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May 25, 2018

The Copy Snippet Your Website Needs: What You May Not Have Known About Your Privacy Policy

Reading time: 3 min.

Today, I want to talk to you about the little bit of copy your website ABSOLUTELY must have … your GDPR-ready privacy policy!

I got a text from my friend Taylor (hey, Tay!) this afternoon that felt all too much like a couple of years ago when I was starting my business:

“So what would you say to a new biz owner or blogger who hasn’t launched yet 🙋 … especially about this new GDPR thing? I don’t have a single subscriber so I don’t want to drop money on a privacy policy if I really don’t need it yet.🤷‍♀️My head hurts.”

Taylor, thank you for saying what everyone wonders at some point:

a) do I need to spend cash on a privacy policy and

b) does the GDPR affect me as a blogger or small business owner.

Short answer, yes and yes.

Long answer, read on to find out why and how. 😉

GDPR privacy policy

 

Watch the Video


What Is a Privacy Policy?

Your terms and conditions is like the contract or agreement you have with your readers … the privacy policy is the part of that that gives transparency on how you’re actually using the information you’re gathering.

If you read blogs or use the internet (okay, so that’s everyone in 2018), then you know that you leave little breadcrumb bits of your personal information behind when you visit. Things like your IP address, location, your name (or username), and email.

Make a purchase? Now there’s even more personal information that can be collected.

And that’s all okay! That’s how we do businesses and interact these days.

Here’s where a privacy policy comes into play: A privacy policy informs your visitors what information is collected from them when they visit your site, click on your pretty call-to-action copy around your website, subscribe to your email list, and how you use that information (ie: emails for your newsletter).

It also gives details on who else has access to the information—any affiliates or third-party companies that hold that info (think tools like HoneyBook, ConvertKit, Paypal, Stripe, etc.).

Related: How Decision Fatigue Affects Your Call-to-Action Buttons (& What to Do About It)

They’re out in the open, and you should be able to view them on any website—look for it in the footer.


3 Reasons You Need a Privacy Policy on Your Website

Now that you know what it is, here are 3 reasons you really need one.

One: It’s legally required

The Federal Trade Commission (FTC) requires that any web page collecting information from consumers and/or that uses cookies have a privacy policy available to visitors.

Not to mention having one builds a greater sense of trust with your readers and makes you look more professional.

Two: You don’t have to freak out about including EVERYTHING.

Don’t stress too much about making sure your policies cover every tiny thing. Now, here’s where I’ll plug that it’s safest to use a template used by an attorney .. You can always update them as you go along.

Here’s the one I recommend from my friend and business lawyer Christina Scalera >>>

You’ll want to add copy that says “last updated” and make sure you have a clause in the copy saying you have the right to update any time.

Three: The GDPR is a thing now.

The General Data Protection Regulation includes new regulations put out by the European Union that we’ve gotta comply with.

Here’s how you know if you need to comply to GDPR regulations: You sell or market to EU country customers.

Basically, there’s a 99.999% chance that’s you, unless you’re blocking EU traffic from your website. And even then, who knows when other countries or regions will roll out similar internet protection measures. Verdict? Might as well comply with a GDPR privacy policy!

BUT, just the GDPR privacy policy alone doesn’t make you compliant like it used to in the good ol’ days, so make sure you get yourself in full compliance. 

It’s easier than you think. Here are my top 5 favorite resources I’ve found on getting compliant:

  1. This GDPReady™ Bundle, terms & conditions + privacy policy + swipe copy + how-to videos + checklist on installing and updating your whole website. I invested in this and it’s worth every penny!
  2. This GDPR-ready general terms & conditions + privacy policy, if you don’t need bells and whistles
  3. GDPR compliance checklist, if you really get it all and just want a quick checklist
  4. Amy Porterfield Podcast Episode on GDPR for Entrepreneurs
  5. The actual guidance from the UK’s ICO website (closest to the horse’s mouth!)

The moral of the story? Privacy Policies and Terms of Conditions are important. You NEED this copy snippet on your website! Click below to shop the GDPReady™ bundle from my own business lawyer—it’s the very same one I used to get my GDPR privacy policy ducks in a row over here.

Oh … and it’s 40% off through Memorial Day! 🙌👇

 

Hey, y'all! I'm Ashlyn.

Freshly sharpened pencil bouquet ready, I'm here to make sure you stand out as a copywriter and calligraphy. I help women like you steward your story well, so you can work from a place of rest—not hustle.

free mentoring? yes, pls.

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