Reading Time: 8 MinutesWhoop! It’s holiday season—which, if you’re like me, means clocking a few hours with your laptop in front of the cozy fireplace with a seasonal candle … in lieu of your desk. I did this last year, and thought it’d be fun again to do a gift guide for bosses and entrepreneurs. Sure, some of […]
Reading Time: 6 Minutes
Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?
I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!
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Figuring out how to choose the best name for your business is a mind-game, amiright? And oh, the pressure: this is your cornerstone that lines everything up, or has it feeling shifty 4lyfe. Here are the 9 copywriting tips I have to getting it done.
Reading Time: 2 MinutesAre you attracting your ideal clients? Are you really standing out to them as the go-to person for them …. or are you fighting to stand out from your competitors? Two very important things to help you stand out and attract your ideal clients are often forgotten and neglected: brand voice and (how that mixes with) […]
Reading Time: 6 Minutes
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!
Let’s hit it.
Reading Time: 7 MinutesThis first appeared in ConvertKit’s Tradecraft digital magazine. Click here to start your 30 day FREE trial of ConvertKit! Breathe in, breathe out. Did you smell that? Nope, not the essential oils vapor that’s all up around my computer (which I’m sure is super great for the hardware). That’s the smell of 19,387 online entrepreneurs […]
Reading Time: 11 MinutesYour website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]
Reading Time: 6 Minutes I *almost* wanted to call this article about editing your copy “you’re a better writer than you think.” BUT I figured despite my vote of confidence, there’s someone out there who isn’t a better writer than she thinks. So, by default, just know you likely have my fist-bump injection of confidence. 😉 While I […]
Reading Time: 8 MinutesWe’ve all been at the cocktail party or family event when someone asks “now what is it that you do?” (Awkward.) Figuring out how to explain what you do for a living isn’t the easiest task in the world. Meghan C. sent in a blog request saying, “I struggle with explaining what I do without […]
Reading Time: 12 MinutesWell, we did it: we took our THIRD sabbatical together in our marriage and in my business, which is almost the same age. 😉 I’m unpacking a bit on how I go about planning for a sabbatical, but the big reason for this post was to get our pics up and have somewhere to you […]