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I'M ASHLYN

Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life.
 
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Reading Time: 2 Minutes It is time to talk about showing up on camera. This is a tutorial that’s been requested, so let’s hop to it with a how-to for upping your camera confidence … … and how to getting started on YouTube, from my very own YouTube manager over here in my copywriting business! I’m always jazzed to […]

Business Tips

10 Things To Do If You Want to Start a You Tube Channel

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Reading Time: 2 Minutes In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? Spoiler alert: there isn’t ONE right way or wrong way—in this video, I’m sharing with you why you need to have your ear to the […]

Business Tips

Should I List My Prices on My Website? How to Display Pricing in Your Copy

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Reading Time: 10 Minutes You have #alltheideas … but not a clear, defined path to pump it out in an editorial calendar or marketing & PR plan. A few of my Copywriting for Creatives students asked me this week how I plan out a marketing plan & editorial calendar, and while I talked them through it, I wanted to […]

Business Tips

Marketing & PR Planning 101: How to Build an Editorial Calendar

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Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]

Copywriting Tips

3 Facebook Ad Copy Tips to Get You Started Copywriting

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Reading Time: 6 Minutes

Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?

I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!

Business Tips

How to Write Copy with SEO in Mind

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Reading Time: 8 Minutes

You’ll learn:

  • Why headlines are step 1 in getting clients toward your checkout line
  • 3 call-to-action copy formulas to use on your website so you can get more click-throughs
  • What a client journey is, and how to write targeted copy to address it
  • How to use scarcity to ramp up your sales

My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.

Copywriting Tips

How to Make More Money with Better Website Copy

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Reading Time: 6 Minutes “Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better website copy. The secret? Non-visual storytelling matters. Today, […]

Copywriting Tips

The #1 Secret to Better Website Copy: How to Weave in Storytelling Well

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Reading Time: 6 Minutes

Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.

Copywriting Tips

Honing in on Your Why: How to Write Core Values for Your Business in 5 Steps

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Reading Time: 11 Minutes Your website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]

Business Tips

Top 5 Copywriting Mistakes You’re Making (+ Surprising Makeovers to Fix Them)

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Reading Time: 8 Minutes We’ve all been at the cocktail party or family event when someone asks “now what is it that you do?” (Awkward.) Figuring out how to explain what you do for a living isn’t the easiest task in the world. Meghan C. sent in a blog request saying, “I struggle with explaining what I do without […]

Business Tips

MEGA-POST: How to Explain What You Do for a Living in 5 Steps

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

LET'S PARTY:

I'M ASHLYN

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