & brand strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
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Reading Time: 12 Minutes Could a website redesign be the thing that helps you make more money in your business? Maybe, maybe not. 😉 We’re at the end of our own website redesign process, so in this video, I’m going to share with you some website redesign goals + 4 things I’ve learned as I’ve gone through website redesign […]

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Business Tips

FOUR Things I Learned from a Website Redesign

Reading Time: 16 Minutes Warning, spending your time and your hard-earned cash on a brand new website, or even a website refresh or website update may be exactly where you need to be spending said time and money, or it may not be. After all, time sure is money when you’re a creator or a creative entrepreneur and small […]

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Copywriting Tips

Time For a Website Update or Refresh? Ask These 5 Questions to Find Out!

Reading Time: 9 Minutes Do the 3 little letters SEO give you stress? You understand quality conversion copywriting for your website but how does that come together with SEO copywriting? Good quality SEO content writing is KEY to get ready for the Google algorithm 2021 update. Google has a massive Q2 2021 algorithm update rolling out that will begin […]

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Copywriting Tips

My 2021 SEO Copywriting Strategy: How To Start Writing For SEO

Reading Time: 9 Minutes It’s time to put your Instagram pre-launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy in 2021. One of the big vehicles as you execute and turn out your launch copy and content, sure as heck, is social media—Instagram specifically. An email subscriber that gets my […]

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Marketing Tips

How to Pre Launch on Instagram: My 4 Part Instagram Content Calendar Plan

Reading Time: 10 Minutes Do you have a pre-launch marketing strategy? Erica recently asked if I spelled out my pre-launch marketing workflow step by step, what would it look like? Well, here’s the big secret: there’s no silver bullet to a launch. What I’ve learned is you’ve gotta be willing to put in the time and try different strategies […]

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Marketing Tips

My Pre-Launch Strategy: What You Need to Have a Successful Launch

Reading Time: 11 Minutes You’re ready to launch a new business, a new course or even a new one-on-one service but during your pre-launch stage you are trying to figure out how to grow your email list! Anddddd you need to build your email list fast before you launch. I’m going to share with you my go-to email list […]

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Marketing Tips

How to Build Your Email List BEFORE You Launch

Reading Time: 10 Minutes Does the thought of coming up with a year’s worth of email marketing ideas seem completely overwhelming? I remember right where I was when I decided to QUIT focusing so much as an email copywriter on building other people (i.e. clients’) email strategies and focus on my own. But the thought of emailing 52+ times—and having […]

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Email Marketing

45 Swipeable Email Marketing Ideas Your Subscribers Will LOVE

Reading Time: 8 Minutes It takes me about five minutes to structure my email newsletter every week, then another 10 – 15 to bang out a first draft. In this blog, I’m diving into the 6-step email newsletter formula that has helped me not just grow my list but maintain my email list’s growth. The whole “don’t write unless […]

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Marketing Tips

How to Write Better Emails: My PROVEN Email Newsletter Formula

A How To Guide For Tracking Launch Metrics

Reading Time: 8 Minutes Today,  I’m showing you some of the steps to go through to run launch metrics on past launches you’ve had or any upcoming marketing campaigns you’re planning. Because finishing up a launch or a marketing campaign and having NO clue if it was good or bad or worse, feeling like it did not meet your […]

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A How-To Guide For Tracking Metrics That Matter

Reading Time: 7 Minutes Well, it’s a new year. Let’s get that marketing content plan in place right now, so you know exactly what type of marketing content you need to create so you can promote your services and your products, hit those sales goal numbers, and rest. In this post, I’m walking you through an exact piece of […]

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Marketing Tips

My 3 Step Marketing Content Plan Process

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 



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