You'd use fewer words with BIGGER impact ... and have exactly the right thing to say with conversion copywriting on your website—all researched and written with SEO in mind.
'Cause self-promotional, sales-pitchy, and fake? They weren't in the business plan.
But you've gotta sell, or else you're not really doing this entrepreneur thing right.
SO YOU CAN HAVE YOUR BRAND
MESSAGE HASHED OUT, AND YOUR
WHOLE WEBSITE WRITTEN FOR YOU.
A 6-WEEK, 2-ON-1
& WEBSITE COPYWRITING
SERVICE FOR CREATIVES
HOW DOES IT WORK?
OUR PROCESS FOR THE BRAND STORY EXPERIENCE
First, we'll data-mine: you'll brain dump all the nitty gritty about target market research, your business, and your process during our AW Brand Excavation™. We'll chat one-on-one to center around your audience & business goals before my team gets to work with what you've told us.
Then, we get writing, from your Brand Voice Style Guide™ (an internal messaging doc ... think the "mood board" for your words) and write conversion copy for up to 6 pages of your website, and share templates with you, to take the tedious tasks off your plate.
We hand over your new words, and give you tools to master your storytelling on social media and beyond in your 1 hour coaching call with us, so you have more time on your hands to do what matters most ... and know what to do next.
The foundational AW Brand Excavation™ process, including a comprehensive questionnaire walking you through the data we'll need to know to get started, plus your 30-minute coaching & strategy session, so you can make your goals known.
Complete delivery of your Brand Messaging Style Guide™ writing your mission statement, core values, elevator pitch, brand positioning statement, word bank, & more, all so can pull from the copy for years to come.
Up to 6 pages of 300-1,200 word copywriting delivered to you, so you can review them and simply plug-and-play. ... plus use of SEO rich keyword writing, so you don't have to worry about learning nerdtastic stuff
Wireframing of website strategy and best practices for copy and flow, so you can send off to your developer (and yes, if it's just you, that's awesome!)
WHAT DO YOU GET?
here's an overview.
Full copyrights on your copywriting ... your website copy is yours to do what you wish with!
One more 30-minute marketing mentorship call: want to start an email list for your updated website, and don't know how? Or, have a big list, but need to know how to start tagging and segmenting like a pro? Let's chat, so you can plot your next move!
Ok, so maybe I didn't *really* know the word copywriting until I was drafting website and email copy for Delta Air Lines and Synovus financial institutions.
Once I realized it was a thing, I was hooked. Journalism school rocked, but I've rounded out my education with these certifications.
Jenna Kutcher Courses / ABC's The Bachelorette Desiree Hartsock Bridal / Julie Solomon Courses / Beth Kirby of The Local Milk's Instagram to Influence / Emma Natter's The Aesthetic Way Course / if i made Ad Copy / SC Stockshop Funnel / Hilary Rushford Affiliate Launch / Katelyn James Courses / Nancy Ray Photography Courses / Laura Hooper Calligraphy Funnel / Heather Crabtree's Savvy Community / Spruce Rd.'s The Freelance Academy / The School of Styling Launches / Justin & Mary Marantz The Lighting Course Launch / Melyssa Griffin Projects
SATISFIED BRAND STORY
SPOTS LEFT IN 2019
Well, you could certainly keep at it, playing MadLibs with your competitors copy, and wondering why no one understands your packages enough to click "buy." Ya know ... just letting your words *not* pull any weight in your business (instead, they're just lying around, taking all the good snacks and wine.)
Because the total value of copy that converts on your website? You tell me. If you sold more in your business, what's it to you: $5K? $10K? $400K ( <- yeah, we helped with that one)?
You could outsource it all to a conversion copywriter and co.
30-minute coaching call
Foundational AW Brand Excavation™
Custom Brand Messaging Style Guide™
Custom full-website copywriting for up to 6 pages of your website, with full copyrights
30-minute hand-off call
Final folder of all deliverables
THE BRAND STORY PACKAGE
Starts at $7,500
"I could not find the words to make my brand refresh sound as sharp as I wanted to look -- I'd been working on it and getting no where for 3 months.
After working with Ashlyn, I have a huge weight off my chest and confidence: you understand my work, my ideal clients, and what they need to hear to make a confident buying decision."
- Nevica Vasquez, business strategist
boy, was I wrong!
I didn't think a copywriter could make things sound better
than I could.
“Have you ever heard Chris Trager on Parks & Rec talk about words? He says, 'Aren't words fun? It's like badminton for your mouth!'" YOUR word choice is AMAZING. You're seriously gifted, girl. Truly, reading through your copy has given me the energy and motivation I need to finish this launch. Not sure it would have happened without you, girl :) "
- Kaitlin Holland, School of Styling
motivation to finish my launch.
Reading your copy gave me
"I feel like you really get me!! I am just so happy: you are 100% on the right track with the copy. I appreciate so much how deep you went, even scrolling back so far in my Instagram and looking at all my Pinterest boards."
"That is something I would totally do with my clients, and it feels so good to receive that back!"
-Jaclyn Journey, wedding stylist
thrilled i am!
I cannot tell you how
“Ashlyn, you constantly impress me! You really did your homework—this is totally how I type/talk. The lengths you go to make sure our content is relevant is just incredible. I can't believe you remembered that bit from my parents' wedding blog post. Every new piece I read from you is confirmation that we made the BEST choice in bringing you onto our launch team! Youda, youda best!”!"
- Abby Springmann, photographer & educator
in bringing you onto our launch team!
We made the best choice
"I love to write, but sales copy is a whole new ballgame. The first time I launched, I attempted to write the copy as I went. It was a nightmare, my brain felt like mush, and I wasn't able to clearly communicate the value or the content of the course in a way that would cause people to take action! The second time we launched The Photo Lab with Ashlyn? We went from 145k to 397k. Now, I can't tell what Ashlyn wrote or what came out of my mouth! This girl can change her voice to suit any audience and to intentionally serve others (and your business)!"
- Jenna Kutcher, photographer & educator
FREED ME UP TO WORK ON THE CONTENT & WE MORE THAN DOUBLED OUR LAUNCH RESULTS.
Working with Ashlyn
"I've been trying to get Ashlyn to come work for me for months now, but she's constantly booked. I'm really sick of hearing about 'copy that sells' or 'copy that converts' -- Ashlyn teaches how to do that, but in a much more organic, effective way, so that your writing (and copy) is sustainable."
- Christina Scalera, lawyer for creatives
to have this as a
resource in my arsenal
as i grow my business!
I'm so excited
"Before working with you, I felt lost in a sea of voices. I didn't sound like me, and just sounded like everyone else!
I knew I needed straight-to-the-point truths about copy, so why not ask the wizard herself? Creative @ Heart Conference sold out all 75 seats in 12 hours because of working with you. What!? I still pinch myself! Who else gets creative entrepreneurs like Ashlyn!? No one."
-Kat Schmoyer, planner & educator
in 12 hours.
We sold out all 75 seats
"Before working with Ashlyn, I fumbled over what to include on my course sales page & launch emails.
Now, I have polished copy that feels right for my brand, and felt confident pressing send to my subscribers. Ashlyn's words earned me double the revenue of an already profitable course. She guided me through launch strategy, and even helped me fine tune my pitch. Immediately after finishing the launch, I reached out to work with her for the next one!"
-Jamie Starcevich, designer
DOUBLE THE REVENUE.
Ashlyn's words earned me
You're not looking to outsource the psychology of sales—you know why people want your stuff.
You're just ready to pass off the copywriting baton to an expert wordsmith scientist ...
... so you can stay in your lane when it comes to other marketing and client services needs in your business.
I’m Ashlyn, a copywriter & calligrapher, and this is no jack-of-all-trades sitch: I play favorites, and my faves are creative industry women.
Leaving a decade of PR/marketing for full-time calligraphy, I realized there were LOTS of creative women fumbling with their message and sales copy. Now? I put a decade of marketing expertise to work, coming alongside women to tell stories with bespoke words.
My ink-stained hands and wily words have:
+ Raked in more than $420k for a course launch.
+ Landed more than $50k in the first 3 cart-open days for a photographer’s course launch.
+ Grew sales to 4 new business locations for a creative business.
+ Attracted 1k subscribers in 90 days—without ads.
+ Constructed a 3-month waitlist for a calligrapher.
+ Worked with brides and calligraphed more than 4.5K wedding invitation envelopes (you’d better believe I *get* the wedding industry)
When not contemplating word-nerd things like the Oxford comma, I’m usually trying to scratch the ink off my fingernails or grabbing margs and tacos with my hot hubby.
HOW DO I PAY YOU? And what if my packages all change in a month?
I'M TRYING TO MAKE THE SMARTEST INVESTMENTS POSSIBLE IN MY BUSINESS—THIS IS A CHUNK OF CHANGE!
are you taking new clients?
I'M RUNNING A BUSINESS AND SHORT ON TIME. HOW MANY HOURS WILL THIS EAT UP?
HOW DO I KNOW IF I'M A FIT FOR brand story?
do you work with my website designer?
MY COPY-PASTE-ADJUST FROM COMPETITORS METHOD ISN'T AWFUL ... WHY SHOULD I PAY FOR THIS?
WHAT EXACTLY IS A COPYWRITER ... ?
Great question. Copywriting is crafting meaningful brand messaging. It's typically simple, short, and effective ... think of it as messaging distilled and packed into fewer compelling words in order to convert.
Well first of all, that's cheating. :) Secondly, there's a big fat chance your voice, brand message, & even offerings are different from hers. And shoppers can spot a fraud (or boring sales funnel) a mile off. It's best to learn how to compete with your own copy!
Copy dictates design. What I'm going to do in the wireframe is hash out the 6 pages I'd suggest we write for you, and then where each page needs to "direct" next ... ex. your about page needs to drive to your services page, gallery, and blog, as an example.
Each page needs to drive to another, and I'll make sure you see that visually mapped out. We can totally add your designer to the process at that point!
Copywriting and marketing launch strategy is best reserved once you really know what your offerings are, so I'd recommend more than two to three years into your business—you need to have DIY'd your copy once or twice. I don't want you to invest in something, only to have it change soon after!
The million-dollar q, right? All I need from you is about an hour on your homework, and then a few minutes each week to look at edits, and sign off on the process.
On the money front, I’ll ask one simple question: What kind of financial impact could a copywriting package have as a money-making, authentic converting machine for your launch?
As a sales coach through your launch process, I'll come alongside you to make sure we max out your launch messaging ... from the name of your webinar to your ad copy, and the name of your program to each piece of your email sequence.
I have written copy for launches that have doubled expected enrollment, and some of which have raked in $400K. Am I promising this for you? No ... a launch is a beast, and merits a killer strategy of Facebook ad targeting and a stud offer. But ... copy is the sinew that holds it all together.
For me, locking into copywriting during my own business launches (to a list of only 2K at first!) meant the difference between a cubicle and day-job, between a pencil skirts and Lululemon-to-work, between just living with an “okay” job and living the life of my dreams: that first launch made more than $17K in revenue. In the end, if you say no to a $4K investment and nothing changes in your launch, what do you stand to lose?
I use Honeybook (cutest name ever, right?) to manage my clients—it will be oh-so simple for you to pay online and keep track of our project.
Because this is such a big investment, I've created a payment plan for you. Payments are broken up over 3 months, and after you come aboard as a package client, you are able to book some of the 6 hours of retainer hour copywriting services that are available at my team's hourly rate. They're first-come, first-served hours, but we'll do our best to squeeze you in!