Figuring out how to write headlines that sell (or subheadlines) for a homepage isn’t the easiest of tasks: I mean, I may or may not have walked away from my computer last night to grab a shower and glass of wine when I was stuck on subheadline deck copy for a wedding photographer’s website copy. And […]
Linktree bounced into our creative entrepreneurial periphery Tigger-style a few months ago: but when it comes to how to use Linktree well in your Instagram strategy, you may be bottlenecking your conversions. Today, we’re going to make sure you turbo-charge that Instagram conversion funnel, starting with that “link in bio” piece—your Linktree or bio link. […]
Here are the 28 templates to have in your arsenal to keep your tone and voice tight and on the money, friend.
Have you ever had an email subscriber hop on your list … just to grab the freebie and peace out once you send a weekly newsletter? Yup, it happens to us all. Which stinks, because you’re just burning the midnight oil to build your list for your upcoming pitch or offer, and it just stays […]
As a sales copywriter, I get asked a lot how long it takes me to write copy for a long-form sales page. Answer as of today? One took 3.25 hours, one took 2.5 hours. That includes data-mining and researching to delve deep into the mind of what my client was after: she’s a wedding photography educator […]
Writing website copy for creative entrepreneurs makes me the happiest … but I’m always telling my clients I want to teach them to fish, so to speak. This past week I was on a call with a big-sister type entrepreneur I look up to a lot, complaining about my inbox and needing more of my […]
How do you write Facebook ad copy? Well … it’s a bit different than website copy or email marketing copy. When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d use for a sales page, though many […]
Suffice it to say I waltzed into my second Copywriting for Creatives launch week wide-eyed and nerve-wrecked about my own launch copy. I’ve been labeled a go-to “launch copy girl,” the copywriter behind launches for clients with lists of 30K+++ (and smaller lists of 2K!), helping marionette the psychology behind multiple six-figure launches. (Hear my […]
In my experience, I’ve found 4 major myths that trip up creatives when it comes to their brand message.
I’m going to debunk those myths now, and show ya how to switch ’em up with TRULY effect strategies that will reward your hard work, make you not hate writing, and help get you paid.
Read on to find …