Reading Time: 2 Minutes In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? Spoiler alert: there isn’t ONE right way or wrong way—in this video, I’m sharing with you why you need to have your ear to the […]
Reading Time: 10 Minutes You have #alltheideas … but not a clear, defined path to pump it out in an editorial calendar or marketing & PR plan. A few of my Copywriting for Creatives students asked me this week how I plan out a marketing plan & editorial calendar, and while I talked them through it, I wanted to […]
Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]
Reading Time: 6 Minutes
Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?
I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!
Reading Time: 8 Minutes
My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.
Reading Time: 6 Minutes “Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better website copy. The secret? Non-visual storytelling matters. Today, […]
Reading Time: 6 Minutes
Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.
Reading Time: 11 Minutes Your website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]
Reading Time: 8 Minutes We’ve all been at the cocktail party or family event when someone asks “now what is it that you do?” (Awkward.) Figuring out how to explain what you do for a living isn’t the easiest task in the world. Meghan C. sent in a blog request saying, “I struggle with explaining what I do without […]
Reading Time: 7 Minutes Let’s talk about how to write a pitch email! This video & post is dedicated to the decade of chronologically organized magazines I had neatly sorted under my bed …. until my parents made me throw them all away when I moved out. RIP. ANYWAY. You may be interested in securing a guest post, a […]