Reading Time: 6 Minutes I’ve never done this before! But, why not. Today, I’m going behind the scenes of my latest launch and bringing you a teardown of what went well—and what I’ll do differently next time One of my mastermind sisters, Emma, reminded me that launching is essentially like the hype build-up before Harry Potter movies […]
Reading Time: 6 Minutes “Funnel.” It’s uh, kinda a sexy word in marketing these days. Amen? But … what if I told you there’s one sales funnel I’d tell you to put in place as you kick your creative business into gear? Or, one sales funnel that—even if you’ve already got it locked-and-loaded, you need to be taking a […]
Reading Time: 11 Minutes Your website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]
Reading Time: 6 Minutes I *almost* wanted to call this article about editing your copy “you’re a better writer than you think.” BUT I figured despite my vote of confidence, there’s someone out there who isn’t a better writer than she thinks. So, by default, just know you likely have my fist-bump injection of confidence. 😉 While I […]
Reading Time: 9 Minutes
Here are the 28 templates to have in your arsenal to keep your tone and voice tight and on the money, friend.
Reading Time: 7 Minutes What can you do to finally get over that fear, write better newsletters, and be confident that your audience and readers are going to soak up all the great content that you have for them? Today, I want to give you 5 ways you can write better newsletters for your creative business. Hang out in […]
Reading Time: 1 Minute Have you ever had an email subscriber hop on your list … just to grab the freebie and peace out once you send a weekly newsletter? Yup, it happens to us all. Which stinks, because you’re just burning the midnight oil to build your list for your upcoming pitch or offer, and it just stays […]
Reading Time: 4 Minutes
Well, as a copywriter, my goal is to talk to your tribe slash those interested in your services … not trick a robot (or yourself) into a big number on your email marketing account.
There’s on thing-you-need-to-do-for-an-engaged list that isn’t spoken of quite so often.
Cleaning uninterested people off your email list! Here’s how.
Reading Time: 5 Minutes
So you bought ConvertKit, started a free Mailchimp account, or are just DIYing a launch. And now, you’re ready to do something beyond just send out a monthly newsletter.
First things first: I always recommend serving your audience for upwards of 5 months before kickin’ in gear with a BIG launch, but you can absolutely start off with something smaller!
Here’s how to write a little email funnel to your service, package, or product!
Reading Time: 6 Minutes
So you’ve come around to the idea that you *need* to build an email list for your creative small business.
You bought stock — I mean — you INVESTED in an email marketing platform (listen, $30 a month for something when you’re just barely building your email list is a tough sell, I know! I’ve been there). What next?
Take it from me: here are 9 email marketing tests that will stand the test of time and algorithm changes!