<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=658263587654409&ev=PageView&noscript=1" />

Welcome to

THE BLOG!

I'M HERE TO HELP YOU STEWARD YOUR STORY WELL.

Want to find out your online voice vibe in under 60 seconds?

start the quiz now

Created by Christian from the Noun Project

I'M ASHLYN

Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life.
 
Learn more about my story >

Hey there!

LET'S PARTY:

WANT FREE TIPS EACH FRIDAY? GET THE WEEKLY DOGEAR

hit the shop

Browse the templates

I'M ASHLYN

Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life.
 
Learn more about my story >

Hey there!

LET'S PARTY:

WANT FREE TIPS EACH FRIDAY? GET THE WEEKLY DOGEAR

hit the shop

Browse the templates

TO THE DOGEAR

subscribe

I do this thing where each Friday, I send out tips, tricks, and more—plus, you'll be the first to know about new products and events!

The

VIEW OUR TRAVEL PHOTO ALBUM >

November 13, 2018

Reading Time: 4 MinutesThis post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]

The

VIEW OUR TRAVEL PHOTO ALBUM >

October 24, 2018

Reading Time: 6 Minutes

Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?

I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!

The

VIEW OUR TRAVEL PHOTO ALBUM >

October 22, 2018

Reading Time: 8 Minutes

You’ll learn:

  • Why headlines are step 1 in getting clients toward your checkout line
  • 3 call-to-action copy formulas to use on your website so you can get more click-throughs
  • What a client journey is, and how to write targeted copy to address it
  • How to use scarcity to ramp up your sales

My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.

The

VIEW OUR TRAVEL PHOTO ALBUM >

October 15, 2018

Reading Time: 6 Minutes“Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better website copy. The secret? Non-visual storytelling matters. Today, […]

The

VIEW OUR TRAVEL PHOTO ALBUM >

October 8, 2018

Reading Time: 6 Minutes

Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.

The

VIEW OUR TRAVEL PHOTO ALBUM >

September 24, 2018

Reading Time: 11 MinutesYour website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]

The

VIEW OUR TRAVEL PHOTO ALBUM >

September 14, 2018

Reading Time: 8 MinutesWe’ve all been at the cocktail party or family event when someone asks “now what is it that you do?” (Awkward.) Figuring out how to explain what you do for a living isn’t the easiest task in the world. Meghan C. sent in a blog request saying, “I struggle with explaining what I do without […]

The

VIEW OUR TRAVEL PHOTO ALBUM >

August 10, 2018

Reading Time: 7 MinutesLet’s talk about how to write a pitch email! This video & post is dedicated to the decade of chronologically organized magazines I had neatly sorted under my bed …. until my parents made me throw them all away when I moved out. RIP. ANYWAY. You may be interested in securing a guest post, a […]

The

VIEW OUR TRAVEL PHOTO ALBUM >

July 24, 2018

Reading Time: 6 Minutes“I would love to see a post about your blog post writing process. It is such speed bump for me!” Anyone else? Bueller? Your wish, my command—today, I’m talking alll about my blog writing process, so you can cultivate a blog writing workflow too. I’m a blog grandmother. A young grandmother, but definitely in grandmother […]

The

VIEW OUR TRAVEL PHOTO ALBUM >

June 11, 2018

Reading Time: 2 MinutesStarting my YouTube channel was one of the SCARIEST things I decided to do as 2017 came to a close, but I *knew* I wanted to educate beyond just blog posts and other free content. I wanted to show up for my people. Sometimes, that involves getting risky—for me, that meant turning a camera on […]