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Numbers can feel overwhelming, intimidating, and downright joy-stealing. But with costs rising on everything from software to team expenses, knowing how to run a business that pays you (and the bills) without living in constant hustle mode is no longer optional—it’s essential.
watch
on-demand
RECORDED
Friday, jan 24, 2025
Financial Fresh Start: to Make in 2025 to Up Your
Business
free masterclass with ashlyn carter & shanna skidmore
6 Money Moves
Bottom Line
(Without Spreadsheet Meltdowns or Budgeting Burnout)
DEFINE YOUR ENOUGH NUMBER
What you'll discover in an hour with Ashlyn and Shanna
CLICK HERE TO REGISTER →
Register to see how creatives stay in the small business arena & make it look easy—it's because this. We'll also dig into how to pay yourself like the boss you are ... even when sales go on a rollercoaster.
Money systems so simple, they make Marie Kondo proud (& You KNOW I'm a Systems Girlie)
Been there! Forget price shopping your competitors—this black-and-white, hard costs-based method can literally save your bottom line. You'll quit playing The Price Is Right with your pricing after this.
How to spot cash flow drama before it’s a full-on reality TV meltdown Moment
No more trying to calculate your income based on what client project & shop sales are coming in the door. That’s a fast-track to burnout … do this instead.
Plus, learn to set financial goals that feel more Gwyneth Paltrow/GOOP CEO than “just guessing”. 🤷🏼♀️
The financial metric I obsess over (and you should too)!
Money may not be the reason you STARTED your business ... but it’s
the only thing that
in business.
newsflash incoming—
^^ Realizing this has been paramount for me as a copywriter & small biz owner.
Because we know statically, most creative entrepreneurs don’t make it to year 5 or 10. Here's why:
The content creation trap. Podcast appearances. Canva organization hacks. Notion set-up. What your client will say about that last round of edits. Your next reel idea.
Fun things—dare I say GOOD things. But ...
^^ Realizing this has been paramount for me as a copywriter & small biz owner.
Because we know statically, most creative entrepreneurs don’t make it to year 5 or 10. Here's why:
The content creation trap. Podcast appearances. Canva organization hacks. Notion set-up. What your client will say about that last round of edits. Your next reel idea.
Fun things—dare I say GOOD things. But ...
will keep you
They focus on everything BUT the bottom line.
Ashlyn Carter
Tough love toast:
THAT is what keeps us in the game. And no, hear my heart: it’s not all about the money. That's not at alll what I'm saying.
But it IS about what the money provides (besides the bills being paid, and on time). Things like …
Don't get me wrong. Small business is a heckuva lot of WORK. But it comes with incredible financial freedom—IF you can hack it. But I didn't get to this financial a-ha on my own ...
THAT is what keeps us in the game. And no, hear my heart: it’s not all about the money. That's not at alll what I'm saying.
But it IS about what the money provides (besides the bills being paid, and on time). Things like …
Don't get me wrong. Small business is a heckuva lot of WORK. But it comes with incredible financial freedom—IF you can hack it. But I didn't get to this financial a-ha on my own ...
YOUR CREATIVE BUSINESS LIVES
& DIES BY
cash flow.
👶🏻 Paid maternity leaves—3 now!—to snuggle newborns
💸 Write-off loveliness like gasoline, Le Labo candles & workcation
✈️Springing for business class airline tickets (hi, sleep!)
🤔 Sabbaticles (paid) to step away & reassess
📈Tax opportunities + legal loopholes
💙No-brainer “absolutely, I can donate” moments to ministries & organizations I care about
👶🏻 Paid maternity leaves—3 now!—to snuggle newborns
💸 Write-off loveliness like gasoline, Le Labo candles & workcations
✈️Springing for business class airline tickets (hi, sleep!)
🤔 Sabbaticles (paid) to step away & reassess
📈Tax opportunities + legal loopholes
💙No-brainer “absolutely, I can donate” moments to ministries & organizations I care about
Until I worked with Shanna to design a money plan around the way I want to live
Shanna's been a delight to serve as a copywriting client of mine since she first hired me back in 2017 for sales messaging.
But what you may not know is I met her from a place of freak-out-mode. Year 1 in business, I hoarded. I never paid myself. I kept it all in the bank account, terrified that if I started paying myself, it'd run out.
... to REGULARLY schedule paychecks
from me to me.
... not the way the internet tells
me to live.
It changed everything. And that's what I want to you to do for yourself in this LIVE, free workshop.
join us—grab your seat here →
HERE's How I went from un-Friday paydays...
DEFINE your "enough" number & rest.
with Ashlyn & Shanna
The creative's guide to setting a small business money plan, so you can hit the ground running & build true wealth.
I'M IN—CLICK HERE TO REGISTER →
