That’s where I slide in, Wayfarers on/laptop in hand,
Not knowing what to say—or being too idea rich & time poor to clearly craft it—shouldn’t be the thing holding you back from making sales.
Quite frankly, long as your sales message isn’t winning you work, it could ALSO be losing you work.
Because no, your art—and creative brilliance—doesn’t always speak for itself.
(Ouch, I know. It’s enough to make you roll your eyes back so far you can see a speck of ✨roll-on glitter✨ from 2001.)
Get noticed, get leads, and get to launch:
You’re our cup of tea
here: Step into my cave,
I’ve been profiled in a Forbes article, tackled the Creative Live stage, and been featured by media like Southern Living, SELF, Style Me Pretty, and more. For a girl that cataloged InStyle magazines under her bed alphabetically through high school and lived for The Devil Wears Prada, a magazine or press clipping is enough to make me weak in the knees.
Over the years, our boutique agency’s tackled copy for internet darlings like Amy Porterfield, Jenna Kutcher, Katelyn James, and the likes—pardon me while I bend down to pick up all the names I just dropped—but we work on the reg with ridiculously fab business owners just like you ... the ones ready to clarify their story to turn heads (and open wallets).
Because around here, I’m for stewardship of story and sales. Amen and amen.
100+ clients and 8,000+ students later, I’ve pinpointed what helps lock in million-dollah launches (yup, that happened) as a conversion copywriter and brand/launch strategist for creative entrepreneurs.
Before I could notice what was happening,
I’d become the OG copywriter for creatives.
I believe it’s possible to work from a place of rest, NOT hustle (and smart copy lets you do just this).
I don’t believe in hiring a copywriter every time you need messaging: you CAN be your own best salesperson, given the right frameworks.
I don’t keep secrets or formulas to myself: Instead, I aim to have at LEAST 1 free training or tutorial for every topic I’m asked about.
I live outside of Atlanta with my college sweetheart-husband, our baby, & our toddler we’re proud we’ve raised (so far) to love tacos as much as we do. But hey, I’d put down a taco 🌮 to work with someone like YOU.
We operate as a boutique agency, which is a fancy way to say we run zone coverage on client work and customer service: having a team ensures every deliverable is double & triple touched by other communication-strategy lovers.
STICK AROUND LONG ENOUGH & THE GERMAN SHEPHERD DOGHAIR WILL BE STUCK TO YOUR PANTS, TOO.
As an entrepreneur, international speaker, mentor, and marketer, Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She's the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she's pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns.
She’s worked with major brands’ marketing efforts, including Delta Air Lines, Synovus Banks, Ford Fry Restaurants, and supported entrepreneurs including Jenna Kutcher, Amy Porterfield, Julie Solomon, and Beth Kirby of Local Milk. She’s been honored as 30 Under 30 in the Alpha Delta Pi international organization as well. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and have been featured in Forbes, Southern Living, Style Me Pretty, and more. Ashlyn lives outside of Atlanta and convinces her husband, baby, and toddler to go with her to grab tacos weekly.
Don't let us fool you: Rachel is the brain of AW, 150%. Rachel is our Integrator & resident expert in balancing homeschool with work life. Rachel has held several titles in people-wrangling, including project managing, staff writing, elementary school teaching, and ministry work.
Based in Alabama, Rach is mamabear to Lila and Elijah, and wife to Nate. True story: Rachel was my roommate in college, so I not only trust her with being my right-hand girl in the business, but with her discretion on some of our more questionable circa 2011 going-out fashion choices.
Anna cracks the whip on the whackamole game that is small business customer service, and is our resident boy mom expert at large. Anna served as a director of social innovation & client care at a well-known ATL real estate magnate, and was a marketing director of Chick-fil-A (which is the primary source of fuel for all AW team members).
Anna and I first bonded between stroller walk waves living a street apart ... one of my favorite neighborhood memories is still social-distancing margs on her Southern Living-worthy front porch—because of course that's how Anna hosts things. When she’s not making forts in the back yard or wiping sticky popsicle hands, Anna loves getting lost in a book & exploring outside the city with her family.
customer support specialist
Sarah is a copywriter & brand strategist who traded corporate marketing for non-profit communications, and circled the bend to find her place among creative entrepreneurs. She works directly with our clients and coaches our students as a go-to gal for making brands more personality-er.
A rare Orlando native, Sarah spends her free time bouncing between Disney World (she's basically Team AW's Chief Disney Ambassador), sunshine & lake life, and is just a quick drive from the house her mama grew up in—naturally, that I can get behind.
copywriter & strategist
French 75. A cuppa tea in the good china on a random Tuesday night. Good wine. Margaritas. Can I have 4 go-to's?
That I wasn't in college when yacht rock music was Top 40.
90s Country, no contest.
Breton striped shirts 🇫🇷, books about Zelda Fitzgerald, books in general, anxiety hacks, antiques
my redeemer Jesus, Eliza Schuyler Hamilton, my husband, & whomever does Blake Lively's hair
Lilies and hydrangeas.
"Do radiate." My ballet master growing up told us that, it reminds me of Psalms 34:5
PARLOR GAMES—AND, GO!
aw Helped Make $1.2M in Affiliate Program Sales in 7 Days
Her gift is helping to build a true brand through words. I love pulling her into projects because she’s always studying her craft. She’s always tweaking and testing and is never satisfied—that’s a really big deal.
“Ashlyn is the best at what she does—which is why everyone I know wants her on their team.”
When it's time for your words to pull their weight in your business ...
... instead of lying around on the couch watching Netflix,
swiping all your snacks from the pantry/wine from the bar cart—
& generally *not* helping you get those paydays …
Well, well, what do you know, you saucy scrolling minx you:
Ya hit the call-to-action part of the page—
Shop stacks on stacks of proven copy templates perfect for the creative business owner who doesn’t have time to hire a copywriter every time you need words that sell.
Shop Copy Bar
It’s like Netflix binging The Crown, except with business advice. Okay, it’s not like that at all... but snatch up some quick-hit, actionable copy hacks (& spirited sass) in <15 minute video trainings.
Get a front-row seat to sales copy tips & hacks I’m applying to write first-rate/top-shelf funnels for clients, what’s on my desk (and in my earbuds), and what lessons I’ve learned … sometimes the hard way. Hope you’re ok that I’m a little more personal here than I am in social media land. 😜
These emails are read—and swipe filed—by people you probably follow in the creative industry … and you can get ‘em, too.