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Reading Time: 10 Minutes You have #alltheideas … but not a clear, defined path to pump it out in an editorial calendar or marketing & PR plan. A few of my Copywriting for Creatives students asked me this week how I plan out a marketing plan & editorial calendar, and while I talked them through it, I wanted to […]

Business Tips

Marketing & PR Planning 101: How to Build an Editorial Calendar

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Reading Time: 10 Minutes Last week I talked about the 10 biggest mistakes I’ve made as a business owner, and today, I’m telling you the 13 BEST things I’ve done for my business! This is the first time I’ve felt comfortable sharing some of these things, so here goes nothing. 🙂 Why am I sharing so much of this? […]

Business Tips

The 13 Best Things I’ve Done for My Creative Business

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Reading Time: 10 Minutes I’m going there—today, I want to talk about small business investment tips that have worked for me. My friend Stacey (a side-hustling stationer buddy with a sweet day-job as a campaign manager at a major non-profit fundraising agency) and I crunched over leaves after work yesterday in sneaks on a walk around our neighborhood. “I […]

Business Tips

Where to Spend Your Money as You Build a Creative Biz: Small Business Investment Tips

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Reading Time: 9 Minutes Today, I’m gonna get personal. I don’t want to share only the polished, filtered version of being a creative business owner, because it’s anything but. My team, my husband, my mom … heck, I will be the first to tell you I constantly mess up! Here, I want to share with you what my business […]

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The 10 Biggest Mistakes I’ve Made as a Creative Entrepreneur

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Reading Time: 5 Minutes This time last year, it was SNOWING outside my window in Atlanta, Georgia—we’re not getting that treatment now, but brrrr … it’s time to talk about how to write holiday marketing copy. If you’re like me, this time of year, you want to wear ALL the cozy socks, curl up with a good cup of […]

Copywriting Tips

How to Write Your Holiday Marketing Copy in 3 Steps

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Reading Time: 10 Minutes Sabbatical? Check. Paid sabbatical? Check. But paid maternity leave? As an entrepreneur? With a team? Ay yi yi. Y’all have been asking how I’m prepping for Baby Carter, so in this post, I want to tell you what I’ve done each trimester along the way! Whether it’s extended leave, maternity leave, or just sabbatical, I hope […]

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How I’m Preparing for Maternity Leave

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Reading Time: 9 Minutes Whoop! It’s holiday season—which, if you’re like me, means clocking a few hours with your laptop in front of the cozy fireplace with a seasonal candle … in lieu of your desk. I did this last year, and thought it’d be fun again to do a gift guide for bosses and entrepreneurs. Sure, some of […]

Business Tips

Holiday 2018: The Ultimate Creative Entrepreneur Gift Guide

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Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]

Copywriting Tips

3 Facebook Ad Copy Tips to Get You Started Copywriting

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Reading Time: 6 Minutes

Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?

I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!

Business Tips

How to Write Copy with SEO in Mind

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Reading Time: 8 Minutes

You’ll learn:

  • Why headlines are step 1 in getting clients toward your checkout line
  • 3 call-to-action copy formulas to use on your website so you can get more click-throughs
  • What a client journey is, and how to write targeted copy to address it
  • How to use scarcity to ramp up your sales

My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.

Copywriting Tips

How to Make More Money with Better Website Copy

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 



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