Reading Time: 8 Minutes Let’s talk about how to write a pitch email! This video & post is dedicated to the decade of chronologically organized magazines I had neatly sorted under my bed …. until my parents made me throw them all away when I moved out. RIP.   ANYWAY. You may be interested in securing a guest post, […]

Reading Time: 9 Minutes Ohhh, ads—yep, we love to complain about Facebook ads, but a lot of us have at LEAST one purchase (right?) we’ve made and love thanks to a well-targeted, well-written ad. When they work, they work. 🙌 I’ve been writing Facebook ads since 2015, and refined a pretty good process for my own copywriting business & […]

Reading Time: 10 Minutes

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Reading Time: 7 Minutes If you’ve been around here for a while, you’ve probably heard me say it—“if you’re not in launch, you’re in pre-launch” … and today’s post is all about how I use that pre-launch period to build buzz for an upcoming launch. I’m a BIG believer in the value of a pre-launch—it plays a significant role […]

Reading Time: 12 Minutes Content buckets rotating through, themes of the month—none of that worked for me as I built my business and tried to create a marketing plan and editorial calendar that drove to revenue. But this did. By the end of this video, I’m telling you how to create a realistic marketing plan and strategy. It’s one […]

Reading Time: 7 Minutes So you know that you’re supposed to grow your email list and you’re working on building that—but the thing is, you can have all the head knowledge and plans, but if you can’t say beyond a shadow of a doubt that your emails are doing their job and helping you market your creative small business […]

Reading Time: 6 Minutes You can do all the good work to write captivating copy that connects with your readers (YAY!) but if you don’t know what keywords to use, odds are those blogs and pages of your website you worked so hard to write won’t bubble up on your good-ol’ search engines. In this SEO copywriting tutorial I […]

Reading Time: 9 Minutes Around here, you’ll typically find me talking about things like words that do the heavy lifting in your business, or how to structure your workdays so you can work from a place of rest not hustle, but today’s post is switching things up a bit. I’m talking about something I recently did in my business […]

Reading Time: 7 Minutes It’s easier than ever to start a creative small business—yay!—but now branding is one of the most important facets of your business to set you apart from someone who does the same thing.  Today we are talking about how to kick off your brand strategy process. So if you’re just getting started getting paid for […]

Reading Time: 7 Minutes I’m currently in the process of optimizing a client’s evergreen funnels, and after writing hundreds, and hundreds of pages of email marketing copy for clients since I started writing email copy in the corporate world way back in 2011, I know what it takes to get emails to turn into clicks. I this post I […]