<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />

Tune In:

I'm a Copywriter, This is My 2024 Email Marketing Stratgy

I'm a Copywriter, This is My 2024 Email Marketing Stratgy

I'm a Copywriter, This is My 2024 Email Marketing Stratgy

Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge. Innovation grit a big data empower. Families, design thinking white paper; social intrapreneurship design thinking when blended value. Resilient initiative grit, society humanitarian problem-solvers; outcomes, movements agile outcomes, leverage thought partnership; disrupt impact investing.

Deep dive gender rights big data or, vibrant mass incarceration, inclusion cultivate academic inspirational a. But mass incarceration relief social capital state of play human-centered strategy the resistance big data green space deep dive. Radical greenwashing segmentation; capacity building think tank.


Because nope, your art—and creative brilliance—doesn’t always speak for itself. (Ouch, I know. It’s enough to make you roll your eyes back so far you can see a speck of ✨roll-on glitter✨ from 2001.) This is where we glide in, Wayfarers on/laptop in hand, with a socks-on-the-hardwood-floor slide that holds its own next to Tom Cruise in Risky Business.

ot knowing what to say—or being too idea rich & time poor to clearly craft it—shouldn’t be the thing holding you back from making sales. Quite frankly, long as your last campaign or sales message isn’t winning you work, it could ALSO be losing you work. 👀

N

start the process now!

Campaign strategy, brand messaging, & conversion copy: we offer                              boutique agency services + educational resources for small businesses.🥂

When it’s time for top-shelf messaging architects,
get you some pencil-pushing brains who do it all.

GET NOTICED, GET LEADS, AND GET TO LAUNCH:

c'mon in the copy cave, we have snacks & dogs. 

full-funnel

BossBabe Forbes Jasmine
Shopify Jenna Creative Live
Amy Southern Living KT Merry
SELF SMP Social Media Today

TRUSTED BY:

Imagery's overrated *ducks for tomatoes*—copy dictates design.

Four

✏️Human-sounding copy ftw: if we wouldn't say it, we don't write it.

Three

Good copy can't fix a bad offer—you know the *thing* itself is good

Two

You're dying to know the blindspots in your message & campaign. We'll tell you.

One

Over the years, our boutique agency’s tackled copy for internet darlings like Amy Porterfield, BossBabe, Jenna Kutcher, School of Bots, and the likes (pardon me while I bend down to pick up all the names I just dropped) but what you may not see? 💃🏻 We work on the reg—yes, daily—with ridiculously fab business owners just like you:

For stewardship of your story—            sales.

and

let's arrange regular words in super cool ways.

86+ podcast features & 22 stages tackled

written for Fortune 100 company marketing materials & national-circuluation publications

professionally writing since 2009, business & agency owner since 2016

B.A. in Journalism & Mass Communication—emphasis in Public Relations, minor in Poli Sci

the tearsheet

had an out of body experience watching The Devil Wears Prada in theaters, a press hit or mag feature is always a bit surreal.

In short, I'll go to bat for small business any day. I'm OBSESSED with figuring out how to get you some 💰 lift on your full funnel. Let's pop a bottle and get the good stories out, starting with yours. 🍾

Before I could notice what was happening, I’d become the OG copywriter for creatives. Couldn't have seen THAT coming with my journalism degree. I built a dynamite team (keep scrolling, you'll meet 'em) to keep up with demand—and we've since sold $1.26M in copy services as a full-fledged copywriting agency.









We believe fiercely in small business.💪🏼 It's the backbone of the economy, and it's our privilege to serve the creative community.

I’ve been profiled in a Forbes article, tackled the Creative Live stage, and been featured by media like Southern Living, SELF, Style Me Pretty, and more. Maybe that stuff matters to you, maybe it doesn't. For a girl that cataloged InStyle magazines under her bed alphabetically through high school &

founder, ceo, & head copy chief

Meet Ashlyn Carter

I left corporate marketing to start my business because I saw the London Underground, “mind the gap” kind of hole in the creative space:

sales copy for people who love the pretty.

240+ clients and 10,000+ students later, I’ve pinpointed what helps lock in million-dollah launches (chyup, that happened) as a conversion copywriter and launch campaign architect for creative entrepreneurs.

never EVER cheats to finish the NYT crossword 🤞🏼

How it started,

The Devil Wears Prada hits theaters. I decide if I'm going to hang up my 🩰 pointe shoes, it's for j-school. Dad asks me to stop chronologically filing magazines under my bed because the weight of 192 glossy magazines is threatening the first floor. 

Corporate marketing & PR by day, wedding calligraphy by night. TL;DR, I'm stressed, Wes proposes, we get married, & I go into partial hospitalization for an eating disorder & anxiety.

2006

2010

2016

Journalism degree 🗞️ in hand, I head out for my first job—where I meet McKenzie Lawson & Sarah Giguere, who now work for AW. #win

I peace out ✌🏼 on corporate life (love it, f'real) to do something better for my mental health. Spot the Ashlyn-sized gap in the market: sales messaging for people who love the pretty. Book out. Launch Copywriting for Creatives.

2015

how it's going

Keep going

First copywriters hired. Agency forms. Stages booked. First copy template shop launches. Take first sabbatical. Decide this is fun, why not try to grow our family, too. 👶🏻

The Copy Bar Collective membership + copy subscription service launches after THREE (yup.) years in the making to 500+ members.

2017

2020

2024

First year we hit $1M in sales, which is weird. Blame it on the gig economy explosion. Lots of tears, lots of pivots, we survive. Cult-classic AW products like Primed to Launch & the Sweet 16 Sales Page Template hit shelves. 

Back to work after baby #3 & moving the business back to my hometown (& a few streets over from where F. Scott & Zelda's home). LFG!

2023

today!

GO-TO DRINK?

Greatest regret?

fave spotify playlist?

what do you collect?

personality type?

go to travel destination?

WHAT'S YOUR MOTTO?

French 75. A cuppa tea in the good china on a random Tuesday night. Good wine. Margaritas. Can I have 4 go-to's?

That I wasn't in college when yacht rock music was Top 40.

Classy cocktail, 90s country, light academia, In Nancy Meyers' Kitchen, Okay Holden Caulfield, relax.

Breton striped shirts 🇫🇷, books about Zelda Fitzgerald, books in general, antiques

ENFJ, but pretty big introvert. Never done the Enneagram test before. Artsy but analytical.

The Alabama coast, France, & being a +1 on my husband's golf course bucket list trips

"Do radiate." My ballet master growing up told us that, it reminds me of Psalms 34:5

PROUST QUESTIONNAIRE

just like the backcopies of vanity fair magazine—let's play

The

case studies · case studies · case studies
 · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · CASE STUDIES · CASE STUDIES · CASE STUDIES · CASE STUDIES ·  · MEET THE TEAM · meet the team · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM ·  · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · CASE STUDIES · CASE STUDIES · CASE STUDIES · CASE STUDIES · · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · MEET THE TEAM · CASE STUDIES · CASE STUDIES · CASE STUDIES · CASE STUDIES · 

We operate as a boutique agency, which is a fancy way to say we run zone coverage 🏈 on client work and customer service: having a team ensures every deliverable is double & triple touched by other communication-strategy lovers.

STICK AROUND LONG ENOUGH & THE GERMAN SHEPHERD DOGHAIR WILL BE STUCK TO YOUR PANTS, TOO.

Meet           Team

the

executive assistant
customer delight manager
head of agency & copywriting strategist
copywriting strategist & SEO expert

Read Bio

Read Bio

Read Bio

Read Bio

We love email marketing 📧 & copy so much one time we built our own server. It's casual.

Nerd ninja skills: SEO, conversion design, offer strategy, website optimization

Cut our teeth in commercial advertising, national publication PR,  & email in the days before IG even existed 

You've *prob* seen our work in the wild before—we've written for prestigious pubs & clients 😎

We sic a crew of multiple writers on EVERY project (& have since 2016)

Degrees (bachelors & masters) in journalism, education, human science, & counseling. 

We've got the street cred.

fine. whatever. yes hi we think reading the dictionary is fun.

Next

Our Philosophy

Every inch of copy should be worth the price of entry (i.e., the click).

If it’s not fun to read, we don’t want it. Oui, people still reading long copy, btw. They don’t read BORING copy. Even if they’re not purchasing from your email or sales page, we think it should do one of the big 4: entertain, educate, inspire, or inform. Whether they buy or not, we believe in well-placed wit, disruption, & head-turns.

We’re also kinda known for squeezing more personality out of you than you knew you had. No, we can’t give you an X factor or assign you a personality… we’re not the Lord on high, for crying out loud. But so long as folks want your offer, we can get close in our copy by defining your Onlyness Factor & nailing your voice on paper.

Ethical marketing > all other marketing. Full stop.

There’s a reason our crest for The Copy Bar Collective says “logos et veritas”—for writing & TRUTH. Slick, straight up LYING marketing ploys need not apply.

We’re down to twist the knife & pull the sales psychology levers, but always remembering that there’s a human being on the other side. We’re for making money to help people. If it can’t be proven or isn’t ethical, we won’t type it. Integrity always.

We’ll call your blind spots (even if it makes us uncomfortable). We’re down for the spicy hot take (even if it makes us unpopular). If the offer isn’t stacking up in your ecosystem, if the price seems off for industry standards, if the sequence is missing a few emails, we’re calling it on the carpet. We hear a lot of “you should call yourselves launch/business strategists, not copywriters.”


Maybe we should. But we also believe that a good copywriter always questions the narrative. Copywriters make good lawyers and lawyers make good copywriters for a reason. 

We write with courage & class.

It’s the Mark Twain rule of law in action.

Every word should stab.

This is empathy marketing: listening to your audience, mirroring their emotions back to them. 

Your voice matters—but your prospect’s voice matters a leetle bit more. 

Yes. 90% to 94% of your message is communicated with imagery. But the remaining part is what gets them OVER the finish line—aka gets you paid. And we won’t  

Conversion copy should never die on the hill of “I just wanted it to be pretty.”

05

04

03

02

01

Click a No. to
  read about the
Chronicle values

The Montgomery Guide

I crack open my laptop daily in my Alabama hometown. Birthplace of Zelda Fitzgerald and Nat King Cole, the Deep South city's got swagger & is a must-visit for any history buff. Here are the spots I rattle off to anyone passing through.

IF YOU EVER FIND YOURSELF IN THE NEIGHBORHOOD...

The Shopping List

- ZELDA FITZGERALD

"She quietly expected great things to happen to her and no doubt that's the one reason why they did."

Frenchie’s (4 French 75s to choose from—say less, I know)

Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge.

ASHLEY PARISH

Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge.

The Legacy Museum sites

Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge.

F. Scott & Zelda Fitzgerald Museum

Cocktails

You can take courses. But nothing beats binging a healthy stack of old faithfuls & rewriting sales letters. Anyone that asks me about becoming a copywriter, I recommend adding Add these books to your TBR shelf stat.

Gifts for Home

Melissa Warnke’s candles

Vintage Cafe for coffee & b'fast

Martin’s Restaurant

El Rey Burito Lounge for tacos

Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular unprecedented challenge.

Restaurants to Try

shop our trainings

book a discovery call

view our services

Totally ~*done-zo*~ with rage deleting
drafts & staring at the blinking cursor?

Step inside our copy cave.

(we have snacks & dogs.)