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October 12, 2017

Y’all, I’m so, so honored to get to tell you about a new podcast I was featured on this week called Mistakes Make Magic by film photographer Catherine Guidry! I mean … I get on the Mistakes Make Magic podcast website today and realize that she’s also launched the podcast with an interview from Jose […]

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October 9, 2017

This post first appeared on Rising Tide Society. “Almost all good writing begins with terrible first efforts,” Anne Lamont declares in Bird by Bird. When composing your website copy feels more akin to hacking away at keys than blissful copywriting, that sure is a helpful line to remember. That, and the real secret to better […]

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October 6, 2017

In today’s video, I’m tackling a question 99.9999% of my students and clients ask me: Should I list my prices on my website? Or if I am, how exactly do I do that? And don’t forget to grab your seat inside my FREE 5-day #WriteYourSite Challenge, so you can master your website words! Spoiler alert: […]

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October 4, 2017

We can learn a LOT by looking at some creative entrepreneurs that have NAILED their brand message. Swipe these 5 takeaways from successful creative entrepreneurial women!

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September 29, 2017

In today’s video, I’m going #nerdalert and teaching you a bit about one of my favorite core values here at Ashlyn Writes—foster education … aka how to survive online course overload as a creative entrepreneur! I’ll admit it: I LOVE online courses. If lifetime learning is one of your core values as a creative small business […]

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September 27, 2017

I lean on templates like WHOA: I’m a one-woman show. I don’t say “we” in my marketing. Because, well, my German Shepherds don’t count. It’s honestly just me, and I’m quite passionate about sticking to a normal work schedule.

To do that, I have to have “pretend secretaries.”

The easiest? Templates.

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September 25, 2017

Core values may be my very favorite part of the branding process! They’re the canvas for all the brand painting you’ll do. But how do you pull them together, and what do they look like? Taking a page from Einstein’s “If you can’t explain it simply, you don’t understand it well enough” quote, mine are easy-peasy, and I’d love to teach you five steps to write your own.

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September 22, 2017

In today’s video, I’m bringing you one of my most-asked questions: how to write captions for Instagram. Ohhh, Instagram, right? As creative entrepreneurs, we get a lot of business through the app, but at the same time, I’m always first to raise my hand and remind you it IS possible to build a successful, super-profitable business […]

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September 20, 2017

“What exactly IS creative copywriting, and why do I need it as a creative entrepreneur?” I hear it a lot — and I don’t blame ya. I didn’t really even know what copywriting was until I realized that was my exact job working in marketing for Delta Air Lines! Keep reading to find out what copywriting is!

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September 15, 2017

Y’all, a website is not a junk drawer: aim to have specific, profitable goals for your website, and coincidentally, each page of your website (we’ll get there).

How do I stay on track to do this as a copywriter for creatives? By not typing directly into Squarespace or WordPress text boxes, that’s how!

I use a GoogleDoc template to quickly draft up website copy, and today, I want to share the process.

@ASHLYNSCARTER

classic on the daily

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