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I'M ASHLYN

Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life.
 
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Reading Time: 6 Minutes “Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better website copy. The secret? Non-visual storytelling matters. Today, […]

Copywriting Tips

The #1 Secret to Better Website Copy: How to Weave in Storytelling Well

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Reading Time: 2 Minutes Are you attracting your ideal clients? Are you really standing out to them as the go-to person for them …. or are you fighting to stand out from your competitors? Two very important things to help you stand out and attract your ideal clients are often forgotten and neglected: brand voice and (how that mixes with) […]

Business Tips

Evolve Your Wedding Business Podcast Interview | How Copywriting Can Help You Book More Weddings

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Reading Time: 6 Minutes

Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.

Copywriting Tips

Honing in on Your Why: How to Write Core Values for Your Business in 5 Steps

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Reading Time: 6 Minutes

I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!

Let’s hit it.

Business Tips

Why Sales Copy Isn’t a Dirty Word: 88 Words To Increase Conversions on Your Sales Page

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Reading Time: 8 Minutes Figuring out how to write headlines that sell (or subheadlines) for a homepage isn’t the easiest of tasks. Today, we’re going to dig into some more helpful copywriting tools—last week, I posted a video of 5 mistakes you’re making on your website, asked for ideas of what to cover next, and this seemed like a […]

Copywriting Tips

How To Write Headlines That Sell on Your Homepage

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Reading Time: 7 Minutes This first appeared in ConvertKit’s Tradecraft digital magazine. Click here to start your 30 day FREE trial of ConvertKit! Breathe in, breathe out. Did you smell that? Nope, not the essential oils vapor that’s all up around my computer (which I’m sure is super great for the hardware). That’s the smell of 19,387 online entrepreneurs […]

Business Tips

How to Portray Your Value with 3 Copy Hacks (Even If You’re Just Starting Out)

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Reading Time: 11 Minutes Your website is the front door to your digital digs, your calling card on the internet, the hand you outstretch to shake a new friends’: And for you, I want it to feel like the most comfy-cozy resting spot in your whole house. Today, I wanted to round up the 5 most common mistakes I […]

Business Tips

Top 5 Copywriting Mistakes You’re Making (+ Surprising Makeovers to Fix Them)

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Reading Time: 6 Minutes   I *almost* wanted to call this article about editing your copy “you’re a better writer than you think.” BUT I figured despite my vote of confidence, there’s someone out there who isn’t a better writer than she thinks. So, by default, just know you likely have my fist-bump injection of confidence. 😉 While I […]

Business Tips

Elevate the Quality of Your Content: The Ultimate Guide to Self-Editing Your Copy 101

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Reading Time: 8 Minutes We’ve all been at the cocktail party or family event when someone asks “now what is it that you do?” (Awkward.) Figuring out how to explain what you do for a living isn’t the easiest task in the world. Meghan C. sent in a blog request saying, “I struggle with explaining what I do without […]

Business Tips

MEGA-POST: How to Explain What You Do for a Living in 5 Steps

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Reading Time: 11 Minutes Well, we did it: we took our THIRD sabbatical together in our marriage and in my business, which is almost the same age. 😉 I’m unpacking a bit on how I go about planning for a sabbatical, but the big reason for this post was to get our pics up and have somewhere to you […]

Business Tips

Behind the Scenes of our Annual Sabbatical: 2018 is in the Books!

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Welcome to the AW blog! I hook up women with words. Grab a cup of coffee or glass of wine, and enjoy a peek behind-the-scenes of my ink stained life. 

LET'S PARTY:

I'M ASHLYN

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