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I'M ASHLYN

Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life.
 
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Reading Time: 5 Minutes I’ll admit it … I’ve probably never met a personality test I didn’t like. Can you relate? Today I’m going to show you start to finish how to get ramped up adding personality to your copy—and yes, as an Enneagram 1, this will be clear and detailed as I can make it in a blog […]

Copywriting Tips

Find Your Brand Voice: How to Add Personality to Your Copywriting

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Reading Time: 6 Minutes Let’s talk about how to generate content ideas for all those copy needs in your creative small business. I’ve learned so many ninja tricks for never running out of things to say … and I’ve kinda always wanted to make this video because I nerd out a bit on the systems behind bulk content writing. […]

Copywriting Tips

Never Run Out of Things to Say: How to Generate Content Ideas

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Reading Time: 5 Minutes Today, I’m going to break down some of the copywriting exercises I challenge myself to do for client work AND my students to do for themselves. Pencils up? Let’s go. When you have a creative small business, the writing never really stops, yeah? It goes FAR beyond your website words—emails, captions, newsletters, and more. Sure. […]

Copywriting Tips

7 Quick Exercises to Help You Write Better Copy

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Reading Time: 6 Minutes Had to shake out my nerves to share some of this! As a copywriter, I write marketing words that has made other creatives and businesses (and my own) a lot of sales … …yet I’ve made SO MANY mistakes along the way. Y’all have been asking for more behind the scenes/messy stuff, so let’s do […]

Copywriting Tips

4 Website Copywriting Mistakes You Need to Stop Now

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Reading Time: 6 Minutes “Funnel.” It’s uh, kinda a sexy word in marketing these days. Amen? But … what if I told you there’s one sales funnel I’d tell you to put in place as you kick your creative business into gear? Or, one sales funnel that—even if you’ve already got it locked-and-loaded, you need to be taking a […]

Business Tips

The Most Important Email Funnel Your Business Needs

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Reading Time: 2 Minutes In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? Spoiler alert: there isn’t ONE right way or wrong way—in this video, I’m sharing with you why you need to have your ear to the […]

Business Tips

Should I List My Prices on My Website? How to Display Pricing in Your Copy

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Reading Time: 5 Minutes This time last year, it was SNOWING outside my window in Atlanta, Georgia—we’re not getting that treatment now, but brrrr … it’s time to talk about how to write holiday marketing copy. If you’re like me, this time of year, you want to wear ALL the cozy socks, curl up with a good cup of […]

Copywriting Tips

How to Write Your Holiday Marketing Copy in 3 Steps

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Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]

Copywriting Tips

3 Facebook Ad Copy Tips to Get You Started Copywriting

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Reading Time: 6 Minutes

Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?

I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!

Business Tips

How to Write Copy with SEO in Mind

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Reading Time: 8 Minutes

You’ll learn:

  • Why headlines are step 1 in getting clients toward your checkout line
  • 3 call-to-action copy formulas to use on your website so you can get more click-throughs
  • What a client journey is, and how to write targeted copy to address it
  • How to use scarcity to ramp up your sales

My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.

Copywriting Tips

How to Make More Money with Better Website Copy

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

LET'S PARTY:

I'M ASHLYN

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