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I hook up women with words as a conversion copywriter and launch strategist. Even while raking in more than 7-figures since I've been at it, I believe working from a place of rest (not hustle) IS possible—and I want the same for you.
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Reading Time: 8 Minutes Today, I’m sharing my review of HoneyBook—the client relationship management tool I’ve used since 2016! This little workhorse tool has helped me collect nearly $250K in my small business over the past 2.5 years. I tried loads of systems to streamline accounting and client workflow the first few months after I quit my corporate job. I’d been serving brides for years […]


5 Tips to Get Started with Honeybook

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Reading Time: 7 Minutes Somebody told me once that you grow into your own advice. I started my business day 1 by saying I wanted to work from a place of rest—not hustle. Hustle’s my go-to, my shotgun rider, my arm-in-arm comrade … it’s a good thing, but in my past it’s been the ultimate thing. Hustle serves its purpose for […]

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The Surprising Way to Make More Money in Your Business

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Reading Time: 2 Minutes In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? Spoiler alert: there isn’t ONE right way or wrong way—in this video, I’m sharing with you why you need to have your ear to the […]

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Should I List My Prices on My Website? How to Display Pricing in Your Copy

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Reading Time: 8 Minutes Let’s talk loud and proud about the thing you’re not supposed to talk about: MONEY. Today, I want to dig into how to figure out how much to pay yourself as a creative entrepreneur. It’s something I struggled with and messed up, and had to work really hard to get on the right track as […]

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How to Pay Yourself as a Creative Entrepreneur

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Reading Time: 10 Minutes You have #alltheideas … but not a clear, defined path to pump it out in an editorial calendar or marketing & PR plan. A few of my Copywriting for Creatives students asked me this week how I plan out a marketing plan & editorial calendar, and while I talked them through it, I wanted to […]

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Marketing & PR Planning 101: How to Build an Editorial Calendar

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Reading Time: 10 Minutes Last week I talked about the 10 biggest mistakes I’ve made as a business owner, and today, I’m telling you the 13 BEST things I’ve done for my business! This is the first time I’ve felt comfortable sharing some of these things, so here goes nothing. 🙂 Why am I sharing so much of this? […]

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The 13 Best Things I’ve Done for My Creative Business

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Reading Time: 10 Minutes I’m going there—today, I want to talk about small business investment tips that have worked for me. My friend Stacey (a side-hustling stationer buddy with a sweet day-job as a campaign manager at a major non-profit fundraising agency) and I crunched over leaves after work yesterday in sneaks on a walk around our neighborhood. “I […]

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Where to Spend Your Money as You Build a Creative Biz: Small Business Investment Tips

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Reading Time: 9 Minutes Today, I’m gonna get personal. I don’t want to share only the polished, filtered version of being a creative business owner, because it’s anything but. My team, my husband, my mom … heck, I will be the first to tell you I constantly mess up! Here, I want to share with you what my business […]


The 10 Biggest Mistakes I’ve Made as a Creative Entrepreneur

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Reading Time: 10 Minutes Sabbatical? Check. Paid sabbatical? Check. But paid maternity leave? As an entrepreneur? With a team? Ay yi yi. Y’all have been asking how I’m prepping for Baby Carter, so in this post, I want to tell you what I’ve done each trimester along the way! Whether it’s extended leave, maternity leave, or just sabbatical, I hope […]


How I’m Preparing for Maternity Leave

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Reading Time: 9 Minutes Whoop! It’s holiday season—which, if you’re like me, means clocking a few hours with your laptop in front of the cozy fireplace with a seasonal candle … in lieu of your desk. I did this last year, and thought it’d be fun again to do a gift guide for bosses and entrepreneurs. Sure, some of […]

Business Tips

Holiday 2018: The Ultimate Creative Entrepreneur Gift Guide

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