In today’s video, I’m bringing you one of my most-asked questions: how to write captions for Instagram.
Ohhh, Instagram, right? As creative entrepreneurs, we get a lot of business through the app, but at the same time, I’m always first to raise my hand and remind you it IS possible to build a successful, super-profitable business without 10K (or even half that) followers.
I’ve mentioned before that follower count can be a vanity metric we get hung up on, and instead, I want you to focus on how to write captions for Instagram with better copy—so those loyal followers you DO have connect deeply with your story, and you build an authentic, organic, following.
In the video below, I’ll tell you step-by-step tips how to write captions for Instagram, from the #1 mindset shift you need to make, to how to create a copy swipe file for Instagram, to how to match those words with your photos, it’s all inside this Instagram caption tutorial.
Oh, and don’t forget your Caption Copy Tips for Creatives FREE workbook with Instagram caption templates inside!
I mention a few resources in the video, and wanted to make sure I link them here—plus a few more!
- 19 Copywriting Formulas to swipe & use in your creative small business (one of my most pinned blogs)
- Plann App, the tool I use to well, hoard photos
- iPhone Notes app
- Jenna Kutcher’s The Instagram Lab course (and yes, I wrote the copy for my sweet friend and client, but I promise I actually went through the program’s content, too—Jenna actually made me LIKE Instagram again with this program!)
If you want more of my weekly trainings like this, click here to subscribe to my YouTube channel.
Oh, and want a bit more on how to write captions for Instagram?
Grab my FREE workbook called Caption Copy Tips for Creatives, a 10-page guide so you can figure out how to write captions for Instagram once and for all. I’ve included info on why copywriting matters on the app, my process for writing captions, 11 caption “party starter” templates to get you going, and a boatload of call-to-action swipeable copy.
It’s alllll yours for free, right here! 👇🏼