Reading Time: 5 Minutes This time last year, it was SNOWING outside my window in Atlanta, Georgia—we’re not getting that treatment now, but brrrr … it’s time to talk about how to write holiday marketing copy. If you’re like me, this time of year, you want to wear ALL the cozy socks, curl up with a good cup of […]
Reading Time: 10 Minutes Sabbatical? Check. Paid sabbatical? Check. But paid maternity leave? As an entrepreneur? With a team? Ay yi yi. Y’all have been asking how I’m prepping for Baby Carter, so in this post, I want to tell you what I’ve done each trimester along the way! Whether it’s extended leave, maternity leave, or just sabbatical, I hope […]
Reading Time: 9 Minutes Whoop! It’s holiday season—which, if you’re like me, means clocking a few hours with your laptop in front of the cozy fireplace with a seasonal candle … in lieu of your desk. I did this last year, and thought it’d be fun again to do a gift guide for bosses and entrepreneurs. Sure, some of […]
Reading Time: 4 Minutes This post first ran on my client Think Creative Collective’s website. Click here to listen to my podcast episode with them on the Strategy Hour Podcast! When it comes to drafting up your copy for a Facebook ad, you can’t just one-and-done apply the copywriting techniques you’d use for Google ads, or the copywriting techniques you’d […]
Reading Time: 6 Minutes
Becoming a copywriter for SEO is one of the healthiest things you can DIY as a creative entrepreneur. But what SEO tips and tricks actually work?
I got you. Here are the 6 copywriter-approved tips to write with SEO in mind today!
Reading Time: 8 Minutes
My goal is for you to prepped to go-get-‘em-tiger and make money-generating messaging tweaks to your website copy after you read this.
Reading Time: 9 Minutes
Figuring out how to choose the best name for your business is a mind-game, amiright? And oh, the pressure: this is your cornerstone that lines everything up, or has it feeling shifty 4lyfe. Here are the 9 copywriting tips I have to getting it done.
Reading Time: 6 Minutes “Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better website copy. The secret? Non-visual storytelling matters. Today, […]
Reading Time: 2 Minutes Are you attracting your ideal clients? Are you really standing out to them as the go-to person for them …. or are you fighting to stand out from your competitors? Two very important things to help you stand out and attract your ideal clients are often forgotten and neglected: brand voice and (how that mixes with) […]
Reading Time: 6 Minutes
Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.